EdTrends

Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | Comments Off on Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection
abstract privacy illustration

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect Read More »

Read Now »

Churn, Churn, Churn: Thoughts on Change in Education

By MDR Marketing Team | 01/29/2019 | Comments Off on Churn, Churn, Churn: Thoughts on Change in Education
mdr-change-education

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a Read More »

Read Now »

4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills

By Kristina James | 01/22/2019 | Comments Off on 4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills
mdr-manufacturing-stem-education

Thank you to Manufacturing.net for publishing my guest article on the importance of developing the right STEM skills. Students today are twice as likely as their parents to enter a science, technology, engineering, or mathematics industry, which is good news to the organizations creating more jobs in these fields each year. The problem, though, is Read More »

Read Now »

3 Things You Need to Know About Gen Z in 2019

By MDR Marketing Team | 01/03/2019 | 10 Comments
group of young girls with interlocking arms making heart shapes

Thank you to Inc.com for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. If you thought Millennials cared about social causes, wait until you meet Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The newest generation to join Read More »

Read Now »

What are the top education apps in the classroom today?

By Maureen Hance | 11/26/2018 | Comments Off on What are the top education apps in the classroom today?
mdr-mobile-app-educators

With all of the applications and websites to supplement the curriculum out there for teachers to choose from, it can make an education marketers head spin.  What platforms rise to the top in terms of use and popularity? Regardless of their specific purpose, content or feature-wise, the top education applications do share some similarities.  The Read More »

Read Now »

Education Market Association’s EDspaces Conference is a must attend

By Kristina James | 11/14/2018 | Comments Off on Education Market Association’s EDspaces Conference is a must attend
mdr-education-spaces

Last week, I had the privilege of attending EDspaces for the first time.  Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting Read More »

Read Now »

What Changes Would Teachers Make to Create the Ideal Classroom?

By Maureen Hance | 10/15/2018 | Comments Off on What Changes Would Teachers Make to Create the Ideal Classroom?
mdr-ideal-teacher-classroom

Does the classroom space and design have an importance to teachers and affect how students learn? Of course it does, and we heard direct from teachers on what they think. Discussions about school environments and how space affects the learning process are happening nationwide: at conventions, school board meetings, and in the classroom. Modern design Read More »

Read Now »

Memes Are a Great Way to Reach Educators. Here’s How to Do It Right

By Hannah Hudson | 10/15/2018 | Comments Off on Memes Are a Great Way to Reach Educators. Here’s How to Do It Right
mdr-teachers-memes-reach-marketing

How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and Read More »

Read Now »

A Review of EdNET 2018

By Guest Contributor | 10/11/2018 | Comments Off on A Review of EdNET 2018
EdNET 2018 presentation

By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year!  We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build Read More »

Read Now »

Reporting Robots

By Guest Contributor | 09/06/2018 | Comments Off on Reporting Robots
mdr-artificial-intelligence-bots

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Five years into my career as a television journalist, I was on live television and suffered every reporter’s biggest fear: I completely forgot my next line. With no prompter or script nearby, I paused and repeated my last line, hoping it Read More »

Read Now »

Why CMOs Should Care About Psychology

By MDR Marketing Team | 09/05/2018 | Comments Off on Why CMOs Should Care About Psychology
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or Read More »

Read Now »

What is Blockchain and How Can it be Used in Education?

By Maureen Hance | 08/20/2018 | 2 Comments
Block chain concept graphic

Blockchain is a new way of thinking about how we organize and utilize student (and even faculty) data online, providing them with a sense of ownership, ease of access, and immutability – and it just may take over the way we store education data in the future. What is Blockchain? Blockchain is a newer innovation Read More »

Read Now »

Teachers are Looking for Ways to Bring Computational Thinking into the Classroom

By Maureen Hance | 07/31/2018 | Comments Off on Teachers are Looking for Ways to Bring Computational Thinking into the Classroom
mdr-computational-thinking

You may be familiar with the phrase “computational thinking,” as it is one of the biggest trends in educational technology. ISTE listed the topic as one of the trends to watch, and we briefly covered what it means in our post about hot topics at the ISTE 2018 conference. What is Computational Thinking? The idea behind Read More »

Read Now »

Five Inspiring Educational Charities & What They Can Teach Us

By Guest Contributor | 07/24/2018 | Comments Off on Five Inspiring Educational Charities & What They Can Teach Us
three figures jumping against dramatic sunset

Charity is all about building a better world, and what better way to do that than to equip the youngest generations with the skills and resources to fulfill their potential? Educational charities pursue that exact goal, looking to ensure that the future for our children remains bright even in the face of mounting global challenges. Read More »

Read Now »

Powering Successful Digital Transformations in School Districts

By Guest Contributor | 07/10/2018 | Comments Off on Powering Successful Digital Transformations in School Districts
teacher with young students

By Guest Contributor Marty Lange – SVP, Chief Product & Operating Officer, McGraw-Hill Education School Group I’ve recently returned from ISTE 2018, where I connected with school district leaders and educators who are at various stages within their district’s digital transformation journey. Many are still in the early phases of implementation and navigating interoperability issues, Read More »

Read Now »

ISTE 2018 Highlights and Best Quotes from the Event

By Maureen Hance | 07/06/2018 | Comments Off on ISTE 2018 Highlights and Best Quotes from the Event
mdr-education-technology

MDR went to ISTE, and all we got were countless helpful tips for digital learning, and endless connections with the education technology community. But seriously, we went to the “epicenter of Ed-Tech” and here are some of the highlights from the three-day event in Chicago. We laughed, we thought about a lot, and we had Read More »

Read Now »

ISTE Conference 2018 – What are the Hot Topics?

By Maureen Hance | 06/11/2018 | Comments Off on ISTE Conference 2018 – What are the Hot Topics?
MDR-ISTE-Chicago

It’s the most wonderful time of the year for Ed Tech – the annual International Society for Technology in Education (ISTE) conference is almost here!  We’d like to provide you with an overview of what some of the hot topics are in Educational Technology, as well as a preview of themes we see emerging in Read More »

Read Now »

Understanding the Industry – Interview with Newsela CEO Matthew Gross

By Maureen Hance | 06/04/2018 | Comments Off on Understanding the Industry – Interview with Newsela CEO Matthew Gross
mdr-learning-education-industry

Welcome to our new article series called “Understanding the Industry.”  This will be where we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective Read More »

Read Now »

GDPR – Understanding the EU’s Regulations as Education Marketers

By Maureen Hance | 06/01/2018 | Comments Off on GDPR – Understanding the EU’s Regulations as Education Marketers
GDPR-education-marketing

The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is Read More »

Read Now »

Meeting the Social and Emotional Needs of All Students

By Guest Contributor | 05/03/2018 | Comments Off on Meeting the Social and Emotional Needs of All Students
mdr-social-emotional-learning

By Guest Contributors – Anne Snyder, Ph.D., Sr. Learning Scientist, McGraw-Hill Education and Christine Gouveia, Ph.D., VP Applied Learning Sciences, McGraw-Hill Education In recent years, the education landscape has shifted to reflect a growing emphasis on social and emotional learning (SEL) in K-12 schools. We’re seeing strengthened efforts directed toward educating the “whole child,” and Read More »

Read Now »

Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions

By MDR Marketing Team | 05/02/2018 | Comments Off on Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions
Group of people using digital devices

At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued Read More »

Read Now »

The Complicated Relationship Between Schools and Software Vendors

By Maureen Hance | 05/01/2018 | Comments Off on The Complicated Relationship Between Schools and Software Vendors
MDR-school-software

The Necessity of School Software Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school – with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school’s students. At this point in time, the question isn’t Read More »

Read Now »

Teacher Training Assessments are Changing – How Will This Affect the Market?

By Maureen Hance | 04/06/2018 | Comments Off on Teacher Training Assessments are Changing – How Will This Affect the Market?
MDR-Teacher-Training-Assessments

A Change is Coming for Aspiring Educators State education leaders and teacher preparation colleges have recently made their wishes known for improved testing metrics and procedures for their students. With this demand, a gap has emerged in the market for improved data and innovations in test scoring and video assessment technology. There has been a Read More »

Read Now »

School Safety – Where We’re At, and Where We’re Headed

By Maureen Hance | 03/29/2018 | Comments Off on School Safety – Where We’re At, and Where We’re Headed
MDR-School-Safety

No one wants to have to write articles about the need for increased school safety measures due to recent events, as the topic can bring feelings of panic, dread, and frustration to those who need to pay attention. But, this is the reality of the world we live in today, and hopefully some big changes Read More »

Read Now »

Virtual Reality could be big in schools, but teachers want more content

By Maureen Hance | 03/28/2018 | Comments Off on Virtual Reality could be big in schools, but teachers want more content
MDR-Virtual-Reality-Education

Say goodbye to school libraries that are little more than dusty rows of books. Slowly but surely, they’re becoming “maker spaces” where kids learn through hands-on tools and technologies. Schools are stocking these spaces with virtual reality, everything from Raspberry Pis to 3D printers to LEGO building stations. The latest technology to find its way Read More »

Read Now »

How to Reach Educators Online: Digital Marketing Trends in the Education Market

By MDR Marketing Team | 03/22/2018 | Comments Off on How to Reach Educators Online: Digital Marketing Trends in the Education Market
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

Read Now »

Soft-Skills are Becoming a Stronger Component in School Accountability

By Maureen Hance | 03/16/2018 | Comments Off on Soft-Skills are Becoming a Stronger Component in School Accountability
MDR-soft-skills

There is room for innovation in the classroom with the enactment of the Every Student Succeeds Act (ESSA), with opportunities for states to choose “non-academic accountability measures” as a priority. Moving away from No Child Left Behind, the states have more leeway to decide how to design their budget to achieve their own goals, addressing Read More »

Read Now »

Teacher Wish – One Platform For All Student Data

By Maureen Hance | 03/09/2018 | 2 Comments
abstract data privacy illustration

Teachers need to keep track of, collect, and juggle a ton of information: Student Information System details Learning Management Systems variables, modules, assessments Assessment data from different platforms for different subjects Personalized learning details for each student from apps and websites Any number of other data sets they’ve collected Now, imagine if all that information Read More »

Read Now »

A Year of Disruption? 7 Education Trends for 2018

By MDR Marketing Team | 03/02/2018 | Comments Off on A Year of Disruption? 7 Education Trends for 2018
MDR-Education-Industry-Trends-Observer

Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street Read More »

Read Now »

Where Are the Gaps in EdTech Products and Services?

By Maureen Hance | 03/01/2018 | 2 Comments
MDR-EdTech-Products-Services

Greetings! I hope to bring you weekly posts that investigate topics that are both intriguing and informative, to better help your business and marketing endeavors. This week, I looked into a few areas the EdTech industry could grow and improve in, for the foreseeable future. The Educational Technology market changes with the times, based on innovations, trends, research studies, and Read More »

Read Now »