A Year of Disruption? 7 Education Trends for 2018

By Jodie Pozo-Olano | 03/02/2018 | 0 Comments

Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street […]

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Where Are the Gaps in EdTech Products and Services?

By Melissa Pelletier | 03/01/2018 | 0 Comments

Greetings! I hope to bring you weekly posts that investigate topics that are both intriguing and informative, to better help your business and marketing endeavors. This week, I looked into a few areas the EdTech industry could grow and improve in, for the foreseeable future. The Educational Technology market changes with the times, based on innovations, trends, research studies, and […]

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | 0 Comments
Digital Advertising

By David Clemen – Digital Products Director, MDR I hosted a webinar that highlighted the findings of MDR’s soon to be released Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across […]

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The Top 4 Ways Brands Can Support Title I Teachers

By Guest Contributor | 11/02/2017 | 0 Comments
brands support teachers

We got a first-hand perspective on Title I teaching from a member of WeAreTeachers. Here are some ways brands and nonprofits can apply these insights to become the kind of ally that Title I teachers in particular want to partner with. I taught in Title I schools for my first five years of teaching. Title […]

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How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | 0 Comments

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making […]

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