Email

Is Email Dead, or Being Reincarnated?

By Jodi Murphy | 09/15/2017 | 0 Comments
Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for […]

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Performance Expands When Email Campaign Focus Tightens

By Jodi Murphy | 09/15/2017 | 0 Comments

Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Audience to Your Message With educators, everything is about time, and how little of it they have. MDR […]

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The Power of Personalization: Standing Out in the Inbox

By Jodi Murphy | 09/15/2017 | 0 Comments

“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, […]

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Persuasive Email Copy: Every Word Counts

By Jodi Murphy | 09/15/2017 | 0 Comments

Do the math. Email subject lines under 50 characters deliver the best results…Headlines should be 6 words or less…Line lengths under 50 characters work best on mobile… All the advice on email content adds up to one reality: education marketers have precious little real estate to make their point. Every Copy Element has a Job […]

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Smart Email Design: In the Eye of the Recipient

By Jodi Murphy | 09/15/2017 | 0 Comments

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your […]

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Good Emailer Citizenship: Being a Welcome Sender

By Jodi Murphy | 09/15/2017 | 0 Comments

Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as […]

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Testing Optimization: Making Good Emails Better

By Jodi Murphy | 09/15/2017 | 0 Comments

Emails talk back instantly: Did they open it? Did they click through? Did they visit your landing page? Click the CTA button? For email marketers, these insights give us the opportunity to adapt our campaigns based on what works and what doesn’t. And the low cost of email vs. other media means you can experiment […]

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Integrated Campaigns: Getting Everything Right

By Jodi Murphy | 09/15/2017 | 0 Comments

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with […]

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5 Tips to Help You Get Back to the Education Marketing Basics

By Jodi Murphy | 09/14/2017 | 0 Comments
education-marketing-basics

In today’s marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals. Here are five tips […]

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Improving Your Email Conversation Skills

By Jodi Murphy | 09/05/2017 | 0 Comments
email-marketing-conversation

We’ve all heard the phrase: It’s not what you say, it’s how you say it. In other words, using the right message, tone and delivery are central to making sure your message is received. But, as marketers targeting educators know, there’s a bit more to it than that. We’ve learned that with the educator audience, […]

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Education Marketing Calls for a Personal Touch

By Kristina James | 09/05/2017 | 0 Comments
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One of the oldest adages among anglers is to fish where the fish are. But fishermen need to be ready to react when fish take to different waters. Education marketers are experiencing a major shift in how they target and reach educators. The wall that divided work life from home life has eroded, and with […]

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