EdReports

Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | 0 Comments

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]

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How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | 0 Comments
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Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]

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MDR Releases Final State of the Market Report for the 2018 Series Entitled Social and Emotional Learning in Schools

By Kristina James | 03/06/2019 | 0 Comments
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If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it for 40 or more […]

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The Who, What, When, Where, and How of School Supply Lists

By Marta Oddone | 02/05/2019 | 0 Comments
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For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, or surprise you, but […]

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An Inside Look at School Supply Lists

By Marta Oddone | 01/23/2019 | 0 Comments

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking […]

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By Jodi Murphy | 12/18/2018 | 0 Comments
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Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

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Education Market Association’s EDspaces Conference is a must attend

By Kristina James | 11/14/2018 | 0 Comments
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Last week, I had the privilege of attending EDspaces for the first time.  Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting […]

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Jodi Murphy | 10/22/2018 | 0 Comments
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Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

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The Impact of Learning Spaces on Student Success – MDR’s Latest Report

By Melissa Pelletier | 10/01/2018 | 0 Comments
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MDR is THE industry source for market insights into the education sector, through ongoing surveys and research, and by publishing reports that not only inform about current trends, but also provide strategies for working with educators. Today, we are announcing the third report in the State of the K-12 Market 2018 series, The Impact of […]

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Understanding the Industry – Interview with Ergonomic Furniture Manufacturer Ergotron

By Melissa Pelletier | 09/28/2018 | 0 Comments
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In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market.  For this post, we’re […]

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Ask. Learn. Decide: A Re-Cap of Our Webinar on Market Research

By Melissa Pelletier | 07/19/2018 | 0 Comments

Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to conduct market research? You should establish why you […]

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MDR Releases Second Market Report for 2018: Teachers Talk Technology

By Melissa Pelletier | 07/12/2018 | 0 Comments
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Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology.  Administering a nationwide survey, as well as an online bulletin board to K-12 […]

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Marta Oddone | 05/31/2018 | 0 Comments

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

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The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Melissa Pelletier | 05/17/2018 | 0 Comments
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When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their […]

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Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
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Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

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Schools from the Inside Out: State of the K-12 Market Reports

By Jodi Murphy | 05/08/2018 | 0 Comments
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Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to […]

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View Nationwide Spending with MDR’s Buying Power Map

By Melissa Pelletier | 04/19/2018 | 0 Comments
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MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) […]

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MDR Announces Release of The K-12 Education Landscape Report

By Melissa Pelletier | 04/11/2018 | 0 Comments
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MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and […]

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5 Tips to Spring Clean Your Education Data

By Jodi Murphy | 04/05/2018 | 0 Comments
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Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

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Savvy Shoppers: Understanding Teachers as Consumers

By Marta Oddone | 03/20/2018 | 0 Comments
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Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside […]

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Travel Time: Understanding Teachers as Consumers

By Jodi Murphy | 02/08/2018 | 0 Comments
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Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside […]

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5 Consumer Habits of Teachers That May Surprise You

By Marta Oddone | 01/31/2018 | 0 Comments
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Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the […]

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