The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments
Mobile email illustration

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as Read More »

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Don’t Be Hating on Email Marketing

By Kristina James | 10/11/2019 | 0 Comments
MDR dont hate email

I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is Read More »

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Why Email Marketing Takes the Lead

By Sean McCloud | 08/21/2019 | 0 Comments

Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: Read More »

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By Colleen Galligan | 04/09/2019 | 0 Comments
cheering woman working on laptop

I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages Read More »

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Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Colleen Galligan | 05/15/2018 | 1 Comment

Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends Read More »

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Performance Expands When Email Campaign Focus Tightens

By Colleen Galligan | 04/25/2018 | 0 Comments

Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. Read More »

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Colleen Galligan | 03/22/2018 | 0 Comments

Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever Read More »

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The Power of Personalization: Standing Out in the Inbox

By Colleen Galligan | 09/26/2017 | 0 Comments

“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, Read More »

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Good Emailer Citizenship: Being a Welcome Sender

By Colleen Galligan | 09/20/2017 | 0 Comments

Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as Read More »

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Smart Email Design: In the Eye of the Recipient

By Colleen Galligan | 09/18/2017 | 0 Comments

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your Read More »

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Testing Optimization: Making Good Emails Better

By Colleen Galligan | 09/14/2017 | 0 Comments

Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment Read More »

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Persuasive Email Copy: Every Word Counts

By Colleen Galligan | 09/13/2017 | 0 Comments

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job Read More »

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Improving Your Email Conversation Skills

By Colleen Galligan | 09/05/2017 | 0 Comments

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, Read More »

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Is Email Dead, or Being Reincarnated?

By Colleen Galligan | 08/03/2017 | 0 Comments

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for Read More »

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