EdTrends
If you work in the education market or, frankly, read or listen to mainstream media, you have likely heard of the “reading wars”—the debate over whether phonics or balanced literacy is the best approach to helping young learners build strong literacy skills. But did you know that for decades there have been “math wars” in […]
Read Now »As an increasing number of states expand school choice options for families and the U.S. birthrate continues to decline, K-12 school enrollment is evolving as well. Each year MDR examines data on public school enrollment and offers a snapshot of the state of the country’s schools. In 2020-2021, U.S. public school enrollment declined for the […]
Read Now »By Guest Contributor Lisa Wolfe Tutoring is a concept that dates back to the Ancient Greeks in 400 B.C., when Socrates tutored his famous student Plato. Today this instructional support strategy has taken center stage as a tool to help educators and parents close the learning gaps that widened during the disruption of the COVID-19 […]
Read Now »Like so many things in our lives, events of the last few years have upended the timeline for the school purchasing cycle. The COVID-19 pandemic brought with it new school purchasing needs, such as laptops, online learning resources and HVAC systems, and these items were needed immediately—not on the typical buying timeline. Then came the […]
Read Now »Five Ways to Help Schools Turnaround Learning Loss From the COVID-19 Pandemic
We all feared that learning loss due to the disruption of the COVID-19 pandemic would have a negative impact on student learning and benchmark studies confirmed that suspicion. Now the release of the National Assessment of Education Progress (NAEP) long-term trend reading and mathematics assessments of 13-year-old students paints a picture of just how dire […]
Read Now »WeAreTeachers, the #1 media brand for educators, is the winner in the Education category for the 15th Annual Shorty Awards. Faced with steep competition from many well-known brands in the education space such as Microsoft and Crayola, the team at WeAreTeachers is thrilled to be recognized for their strong work in this important field. Founded […]
Read Now »Five Tips for Selling to the Growing Charter School Market
A movement that started in the United States more than 30 years ago, public charter schools serve more than 3.7 million students in about 7,700 schools around the country. According to the National Alliance for Public Charter Schools, they saw an increase of nearly 240,000 students since the beginning of the pandemic—a 7 percent increase—while […]
Read Now »Creative Ideas for Helping Schools Face Year-End Spending Challenges
It may seem hard to believe but it is (once again) the time of year when schools are faced with the “use it or lose it” challenge when it comes to spending the remainder of their 2022-2023 school budgets. And while lack of sufficient ongoing funding remains a problem for many districts around the country, […]
Read Now »Mitigating learning loss. Declining enrollments. Ensuring student social and emotional health. Managing increased parental involvement. Providing a safe learning environment. These concerns are just the top of the laundry list of challenges that education leaders face in 2023. Plus, they face the looming September 2024 deadline to allocate Elementary and Secondary School Emergency Relief Fund […]
Read Now »Want to Know ChatGPT’s Potential for Education? Ask It!
By Guest Contributor Lisa Wolfe You’ve probably read the headlines about ChatGPT both in mainstream and education media. From the January 12, 2023, New York Times: “Don’t Ban ChatGPT in Schools. Teach With It.” or Education Week on January 4, 2023: “New York City Blocks ChatGPT at Schools. Should Other Districts Follow?” Launched in November […]
Read Now »Our country has nearly 50 million K-12 students enrolled in public schools. However, a lot has changed since the days of the traditional little red schoolhouse with desks all in a row, where kids studied reading, writing and arithmetic. Today a significant number of students are attending specialty K-12 schools, such as charters and magnets. […]
Read Now »Math Achievement Crisis Presents Opportunity to Transform Learning
It’s no surprise that the disruption of COVID-19 school closings had an impact on student learning, but assessments are now showing that the learning loss may be graver than anyone anticipated. And recent results of the 2022 National Assessment of Educational Progress (NAEP)—dubbed the “Nation’s Report Card”—revealed that there has been no greater impact than […]
Read Now »Creating Paths to Success in Math for All Students
By Guest Contributor Dr. Angelica Gonzalez, Sr. Data Scientist at McGraw Hill It’s no secret that STEM careers are in high demand, and will likely remain in high demand for some time. The road to a fruitful STEM-centric future is likely to include adversity — and for many learners, particularly underprivileged groups, the path to a rewarding career in […]
Read Now »Five Trends to Guide Your 2023 Marketing Planning
As the year comes to a close, you are likely deep in the middle of marketing and sales planning for 2023 – plotting out your themes and campaigns as well as the conferences and events where you will meet with educators. We’ve all learned over the past few years that everything can change in a minute, […]
Read Now »As the headlines are declaring, the U.S. is in the midst of a national teacher shortage. In fact, the National Center for Education Statistics’ (NCES) latest survey results on public school experiences with COVID-19 shows that, 53 percent of all public schools felt understaffed entering the 2022-2023 school year, and 69 percent reported too few […]
Read Now »K-12 Edtech Dominates Education Market Activity: Q3 K-12 Market Highlights
By Guest Contributor Lisa Wolfe While the investment bank, Berkery Noyes, reported a slight drop in investment and acquisition activity in the K-12 market in the first half of 2022,* there was a lot happening in the third quarter of the year with numerous acquisitions, rounds of funding and personnel changes being reported. And the […]
Read Now »4 Reasons to Try Augmented Reality in Your Classroom
By Guest Contributor Patrick Merchant, Senior Digital Strategist, McGraw Hill School Much like voice recognition technology and even artificial intelligence, Augmented reality (AR) is increasingly making its way into PreK-12 classrooms. With the potential to make way for learning experiences that we couldn’t have even dreamed of a decade ago, the implications of this new […]
Read Now »Public School Enrollment Declines for the First Time in a Decade
Each year MDR examines data on public school enrollment and offers a snapshot of the state of the country’s schools. This year’s results show interesting changes, likely resulting from the unanticipated events of the past few years. U.S. public school enrollment remained relatively stable over the past decade with 91 percent of all school age […]
Read Now »New School District Job Titles: Facilities Management & School Safety
Our database of school personnel recently grew with the addition of 35 new job titles and 11 title changes at the district level, reflecting the current educational landscape. In last month’s blog post, we introduced new titles in the “Health & Wellness” category, representing an increased focus in schools on those important two areas. As […]
Read Now »New School District Job Titles: Health & Wellness
Things change. And over the past few years it seems like things have been changing at an accelerated pace, especially in education. At MDR, we knew this likely had an impact on the organizational structure of school districts and new positions may have been added to reflect emerging needs. To ensure that you can target […]
Read Now »By Guest Contributor Lisa Wolfe Q2 K-12 Market Highlights In the second quarter of 2022, the K-12 education market saw a lot of personnel moves, with people joining the industry, being promoted to new roles and moving to new positions at other education companies. As schools and the market continue to adjust to the changes […]
Read Now »As schools continue to work to mitigate the learning loss resulting from the disruption of the COVID-19 pandemic, many are offering summer learning programs that combine academics and enrichment. And because of the billions of dollars in ARP ESSER funds that have been distributed to states and districts, they have the resources to invest in […]
Read Now »By Guest Contributor Saul Hafenbredl What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead in a rapidly changing business environment? CB&A’s annual Education Marketing Trends Report provides key insights that help companies succeed in selling to schools—and during a recent Expert Series webinar, the […]
Read Now »An Interesting Beginning to 2022: K-12 Market Highlights
By Guest Contributor Lisa Wolfe The education market seems to have quieted down a little bit in the beginning of 2022, but there are still lots of mergers and acquisitions, funding rounds closed and big personnel changes to report, including two of the industry’s biggest companies entertaining (or not?) takeover bids. Here are the highlights: […]
Read Now »Tips for Helping Schools Spend Year End “Use It or Lose It” Funds
It may only be February, but the end of the 2021-2022 school year is as little as three or four months away. And with the end of the school year comes the scramble by districts, schools, and even individual teachers to spend down their budgets. Whether this “use it or lose it” scenario includes millions […]
Read Now »How has the Pandemic Impacted Schools’ Purchasing Priorities?
By Guest Contributor Lisa Wolfe When in college preparing for their careers, most of today’s school leaders likely didn’t think that they would need to know about planning for in-classroom learning during a pandemic or purchasing high quality air filtration systems. In addition to having to become armchair epidemiologists, they have also faced new challenges […]
Read Now »How States Plan to Use Federal Pandemic Relief Funds, Part 4
The U.S. Department of Education has approved the final state and territory plans for using their American Rescue Plan (ARP) Elementary and Secondary Emergency Relief (ESSER) funds to support the safe and sustained return to in-person learning for U.S. K-12 students. Other states and territories had their ARP ESSER plans approved in 2021. All 52 […]
Read Now »By Guest Contributor Lisa Wolfe In the words of the poet Robert Burns, “The best laid plans of mice and men often go awry.” Headlines from the first few weeks of 2022 show that nothing could be truer of the return to school following the holidays. Thousands of K-12 schools have experienced a disruption to […]
Read Now »Three Ways COVID-19 Disrupted the K-12 School Buying Cycle
Every November, Merriam-Webster picks the “word of the year.” For 2020, it was “pandemic.” (Go figure!) While it is still a bit early for the 2021 word to be announced, it might well be “disruption.” And among the things that have been most disrupted over the past year or more is the way that we […]
Read Now »A Learning Scientist’s Advice for Back to School: Let Them Play
By Guest Contributor Dylan Arena, VP, Learning Science, McGraw Hill School Group I’ve been fascinated by both learning and playing for my whole life, but it wasn’t until graduate school that I fully appreciated how related they are. Now I love to remind people that play is the most powerful adaptation for learning in the […]
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