EdTech
With all of the applications and websites to supplement the curriculum out there for teachers to choose from, it can make an education marketers head spin. What platforms rise to the top in terms of use and popularity? Regardless of their specific purpose, content or feature-wise, the top education applications do share some similarities. The […]
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Teachers are short on time and it’s up to us, with the products and services we create, to give them back more time in their days. Companies in the education industry emerge and rise to the top because of their ability to give educators what they want – and traditionally that has included high quality […]
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Are you in the final phases of your education app development and want to make sure you’ve got a robust product that’s ready for the market? Or, are you in the development period and want to ensure your idea has the best chances for success? Doing your homework is critical not only for student outcomes, […]
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In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market. For this post, we’re […]
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My daughter’s first-grade teacher sent home a letter welcoming us to the new year and helping pave the way for her expectations. One of the main take-aways from the letter is how important a parent’s involvement is in their child’s academic success. She explained how parents are part of the team that helps build a […]
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Five years into my career as a television journalist, I was on live television and suffered every reporter’s biggest fear: I completely forgot my next line. With no prompter or script nearby, I paused and repeated my last line, hoping it […]
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I’d been thinking that I might want to write a short column for MDR marking the start of the 2018-19 school year. I never expected that instead I would be writing to mourn the death of a dear friend – and industry icon – Charles Blaschke. On August 3, Charles had a terrible fall at […]
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According to survey results in Teachers Talk Technology, MDR’s second publication in the State of the K-12 Market 2018 series, seventy-seven percent of the nearly 4,400 teachers queried indicated their school provides wireless Internet access for both faculty and students in most places on campus. In regards to the speed of that wireless internet access, […]
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Blockchain is a new way of thinking about how we organize and utilize student (and even faculty) data online, providing them with a sense of ownership, ease of access, and immutability – and it just may take over the way we store education data in the future. What is Blockchain? Blockchain is a newer innovation […]
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You may be familiar with the phrase “computational thinking,” as it is one of the biggest trends in educational technology. ISTE listed the topic as one of the trends to watch, and we briefly covered what it means in our post about hot topics at the ISTE 2018 conference. What is Computational Thinking? The idea behind […]
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Here is a preview of MDR’s latest research on technology’s use in the classroom, based on the feedback from nearly 4,400 educators. MDR’s Market Research and Marketing Teams have done it again, releasing the second report in the 2018 series, Teachers Talk Technology. Administering a nationwide survey, as well as an online bulletin board to K-12 […]
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By Guest Contributor Marty Lange – SVP, Chief Product & Operating Officer, McGraw-Hill Education School Group I’ve recently returned from ISTE 2018, where I connected with school district leaders and educators who are at various stages within their district’s digital transformation journey. Many are still in the early phases of implementation and navigating interoperability issues, […]
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MDR went to ISTE, and all we got were countless helpful tips for digital learning, and endless connections with the education technology community. But seriously, we went to the “epicenter of Ed-Tech” and here are some of the highlights from the three-day event in Chicago. We laughed, we thought about a lot, and we had […]
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Thank you to ReadWrite for referencing us in this great article. With our business and personal lives moving to the digital environment, it makes sense that education — from elementary school through to college, trade schools, and professional development courses — will also migrate to a more technologically focused model. And that includes the influence […]
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This article aims to inform education marketers and product providers about the possibilities with adaptive learning technologies. According to ISTE, student-centered learning allows students to become active participants in their own learning processes. What students learn, how they learn it, and how their learning is assessed are all driven by each individual student’s needs and […]
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It’s the most wonderful time of the year for Ed Tech – the annual International Society for Technology in Education (ISTE) conference is almost here! We’d like to provide you with an overview of what some of the hot topics are in Educational Technology, as well as a preview of themes we see emerging in […]
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Welcome to our new article series called “Understanding the Industry.” This will be where we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective […]
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]
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By Paul Bartrum – Academies Partnership Manager, Avocor With new educational technology tools developing every day, the ability to create an interactive classroom is becoming easier than ever before. It may still be some time before we see the likes of interactive whiteboards in every classroom, or individual tablets on every student’s desk. However, an […]
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The Necessity of School Software Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school – with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school’s students. At this point in time, the question isn’t […]
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A user experience expert shares his best practices on how software designers and educators can better collaborate to inspire joyful learning. By Sean Oakes – Principal and Creative Director at SOS Brooklyn and Backpack Interactive When starting to design a smart user experience (UX), you need to think big. In EdTech, this means strategically synthesizing educational […]
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No one wants to have to write articles about the need for increased school safety measures due to recent events, as the topic can bring feelings of panic, dread, and frustration to those who need to pay attention. But, this is the reality of the world we live in today, and hopefully some big changes […]
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Say goodbye to school libraries that are little more than dusty rows of books. Slowly but surely, they’re becoming “maker spaces” where kids learn through hands-on tools and technologies. Schools are stocking these spaces with virtual reality, everything from Raspberry Pis to 3D printers to LEGO building stations. The latest technology to find its way […]
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Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal […]
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There is room for innovation in the classroom with the enactment of the Every Student Succeeds Act (ESSA), with opportunities for states to choose “non-academic accountability measures” as a priority. Moving away from No Child Left Behind, the states have more leeway to decide how to design their budget to achieve their own goals, addressing […]
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Teachers need to keep track of, collect, and juggle a ton of information: Student Information System details Learning Management Systems variables, modules, assessments Assessment data from different platforms for different subjects Personalized learning details for each student from apps and websites Any number of other data sets they’ve collected Now, imagine if all that information […]
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Greetings! I hope to bring you weekly posts that investigate topics that are both intriguing and informative, to better help your business and marketing endeavors. This week, I looked into a few areas the EdTech industry could grow and improve in, for the foreseeable future. The Educational Technology market changes with the times, based on innovations, trends, research studies, and […]
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By Brian Sharp, CEO of SmartEdTech Hoping to give every child access to unlimited learning opportunities, K-12 schools are spending billions of dollars on Chromebooks, tablets, and other digital devices each year. But, there are a number of key challenges that stand in the way of achieving a mobile learning return on this investment. Hart […]
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Vernon Johnson, President and CEO, Accelerate Learning The demand for workers in science, technology, engineering, and mathematics (STEM) continues to outpace the supply of trained workers in the United States. Yet, of the 50 million students in public elementary and secondary schools, the vast majority will not major in a STEM field or graduate with […]
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Vibhu Mittal, CEO, Edmodo The rise of inappropriate children’s videos on YouTube has put Machine Learning at the center of the conversation for Ed Tech. Machine Learning is clearly a powerful tool that can enrich lives and save time, but YouTube’s example has shown how educational services need to be careful when using it. Machine […]
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