Email

Email Marketing: Insights from the Digital Trends in Education Marketing Report

By Marta Oddone | 05/15/2018 | 0 Comments
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Email really is the Swiss Army knife of education marketing. No other channel is as targetable, measurable, or testable. So, it’s really good news that our recent study commissioned from Simmons National Consumer Survey found that for teachers, emails were the most influential in prompting them to make a purchase. Here’s some more good news. Our Digital Trends […]

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Performance Expands When Email Campaign Focus Tightens

By Jodi Murphy | 04/25/2018 | 0 Comments
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Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. […]

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

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Education Marketing Calls for a Personal Touch

By Kristina James | 03/01/2018 | 0 Comments
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One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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Digital Trends in Education Marketing Q&A’s

By Marta Oddone | 02/21/2018 | 0 Comments
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Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the […]

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By Jodi Murphy | 01/25/2018 | 0 Comments
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Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to […]

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The Power of Personalization: Standing Out in the Inbox

By Jodi Murphy | 09/26/2017 | 0 Comments
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“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, […]

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Good Emailer Citizenship: Being a Welcome Sender

By Jodi Murphy | 09/20/2017 | 0 Comments
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Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as […]

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Smart Email Design: In the Eye of the Recipient

By Jodi Murphy | 09/18/2017 | 0 Comments

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your […]

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Testing Optimization: Making Good Emails Better

By Jodi Murphy | 09/14/2017 | 0 Comments
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Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment […]

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Persuasive Email Copy: Every Word Counts

By Jodi Murphy | 09/13/2017 | 0 Comments

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job […]

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Improving Your Email Conversation Skills

By Jodi Murphy | 09/05/2017 | 0 Comments
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We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, […]

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Is Email Dead, or Being Reincarnated?

By Jodi Murphy | 08/03/2017 | 0 Comments
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The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for […]

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5 Tips to Help You Get Back to the Education Marketing Basics

By Jodi Murphy | 01/05/2017 | 0 Comments
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In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]

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