EdTrends

Why CMOs Should Care About Psychology

By MDR Marketing Team | 09/05/2018 | Comments Off on Why CMOs Should Care About Psychology
why-cmos-should-care

Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

Read Now »

What is Blockchain and How Can it be Used in Education?

By Maureen Hance | 08/20/2018 | 2 Comments
Block chain concept graphic

Blockchain is a new way of thinking about how we organize and utilize student (and even faculty) data online, providing them with a sense of ownership, ease of access, and immutability – and it just may take over the way we store education data in the future. What is Blockchain? Blockchain is a newer innovation […]

Read Now »

Teachers are Looking for Ways to Bring Computational Thinking into the Classroom

By Maureen Hance | 07/31/2018 | Comments Off on Teachers are Looking for Ways to Bring Computational Thinking into the Classroom
mdr-computational-thinking

You may be familiar with the phrase “computational thinking,” as it is one of the biggest trends in educational technology. ISTE listed the topic as one of the trends to watch, and we briefly covered what it means in our post about hot topics at the ISTE 2018 conference. What is Computational Thinking? The idea behind […]

Read Now »

Five Inspiring Educational Charities & What They Can Teach Us

By Guest Contributor | 07/24/2018 | Comments Off on Five Inspiring Educational Charities & What They Can Teach Us
three figures jumping against dramatic sunset

Charity is all about building a better world, and what better way to do that than to equip the youngest generations with the skills and resources to fulfill their potential? Educational charities pursue that exact goal, looking to ensure that the future for our children remains bright even in the face of mounting global challenges. […]

Read Now »

Powering Successful Digital Transformations in School Districts

By Guest Contributor | 07/10/2018 | Comments Off on Powering Successful Digital Transformations in School Districts
teacher with young students

By Guest Contributor Marty Lange – SVP, Chief Product & Operating Officer, McGraw-Hill Education School Group I’ve recently returned from ISTE 2018, where I connected with school district leaders and educators who are at various stages within their district’s digital transformation journey. Many are still in the early phases of implementation and navigating interoperability issues, […]

Read Now »

ISTE 2018 Highlights and Best Quotes from the Event

By Maureen Hance | 07/06/2018 | Comments Off on ISTE 2018 Highlights and Best Quotes from the Event
mdr-education-technology

MDR went to ISTE, and all we got were countless helpful tips for digital learning, and endless connections with the education technology community. But seriously, we went to the “epicenter of Ed-Tech” and here are some of the highlights from the three-day event in Chicago. We laughed, we thought about a lot, and we had […]

Read Now »

ISTE Conference 2018 – What are the Hot Topics?

By Maureen Hance | 06/11/2018 | Comments Off on ISTE Conference 2018 – What are the Hot Topics?
MDR-ISTE-Chicago

It’s the most wonderful time of the year for Ed Tech – the annual International Society for Technology in Education (ISTE) conference is almost here!  We’d like to provide you with an overview of what some of the hot topics are in Educational Technology, as well as a preview of themes we see emerging in […]

Read Now »

Understanding the Industry – Interview with Newsela CEO Matthew Gross

By Maureen Hance | 06/04/2018 | Comments Off on Understanding the Industry – Interview with Newsela CEO Matthew Gross
mdr-learning-education-industry

Welcome to our new article series called “Understanding the Industry.”  This will be where we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective […]

Read Now »

GDPR – Understanding the EU’s Regulations as Education Marketers

By Maureen Hance | 06/01/2018 | Comments Off on GDPR – Understanding the EU’s Regulations as Education Marketers
GDPR-education-marketing

The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]

Read Now »

Meeting the Social and Emotional Needs of All Students

By Guest Contributor | 05/03/2018 | Comments Off on Meeting the Social and Emotional Needs of All Students
mdr-social-emotional-learning

By Guest Contributors – Anne Snyder, Ph.D., Sr. Learning Scientist, McGraw-Hill Education and Christine Gouveia, Ph.D., VP Applied Learning Sciences, McGraw-Hill Education In recent years, the education landscape has shifted to reflect a growing emphasis on social and emotional learning (SEL) in K-12 schools. We’re seeing strengthened efforts directed toward educating the “whole child,” and […]

Read Now »

Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions

By MDR Marketing Team | 05/02/2018 | Comments Off on Are You Hoping to Launch (or Grow) a Social Impact Initiative in Schools? First, Answer These 8 Questions
Group of people using digital devices

At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued […]

Read Now »

The Complicated Relationship Between Schools and Software Vendors

By Maureen Hance | 05/01/2018 | Comments Off on The Complicated Relationship Between Schools and Software Vendors
MDR-school-software

The Necessity of School Software Software is no longer a privilege or a nice-to-have, it is a necessity for a functioning school – with student data, learning data, and the myriad of other details that entail running a school, and supporting the education of the school’s students. At this point in time, the question isn’t […]

Read Now »

Teacher Training Assessments are Changing – How Will This Affect the Market?

By Maureen Hance | 04/06/2018 | Comments Off on Teacher Training Assessments are Changing – How Will This Affect the Market?
MDR-Teacher-Training-Assessments

A Change is Coming for Aspiring Educators State education leaders and teacher preparation colleges have recently made their wishes known for improved testing metrics and procedures for their students. With this demand, a gap has emerged in the market for improved data and innovations in test scoring and video assessment technology. There has been a […]

Read Now »

School Safety – Where We’re At, and Where We’re Headed

By Maureen Hance | 03/29/2018 | Comments Off on School Safety – Where We’re At, and Where We’re Headed
MDR-School-Safety

No one wants to have to write articles about the need for increased school safety measures due to recent events, as the topic can bring feelings of panic, dread, and frustration to those who need to pay attention. But, this is the reality of the world we live in today, and hopefully some big changes […]

Read Now »

Virtual Reality could be big in schools, but teachers want more content

By Maureen Hance | 03/28/2018 | Comments Off on Virtual Reality could be big in schools, but teachers want more content
MDR-Virtual-Reality-Education

Say goodbye to school libraries that are little more than dusty rows of books. Slowly but surely, they’re becoming “maker spaces” where kids learn through hands-on tools and technologies. Schools are stocking these spaces with virtual reality, everything from Raspberry Pis to 3D printers to LEGO building stations. The latest technology to find its way […]

Read Now »

How to Reach Educators Online: Digital Marketing Trends in the Education Market

By MDR Marketing Team | 03/22/2018 | Comments Off on How to Reach Educators Online: Digital Marketing Trends in the Education Market
MDR-Digital-Trends-Education

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

Read Now »

Soft-Skills are Becoming a Stronger Component in School Accountability

By Maureen Hance | 03/16/2018 | Comments Off on Soft-Skills are Becoming a Stronger Component in School Accountability
MDR-soft-skills

There is room for innovation in the classroom with the enactment of the Every Student Succeeds Act (ESSA), with opportunities for states to choose “non-academic accountability measures” as a priority. Moving away from No Child Left Behind, the states have more leeway to decide how to design their budget to achieve their own goals, addressing […]

Read Now »

Teacher Wish – One Platform For All Student Data

By Maureen Hance | 03/09/2018 | 2 Comments
abstract data privacy illustration

Teachers need to keep track of, collect, and juggle a ton of information: Student Information System details Learning Management Systems variables, modules, assessments Assessment data from different platforms for different subjects Personalized learning details for each student from apps and websites Any number of other data sets they’ve collected Now, imagine if all that information […]

Read Now »

A Year of Disruption? 7 Education Trends for 2018

By MDR Marketing Team | 03/02/2018 | Comments Off on A Year of Disruption? 7 Education Trends for 2018
MDR-Education-Industry-Trends-Observer

Like few other professions, educators have always been experimenters. That’s not going away in 2018; if anything, it’s accelerating. Socrates taught in a variety of forums that wouldn’t fit today’s definition of the classroom. Often in schoolhouses they helped build, pioneer schoolmarms taught lessons of their own design to America’s frontier generations. Down the street […]

Read Now »

Where Are the Gaps in EdTech Products and Services?

By Maureen Hance | 03/01/2018 | 2 Comments
MDR-EdTech-Products-Services

Greetings! I hope to bring you weekly posts that investigate topics that are both intriguing and informative, to better help your business and marketing endeavors. This week, I looked into a few areas the EdTech industry could grow and improve in, for the foreseeable future. The Educational Technology market changes with the times, based on innovations, trends, research studies, and […]

Read Now »

Federal Education Funding Progress – One Small Step at a Time

By Maureen Hance | 02/16/2018 | Comments Off on Federal Education Funding Progress – One Small Step at a Time
MDR-Federal-Funding-Progress

It seems only fitting that in my last official pre-retirement column, there’s some education funding news to share. On Feb 12, the president released his budget request for FY 2019. Last week, following a few hours of government shut down in the wee hours of Feb 9, Congress extended the current Continuing Resolution that is […]

Read Now »

Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | Comments Off on Digital Trends: What Do the Numbers Tell Us?
MDR-Digital-Trends-Education1

By David Clemen – Director of Digital Marketing, MDR I hosted a webinar that highlighted the findings of MDR’s Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across almost 20,000 unique […]

Read Now »

The Top 4 Ways Brands Can Support Title I Teachers

By Guest Contributor | 11/02/2017 | Comments Off on The Top 4 Ways Brands Can Support Title I Teachers
brands support teachers

We got a first-hand perspective on Title I teaching from a member of WeAreTeachers. Here are some ways brands and nonprofits can apply these insights to become the kind of ally that Title I teachers in particular want to partner with. I taught in Title I schools for my first five years of teaching. Title […]

Read Now »

How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | Comments Off on How Do Schools Spend Discretionary Funds?

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making […]

Read Now »