EdTrends
As of April 2021, the CDC reported nearly 80 percent of teachers, school staff, and childcare workers have received at least one shot of COVID-19 vaccine*, recently the FDA approved the Pfizer vaccine for children as young as 12 and experts are predicting even younger children will be eligible to be vaccinated by the end Read More »
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By Guest Contributor Lisa Wolfe There’s been a lot of talk over the past year about the “learning loss” K-12 students may have suffered as a result of the switch to remote learning, but it is also important to shine a spotlight on the toll it may have taken on their social and emotional development Read More »
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We’ve had a lot of heroes to celebrate over the past year, among them, and most notably for our community, the over 4 million U.S. K-12 teachers! While thanking teachers should not be a once-a-year event, we have an opportunity with Teacher Appreciation Week 2021, May 3-7, to share our gratitude. This year, more than Read More »
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By Guest Contributor Lisa Wolfe Summer learning is a big topic this year among educators and plans are taking shape for many school districts now. While many school districts traditionally offer students some type of summer learning program, this year is seeing a surge in these offerings as educators and parents strive to ensure that Read More »
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On March 11, 2021, President Biden signed the $1.9 trillion American Rescue Plan, with another round of COVID-19 relief funding for education. The new law includes: $129 billion for K-12 state education agencies, including $800 million for children experiencing homelessness $40 billion for colleges and universities $2.75 billion to governors for use by private schools Read More »
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By Guest Contributor Lisa Wolfe Lisa Wolfe joins us again to provide an update on education news. From an education perspective, reopening schools and the status of spring assessments dominated the education headlines during the first quarter of 2021. Plus, the news of investment, growth, and acquisition in the education community during Q1 is Read More »
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Each year, we review the marketing strategies that we believe will guide our customers to success in the spring selling season and beyond. When we look at the trends for 2021, it quickly becomes clear: In today’s environment, a focus on data, digital, and customer engagement will pave the path to marketing growth and sales Read More »
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By Guest Contributor Caroline Gilchrist, Skyward, Inc. In a world of connectivity, pockets of darkness remain. Twelve million children in the U.S. lack the internet access or devices they need to participate in remote learning. This disparity has only become more apparent—and devastating—amid the pandemic. Are you looking to light up the dark? Here are Read More »
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By Guest Contributor Lisa Wolfe Now that the second half of the school year is underway, let’s take a look at the hot topics in education for 2021. Although COVID-19 has put added pressure on the education system, many of this year’s topics are the same ones that the community has dealt with for ages. Read More »
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Reaching educators and engaging them are both an art and a science and, generally, we lean into what worked in the past. 2020 required us all to pivot plans and rethink strategies for communicating with educators. As teachers and the greater education community figured out how to teach and learn in new ways, there were Read More »
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Typically, at this time of year many education marketers are spending a lot of time on the road, traveling from one conference to another. However, face-to-face education conferences came to a halt in the middle of March 2020; many went virtual for the rest of the year with a few cancelling completely. This year, for Read More »
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In Chicago, a third grader attends virtual school at the dining room table, her laptop perched on a stack of books and her father nearby in case she needs help. A high school student in Maine is learning physics in a newly designed classroom, with 10 of her classmates, all wearing masks, at desks more Read More »
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School supply lists are a lifeline for teachers and districts. Outfitting students and classrooms has become a collaborative effort with teachers, parents, fundraising appeals and districts all pitching in. This year, with so much uncertainty about how and where instruction will happen and heightened focus on health and hygiene, lists look a little different. With Read More »
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Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. Read More »
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A Gallup report from fall 2019, Education Technology Use in Schools, found that slightly over half of teachers (53%) said they would like to use digital learning tools more often in teaching. Teachers are getting that opportunity now with EdTech (i.e., educational technology) adoption on fast forward, and MDR wanted to know how they were Read More »
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It may be an understatement to say that 2020 has been a difficult year so far. Yet teachers are meeting the year’s challenges. They tell us that they are adapting and the school community at large continues to find ways to change. In the midst of these changes, things are beginning to open up again, Read More »
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While education is certainly facing unprecedented challenges in responding to stay-at-home orders, educators are rising to the challenge. A history of constant evolution in U.S. education – from Common Core to asynchronous learning – may have helped educators hone their skills as problem solvers. That’s one conclusion from a recent survey MDR conducted with educators Read More »
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By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in Read More »
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By Guest Contributor Dr. Anne Snyder, McGraw-Hill Education As schools have shuttered and emergency homeschooling has become the new norm, families and teachers alike are working together to ensure that learning continues, albeit in new ways. The restrictions introduced by the COVID-19 safety precautions have understandably created challenges for families and educators alike. Despite this, Read More »
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Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking Read More »
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Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear Read More »
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It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, Read More »
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If you weren’t able to make it to Philly for ISTE this June, or if you went but feel like you couldn’t see EVERYTHING, never fear! MDR was there and we’ve prepared this Top 10 list of the big takeaways from this meeting of the minds between educators and EdTech. #1: AI and the Good Read More »
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Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it Read More »
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Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from Read More »
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Thank you to Forbes for referencing us in this great article. While the oldest Gen-Zers only recently graduated from college, they already wield an impressive $44 billion in purchasing power. When you consider the influence they have on their parents’ spending, research puts that figure at closer to $200 billion. Clearly, both new and established consumer Read More »
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Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. Read More »
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How Publishers are Making Videos “Teacher-Ready” By Gina Faulk – General Manager, EdGate Correlation Services What adult is not amazed (and sometimes exasperated) with the modern student’s prolific video watching? Students are downloading Netflix videos to their handhelds so they can fill time on the school bus. From their laptops they watch gamers stream that Read More »
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We’ve been hearing buzz about STEM and STEAM education for some time now, but it’s not yet old news. In fact, some school districts are still trying to figure out how to implement these programs. Most educators support the concept, but project-based and experiential learning are at the core of STEAM education, and many educators Read More »
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Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few Read More »
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