EdReports
That’s what MDR learned after surveying nearly 1,000 K-12 teachers in October 2020 after this far from ordinary year in education. There are some silver linings to be found in education’s pandemic response, and we explored teachers’ experiences and attitudes. Educators are highly positive towards technology in the classroom, with 54% indicating it was very […]
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School supply lists are a lifeline for teachers and districts. Outfitting students and classrooms has become a collaborative effort with teachers, parents, fundraising appeals and districts all pitching in. This year, with so much uncertainty about how and where instruction will happen and heightened focus on health and hygiene, lists look a little different. With […]
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Thanks to The Wall Street Journal for citing MDR data from our Teachers Talk Technology report in their article! Two professionals in the education space share the benefits and potential downsides of digital devices in classrooms: “Technology has steadily worked its way into classrooms around the world, from kindergarten to graduate school. Its use in […]
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By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]
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Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]
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If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it for 40 or more […]
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For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, or surprise you, but […]
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This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking […]
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Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]
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Last week, I had the privilege of attending EDspaces for the first time. Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting […]
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Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]
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If you are looking for market insights into the education sector, MDR is THE industry source. Through our ongoing surveys, research, and other resources we inform education marketers about current trends and strategies for working with educators. Our latest report in the State of the K-12 Market series, The Impact of Learning Spaces on Student […]
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In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market. For this post, we’re […]
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Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to conduct market research? You should establish why you […]
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Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology. Administering a nationwide survey, as well as an online bulletin board to K-12 […]
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Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]
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When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]
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Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]
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Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]
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MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way. All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, […]
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MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and […]
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Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]
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Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside […]
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Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside […]
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Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the […]
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