Get Social
Why do smaller campaign sizes perform better? We find that campaigns of 50,000 emails or fewer see a dramatic improvement in delivery and open rates. Why? Sending large numbers of the same exact email to the same domain is a clear indicator that the emails are promotional. Being identified as promotional increases the likelihood […]
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Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to […]
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MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards! The MarCom award is an international competition for marketing and communication professionals. Since its inception in 2004, MarCom has evolved into […]
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For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, […]
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Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards! The MarCom award is an international competition for marketing and communication professionals. Since its inception in 2004, MarCom has evolved into one of the […]
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In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips on how to make the most of your […]
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Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood […]
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Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social […]
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In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals. I know, you’ve […]
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