EdTrends
Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking […]
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Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear […]
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It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]
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If you weren’t able to make it to Philly for ISTE this June, or if you went but feel like you couldn’t see EVERYTHING, never fear! MDR was there and we’ve prepared this Top 10 list of the big takeaways from this meeting of the minds between educators and EdTech. #1: AI and the Good […]
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Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it […]
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Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]
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Thank you to Forbes for referencing us in this great article. While the oldest Gen-Zers only recently graduated from college, they already wield an impressive $44 billion in purchasing power. When you consider the influence they have on their parents’ spending, research puts that figure at closer to $200 billion. Clearly, both new and established consumer […]
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Thank you to Marketo for sharing our guest contributed article. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. […]
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How Publishers are Making Videos “Teacher-Ready” By Gina Faulk – General Manager, EdGate Correlation Services What adult is not amazed (and sometimes exasperated) with the modern student’s prolific video watching? Students are downloading Netflix videos to their handhelds so they can fill time on the school bus. From their laptops they watch gamers stream that […]
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We’ve been hearing buzz about STEM and STEAM education for some time now, but it’s not yet old news. In fact, some school districts are still trying to figure out how to implement these programs. Most educators support the concept, but project-based and experiential learning are at the core of STEAM education, and many educators […]
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Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]
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Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]
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There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]
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Thank you to Manufacturing.net for publishing my guest article on the importance of developing the right STEM skills. Students today are twice as likely as their parents to enter a science, technology, engineering, or mathematics industry, which is good news to the organizations creating more jobs in these fields each year. The problem, though, is […]
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Thank you to Inc.com for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. If you thought Millennials cared about social causes, wait until you meet Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z is defined by passion and drive. The newest generation to join […]
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With all of the applications and websites to supplement the curriculum out there for teachers to choose from, it can make an education marketers head spin. What platforms rise to the top in terms of use and popularity? Regardless of their specific purpose, content or feature-wise, the top education applications do share some similarities. The […]
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Last week, I had the privilege of attending EDspaces for the first time. Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting […]
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Does the classroom space and design have an importance to teachers and affect how students learn? Of course it does, and we heard direct from teachers on what they think. Discussions about school environments and how space affects the learning process are happening nationwide: at conventions, school board meetings, and in the classroom. Modern design […]
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How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]
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By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year! We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Five years into my career as a television journalist, I was on live television and suffered every reporter’s biggest fear: I completely forgot my next line. With no prompter or script nearby, I paused and repeated my last line, hoping it […]
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Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]
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Blockchain is a new way of thinking about how we organize and utilize student (and even faculty) data online, providing them with a sense of ownership, ease of access, and immutability – and it just may take over the way we store education data in the future. What is Blockchain? Blockchain is a newer innovation […]
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You may be familiar with the phrase “computational thinking,” as it is one of the biggest trends in educational technology. ISTE listed the topic as one of the trends to watch, and we briefly covered what it means in our post about hot topics at the ISTE 2018 conference. What is Computational Thinking? The idea behind […]
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Charity is all about building a better world, and what better way to do that than to equip the youngest generations with the skills and resources to fulfill their potential? Educational charities pursue that exact goal, looking to ensure that the future for our children remains bright even in the face of mounting global challenges. […]
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By Guest Contributor Marty Lange – SVP, Chief Product & Operating Officer, McGraw-Hill Education School Group I’ve recently returned from ISTE 2018, where I connected with school district leaders and educators who are at various stages within their district’s digital transformation journey. Many are still in the early phases of implementation and navigating interoperability issues, […]
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MDR went to ISTE, and all we got were countless helpful tips for digital learning, and endless connections with the education technology community. But seriously, we went to the “epicenter of Ed-Tech” and here are some of the highlights from the three-day event in Chicago. We laughed, we thought about a lot, and we had […]
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It’s the most wonderful time of the year for Ed Tech – the annual International Society for Technology in Education (ISTE) conference is almost here! We’d like to provide you with an overview of what some of the hot topics are in Educational Technology, as well as a preview of themes we see emerging in […]
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Welcome to our new article series called “Understanding the Industry.” This will be where we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective […]
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The way personal data is handled in the European Union has changed, and therefore, the way Education Marketers do business in the EU must comply. We’d like to share with you exactly what General Data Protection Regulation (GDPR) is, and what it means for the education industry in terms of sharing personal information. What is […]
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