EdTrends

4 Ways to Engage Customers at Virtual Conferences

By Kristina James | 01/21/2021 | Comments Off on 4 Ways to Engage Customers at Virtual Conferences
Virtual Conference

Typically, at this time of year many education marketers are spending a lot of time on the road, traveling from one conference to another. However, face-to-face education conferences came to a halt in the middle of March 2020; many went virtual for the rest of the year with a few cancelling completely. This year, for […]

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Learning Space Design for Student Success in 2021 and Beyond

By Kristina James | 12/18/2020 | Comments Off on Learning Space Design for Student Success in 2021 and Beyond
Modern Classroom

In Chicago, a third grader attends virtual school at the dining room table, her laptop perched on a stack of books and her father nearby in case she needs help. A high school student in Maine is learning physics in a newly designed classroom, with 10 of her classmates, all wearing masks, at desks more […]

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School Supply Lists 2020-2021: Take Advantage of an Extended Buying Season

By Kristina James | 09/28/2020 | Comments Off on School Supply Lists 2020-2021: Take Advantage of an Extended Buying Season
School Supplies

School supply lists are a lifeline for teachers and districts. Outfitting students and classrooms has become a collaborative effort with teachers, parents, fundraising appeals and districts all pitching in. This year, with so much uncertainty about how and where instruction will happen and heightened focus on health and hygiene, lists look a little different. With […]

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Navigating the School Buying Cycle During COVID-19

By Maureen Hance | 07/15/2020 | Comments Off on Navigating the School Buying Cycle During COVID-19
Abacus and money

Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. […]

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Is this EdTech’s big moment? Hear from teachers

By Kristina James | 07/09/2020 | Comments Off on Is this EdTech’s big moment? Hear from teachers
Remote teaching

A Gallup report from fall 2019, Education Technology Use in Schools, found that slightly over half of teachers (53%) said they would like to use digital learning tools more often in teaching. Teachers are getting that opportunity now with EdTech (i.e., educational technology) adoption on fast forward, and MDR wanted to know how they were […]

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An Expanded Education Community

By Kristina James | 06/19/2020 | Comments Off on An Expanded Education Community
School children drawing

It may be an understatement to say that 2020 has been a difficult year so far. Yet teachers are meeting the year’s challenges. They tell us that they are adapting and the school community at large continues to find ways to change. In the midst of these changes, things are beginning to open up again, […]

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What do educators need right now? Survey says…

By Kristina James | 05/21/2020 | Comments Off on What do educators need right now? Survey says…
Educator Sentiment Survey

While education is certainly facing unprecedented challenges in responding to stay-at-home orders, educators are rising to the challenge. A history of constant evolution in U.S. education – from Common Core to asynchronous learning – may have helped educators hone their skills as problem solvers. That’s one conclusion from a recent survey MDR conducted with educators […]

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Marketing to an Evolving Educational Landscape

By Guest Contributor | 05/06/2020 | Comments Off on Marketing to an Evolving Educational Landscape
Remote Learning Students

By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in […]

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We Need Social and Emotional Learning Now More Than Ever

By Guest Contributor | 04/16/2020 | Comments Off on We Need Social and Emotional Learning Now More Than Ever
Father helping daughter with homework

By Guest Contributor Dr. Anne Snyder, McGraw-Hill Education As schools have shuttered and emergency homeschooling has become the new norm, families and teachers alike are working together to ensure that learning continues, albeit in new ways. The restrictions introduced by the COVID-19 safety precautions have understandably created challenges for families and educators alike. Despite this, […]

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3 Verticals That Rock School Fundraising

By Guest Contributor | 02/20/2020 | Comments Off on 3 Verticals That Rock School Fundraising
3 Verticals That Rock School Fundraising

Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking […]

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z.

By MDR Marketing Team | 12/03/2019 | Comments Off on Hey Boomer! Want Gen Z Customers? Be Like Gen Z.
group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear […]

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The California Consumer Privacy Act (CCPA) is Here

By Guest Contributor | 08/06/2019 | Comments Off on The California Consumer Privacy Act (CCPA) is Here
California Consumer Privacy Act

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]

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Top 10 Things You Should Know About ISTE 2019

By Maureen Hance | 07/12/2019 | Comments Off on Top 10 Things You Should Know About ISTE 2019
abstract mortar board illustration

If you weren’t able to make it to Philly for ISTE this June, or if you went but feel like you couldn’t see EVERYTHING, never fear! MDR was there and we’ve prepared this Top 10 list of the big takeaways from this meeting of the minds between educators and EdTech. #1: AI and the Good […]

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By MDR Marketing Team | 06/20/2019 | 1 Comment
mdr-k-12-technology-classroom

Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it […]

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By MDR Marketing Team | 06/13/2019 | Comments Off on In-School Fundraising and Volunteering: How Do Schools Support Causes?
mdr-school-fundraising

Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]

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How Gen-Zers Are Revolutionizing Corporate Branding

By MDR Marketing Team | 04/12/2019 | Comments Off on How Gen-Zers Are Revolutionizing Corporate Branding
mdr-forbes-genz

Thank you to Forbes for referencing us in this great article. While the oldest Gen-Zers only recently graduated from college, they already wield an impressive $44 billion in purchasing power. When you consider the influence they have on their parents’ spending, research puts that figure at closer to $200 billion. Clearly, both new and established consumer […]

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Colleen Galligan | 03/05/2019 | Comments Off on Social Causes That Gen Z Cares About—and Why You Should Care, Too
mdr-marketo-guest-post-genz

Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. […]

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The Explosion of Video in the Classroom

By Guest Contributor | 02/27/2019 | Comments Off on The Explosion of Video in the Classroom
mdr-video-classroom-educators

How Publishers are Making Videos “Teacher-Ready” By Gina Faulk – General Manager, EdGate Correlation Services What adult is not amazed (and sometimes exasperated) with the modern student’s prolific video watching? Students are downloading Netflix videos to their handhelds so they can fill time on the school bus. From their laptops they watch gamers stream that […]

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Educators Are the Key to the Future STEM Workforce (Here’s How Businesses Can Help)

By Kristina James | 02/26/2019 | 4 Comments
mdr-stem-steam-education-student

We’ve been hearing buzz about STEM and STEAM education for some time now, but it’s not yet old news. In fact, some school districts are still trying to figure out how to implement these programs. Most educators support the concept, but project-based and experiential learning are at the core of STEAM education, and many educators […]

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 3 Comments
mdr-2019-education-trends

Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | Comments Off on Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection
abstract privacy illustration

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]

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Churn, Churn, Churn: Thoughts on Change in Education

By MDR Marketing Team | 01/29/2019 | Comments Off on Churn, Churn, Churn: Thoughts on Change in Education
mdr-change-education

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

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4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills

By Kristina James | 01/22/2019 | Comments Off on 4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills
mdr-manufacturing-stem-education

Thank you to Manufacturing.net for publishing my guest article on the importance of developing the right STEM skills. Students today are twice as likely as their parents to enter a science, technology, engineering, or mathematics industry, which is good news to the organizations creating more jobs in these fields each year. The problem, though, is […]

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3 Things You Need to Know About Gen Z in 2019

By MDR Marketing Team | 01/03/2019 | 10 Comments
group of young girls with interlocking arms making heart shapes

Thank you to Inc.com for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. If you thought Millennials cared about social causes, wait until you meet Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The newest generation to join […]

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What are the top education apps in the classroom today?

By Maureen Hance | 11/26/2018 | Comments Off on What are the top education apps in the classroom today?
mdr-mobile-app-educators

With all of the applications and websites to supplement the curriculum out there for teachers to choose from, it can make an education marketers head spin.  What platforms rise to the top in terms of use and popularity? Regardless of their specific purpose, content or feature-wise, the top education applications do share some similarities.  The […]

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Education Market Association’s EDspaces Conference is a must attend

By Kristina James | 11/14/2018 | Comments Off on Education Market Association’s EDspaces Conference is a must attend
mdr-education-spaces

Last week, I had the privilege of attending EDspaces for the first time.  Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting […]

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What Changes Would Teachers Make to Create the Ideal Classroom?

By Maureen Hance | 10/15/2018 | Comments Off on What Changes Would Teachers Make to Create the Ideal Classroom?
mdr-ideal-teacher-classroom

Does the classroom space and design have an importance to teachers and affect how students learn? Of course it does, and we heard direct from teachers on what they think. Discussions about school environments and how space affects the learning process are happening nationwide: at conventions, school board meetings, and in the classroom. Modern design […]

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Memes Are a Great Way to Reach Educators. Here’s How to Do It Right

By Hannah Hudson | 10/15/2018 | Comments Off on Memes Are a Great Way to Reach Educators. Here’s How to Do It Right
mdr-teachers-memes-reach-marketing

How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]

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A Review of EdNET 2018

By Guest Contributor | 10/11/2018 | Comments Off on A Review of EdNET 2018
EdNET 2018 presentation

By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year!  We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]

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Reporting Robots

By Guest Contributor | 09/06/2018 | Comments Off on Reporting Robots
mdr-artificial-intelligence-bots

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Five years into my career as a television journalist, I was on live television and suffered every reporter’s biggest fear: I completely forgot my next line. With no prompter or script nearby, I paused and repeated my last line, hoping it […]

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