How 2020 Shifted Perceptions of Technology in the Classroom

By Kristina James | 01/15/2021 | 0 Comments
Teacher and students in masks using laptops

That’s what MDR learned after surveying nearly 1,000 K-12 teachers in October 2020 after this far from ordinary year in education. There are some silver linings to be found in education’s pandemic response, and we explored teachers’ experiences and attitudes. Educators are highly positive towards technology in the classroom, with 54% indicating it was very Read More »

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School Supply Lists 2020-2021: Take Advantage of an Extended Buying Season

By Kristina James | 09/28/2020 | 0 Comments
School Supplies

School supply lists are a lifeline for teachers and districts. Outfitting students and classrooms has become a collaborative effort with teachers, parents, fundraising appeals and districts all pitching in. This year, with so much uncertainty about how and where instruction will happen and heightened focus on health and hygiene, lists look a little different. With Read More »

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Do the Benefits of Digital Devices in School Classrooms Outweigh the Downsides?

By Guest Contributor | 03/11/2020 | 0 Comments
Classroom Technology

Thanks to The Wall Street Journal for citing MDR data from our Teachers Talk Technology report in their article!  Two professionals in the education space share the benefits and potential downsides of digital devices in classrooms: “Technology has steadily worked its way into classrooms around the world, from kindergarten to graduate school. Its use in Read More »

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Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | 0 Comments
group of smiling school children

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, Read More »

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How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | 0 Comments

Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, Read More »

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5 Takeaways from MDR’s New Study on Social and Emotional Learning in Schools

By Kristina James | 03/06/2019 | 0 Comments

If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it Read More »

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The Who, What, When, Where, and How of School Supply Lists

By Colleen Galligan | 02/05/2019 | 0 Comments

For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, Read More »

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An Inside Look at School Supply Lists

By Colleen Galligan | 01/23/2019 | 0 Comments
young students in classroom

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking Read More »

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By Colleen Galligan | 12/18/2018 | 0 Comments

Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside Read More »

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Education Market Association’s EDspaces Conference is a must attend

By Kristina James | 11/14/2018 | 0 Comments

Last week, I had the privilege of attending EDspaces for the first time.  Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting Read More »

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Colleen Galligan | 10/22/2018 | 0 Comments

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of Read More »

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The Impact of Learning Spaces on Student Success – MDR’s Latest Report

By Maureen Hance | 10/01/2018 | 0 Comments

If you are looking for market insights into the education sector, MDR is THE industry source. Through our ongoing surveys, research, and other resources we inform education marketers about current trends and strategies for working with educators. Our latest report in the State of the K-12 Market series, The Impact of Read More »

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Understanding the Industry – Interview with Ergonomic Furniture Manufacturer Ergotron

By Maureen Hance | 09/28/2018 | 0 Comments

In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market.  For this post, we’re Read More »

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Ask. Learn. Decide: A Re-Cap of Our Webinar on Market Research

By Maureen Hance | 07/19/2018 | 0 Comments
group of seated people holding talk bubbles

Whoever said, “What you don’t know won’t hurt you,” wasn’t in market research! In this post, we’ll recap a recent webinar we held on this topic, and cover the essentials on the best practices for conducting market research with educators and related audiences. Why do you want to Read More »

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MDR Releases Second Market Report for 2018: Teachers Talk Technology

By Maureen Hance | 07/12/2018 | 0 Comments

Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology.  Administering a nationwide survey, as well as an online bulletin board to K-12 Read More »

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Colleen Galligan | 05/31/2018 | 0 Comments
laptop keyboard and credit card

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years Read More »

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The School Purchasing Cycle – When to Add Your Product Into the Rotation

By Maureen Hance | 05/17/2018 | 0 Comments

When is the best time to send a free demo of your product to a school? When will schools be open to running a pilot program with your business? When are the final decisions made in the school budget? The beginning or the end of the school year aren’t the times that schools spend their Read More »

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Connected 24/7: Understanding Teachers as Consumers

By Colleen Galligan | 05/10/2018 | 0 Comments

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions Read More »

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Schools from the Inside Out: State of the K-12 Market Reports

By Colleen Galligan | 05/08/2018 | 0 Comments

Ever imagine being a fly on the wall inside K-12 schools? To learn first-hand how they’re using tech to teach? How they’re spending budget dollars and who decides? What they think about open educational resources (OER) vs. commercial materials? It would take a lot of walls and too many flies to get the answers to Read More »

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View Nationwide Spending with MDR’s Buying Power Map

By Maureen Hance | 04/19/2018 | 0 Comments

MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way.   All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) Read More »

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MDR Announces Release of The K-12 Education Landscape Report

By Maureen Hance | 04/11/2018 | 0 Comments

MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and Read More »

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5 Tips to Spring Clean Your Education Data

By Colleen Galligan | 04/05/2018 | 0 Comments

Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, Read More »

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Colleen Galligan | 03/22/2018 | 0 Comments

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

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Savvy Shoppers: Understanding Teachers as Consumers

By Colleen Galligan | 03/20/2018 | 0 Comments

Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside Read More »

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Travel Time: Understanding Teachers as Consumers

By Colleen Galligan | 02/08/2018 | 0 Comments

Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside Read More »

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5 Consumer Habits of Teachers That May Surprise You

By Colleen Galligan | 01/31/2018 | 0 Comments

Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the Read More »

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