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We Are Teachers Studio is a finalist for two Shorty Impact Awards for our client work! Our program with NFPA (National Fire Protection Association) is a finalist in the youth and family category, and our work with Mastercard Girls4Tech is a finalist in the education category. “The Shorty Impact Awards is an international awards program […]
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Threads, Meta’s latest social media platform, launched July 6, 2023, as a text-based social network. One hundred million users joined in the first week, making it the most rapidly downloaded app ever. We’ve now hit the one-month mark. Is Threads still thriving? Are teachers using Threads? Are brands? 1. It’s true, Threads has lost 80% […]
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1. WeAreTeachers.com saw a record-breaking 61M page views in 2022. WeAreTeachers.com is a powerhouse media brand that 61M teachers visited last year. By partnering with us on your education campaigns, we’ll make sure teachers think of you. We’ll help you reach teachers who specialize in elementary, secondary, music, art, science, and language arts, along with […]
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Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals. Which channels are they on? It’s important for brands and marketers to make social media a part of their multi-channel strategy to be visible and interact with teachers in the places where they spend the most time. […]
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Here’s what isn’t changing. Educators are avid users of digital channels. Using email at work and home, browsing for resources and shopping, connecting on social channels for peer advice and support makes digital marketing to educators an effective strategy. What does change are the latest tips and techniques education marketers can use to attract, persuade, […]
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WeAreTeachers, the #1 media brand for educators, is the winner in the Education category for the 15th Annual Shorty Awards. Faced with steep competition from many well-known brands in the education space such as Microsoft and Crayola, the team at WeAreTeachers is thrilled to be recognized for their strong work in this important field. Founded […]
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Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where they are and where they spend time, rather than expecting them to come to you. It takes multiple touches-10 or more-to create brand trust and conversion with educators. Yes, that many touches, […]
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“Influencer marketing” continues to be a top strategy – especially in the consumer world. But when you think about it, it’s been happening informally in education for decades. There may be no other vertical market where word-of-mouth recommendations matter more. But what does “influencer marketing’ really mean in today’s environment and how can your company […]
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Content marketing is a mature and irreplaceable part of the marketing mix. Marketers appreciate its effectiveness for establishing thought leadership, promoting brand awareness, and keeping products top of the customers’ mind. Marketers needing to keep the pipeline filled with quality content are always looking for new sources, and user-generated content can be an option. User-generated […]
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Over 542,000 followers agree The WeAreTeachers Instagram channel was recently recognized as a gold winner in the category of social media marketing and Instagram in the 2022 dotCOMM awards! The dotCOMM awards is an international competition honoring excellence in web creativity and digital communication. Highly-regarded judges from the Association of Marketing and Communications Professionals evaluate […]
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Reaching educators and engaging them are both an art and a science and, generally, we lean into what worked in the past. 2020 required us all to pivot plans and rethink strategies for communicating with educators. As teachers and the greater education community figured out how to teach and learn in new ways, there were […]
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Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. […]
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Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with […]
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Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can […]
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We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of […]
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Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to target and reach customers. […]
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You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most […]
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The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter […]
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Social media advertising provides marketers with great audience targeting choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need to have active promotions running on both, and considering Facebook owns […]
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Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.” You’re right! Seriously though, you need to be doing it. I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels. It […]
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No brainer…social needs to be incorporated into marketing efforts. You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]
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Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks. It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]
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How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]
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Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers? We do! On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]
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Real world of MDR – Facebook® Data Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be able to target one of our most used selects […]
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market. They provided useful insights that were extracted from our in-depth Teachers as Consumers report. Following, you’ll find some of the questions that were […]
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Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. Sounds like a conversation you should be part of, right? It’s kind of like joining a conversation at a party; you want to be a natural and welcome participant, not a walking […]
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At its annual conference this May, Engage for Good will announce the winners of the 2018 Halo Awards, which honor North America’s best corporate citizenship and cause initiatives. From animal rights to health to the environment, this year’s finalist campaigns span a range of worthy causes that support schools, teachers, and students. Standout initiatives by PepsiCo and Samsung, valued […]
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Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology. So, what are teachers doing online? More than the general population, teachers use social media for both […]
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]
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