Recent Posts

Digital Trends in Education Marketing Q&A’s!

By Marta Oddone | 02/21/2018 | 0 Comments
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Thank you to all who attended the Digital Marketing Trends Webinar!  The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  The final report will be available soon! Did you miss the […]

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The EdScoops

By Jodi Murphy | 02/16/2018 | 0 Comments
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Off into retirement she goes! The irreplaceable and tireless Anne Wujcik is now officially retired. For us as a company, it’s impossible to measure her impact or thank her adequately for her wisdom and passion over the years. We are, and will continue to be, inspired by her commitment to education and we will strive […]

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Federal Education Funding Progress – One Small Step at a Time

By Anne Wujcik | 02/16/2018 | 0 Comments
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It seems only fitting that in my last official pre-retirement column, there’s some education funding news to share. On Feb 12, the president released his budget request for FY 2019. Last week, following a few hours of government shut down in the wee hours of Feb 9, Congress extended the current Continuing Resolution that is […]

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Rising Above the Noise in the Education Space

By Kristina James | 02/15/2018 | 0 Comments
Rising Above the Noise in the Education Space

Educators are like everyone else: every day they are getting deluged with emails—from The Gap, from Scholastic, from their cousin—and marketing campaigns relying on email alone are having trouble rising above the background noise. Educators are also similar to other consumers in their increasing use of digital and social media as an alternative to email. […]

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2018 Halo Award Finalist!

By Jodi Murphy | 02/14/2018 | 0 Comments
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We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community […]

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Prospecting for Educators? We Made You a Map

By Jodi Murphy | 02/13/2018 | 0 Comments
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Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are […]

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Your Brand in the World Wide West

By Kristina James | 02/08/2018 | 0 Comments

You’ve established your brand in the marketplace. Everyone knows who you are, what you offer, and what you stand for, so you can focus on product sales and short-term revenue gains, right? Sorry, but like so many other aspects of marketing, brand is shifting under your feet. In budget crunch times, it would be nice […]

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Digital Trends: What Do the Numbers Tell Us?

By Guest Contributor | 02/07/2018 | 0 Comments
Digital Advertising

By David Clemen – Digital Products Director, MDR I hosted a webinar that highlighted the findings of MDR’s soon to be released Digital Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media.  We gathered insights from almost 400,000,000 deployed email across […]

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Open Education Resources Going Mainstream

By Anne Wujcik | 02/02/2018 | 2 Comments
MDR-Open-Educational-Resources

Open education resources (OER) are finally moving into the mainstream. At postsecondary institutions, OER has begun to expand beyond the small group of dedicated early adopters. Driven in part by pressure to address the high cost of college textbooks, the list of colleges that launched open learning initiatives boomed in 2017. In K-12, OER is rapidly […]

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The EdScoops

By Kristina James | 02/01/2018 | 0 Comments
MDR Vicki Bigham Big News

Greetings education friends!  While, I know you are completely missing Vicki (who wouldn’t miss that sparkling personality?), but “Snoops for Scoops” must carry on as we know you all love to know the happenings in the education industry.  Here’s a brief scoop of what’s new this week… New Roles James Collins is joining FableVision Studios as […]

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5 Consumer Habits of Teachers That May Surprise You

By Marta Oddone | 01/31/2018 | 0 Comments
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Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the […]

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Helping Schools Reap a Higher ROI on Mobile Learning

By Guest Contributor | 01/30/2018 | 0 Comments
MDR-Mobile-Learning

By Brian Sharp, CEO of SmartEdTech Hoping to give every child access to unlimited learning opportunities, K-12 schools are spending billions of dollars on Chromebooks, tablets, and other digital devices each year. But, there are a number of key challenges that stand in the way of achieving a mobile learning return on this investment. Hart […]

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3 Lessons Education Marketers Can Learn from ‘Bill Nye the Science Guy’

By Jodi Murphy | 01/25/2018 | 0 Comments
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Bill! Bill! Bill! Bill! If you grew up in the ’90s, you know what comes after that chant: a half-hour of zany experiments, world-renowned guests, and, most of all, real science. Like no science show before or since, “Bill Nye the Science Guy” inspired a generation of scientists, engineers, and conservationists. Its mission was to […]

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Nation’s Schools Earn a “C” from Education Week Quality Counts

By Anne Wujcik | 01/19/2018 | 1 Comment
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Education Week released the 22nd edition of Quality Counts this week. This year, Quality Counts will be issued in three installments, allowing a more in-depth approach to the data underpinning the report. This first installment presents the annual “report card” that Education Week delivers to grade the nation’s and the states’ education progress. I doubt […]

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Vicki’s Final Scoops

By Vicki Bigham | 01/19/2018 | 1 Comment
MDR Vicki-Smith-Bigham-Retirement

Happy Friday, friends! As usual, I have the week’s scoops for you, as well as a personal message of gratitude as I slide all the way into retirement and bring you my final column. Never fear—the scoops will continue—because keeping this community connected is important to MDR and all of us. But right now, check […]

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Integrated Campaigns: Getting Everything Right

By Jodi Murphy | 01/17/2018 | 0 Comments
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  […]

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No Farewells, Just Rock that Retirement – She Snoops for Scoops!

By Jodi Murphy | 01/17/2018 | 0 Comments
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It’s Official! More than 26 years ago, a young, smart and passionate professional offered to help a friend. She was a former teacher, a school administrator, a director of technology and curriculum serving children with learning disabilities at Briarwood School and a consummate connector. She wanted the best for education and kids. And, she believed […]

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Vicki’s Scoops for January 12

By Vicki Bigham | 01/12/2018 | 0 Comments
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Whew! It has been one cold week in the United States. I could not believe the East Coast had temps colder than Mars! I hope everyone is thawing out and staying warm. As usual, I have the week’s scoops for you. Check out the news from this week…. Ch-ch-ch-changes…. Dr. Warren Simmons has a new […]

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Vicki’s Scoops for January 5

By Vicki Bigham | 01/05/2018 | 0 Comments
MDR Vicki Scoops New Year

Happy new year, friends! I hope yours was a blessed and restful holiday season. It was very special here, and now off we go into a new year. I know you enter 2018 with new hopes and energies for your work in the industry. There are challenges ahead, but I know they are none that […]

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Progress on State Accountability Plans; Capacity Challenges

By Anne Wujcik | 01/05/2018 | 0 Comments
Progress on Education State Accountability Plans

The Department of Education has provided initial feedback to almost all the states that submitted their ESSA accountability plans in fall 2017. States have been asked to clarify elements of their plans or fix problems. How many states will actually make changes remain to be seen, as does the capacity and intent of the Department […]

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5 Ways to Fill the STEM Pipeline

By Guest Contributor | 01/02/2018 | 0 Comments
MDR 5 Ways to Fill STEM Pipeline

Vernon Johnson, President and CEO, Accelerate Learning The demand for workers in science, technology, engineering, and mathematics (STEM) continues to outpace the supply of trained workers in the United States. Yet, of the 50 million students in public elementary and secondary schools, the vast majority will not major in a STEM field or graduate with […]

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Vicki’s Scoops for December 29

By Vicki Bigham | 12/29/2017 | 0 Comments
MDR Education Vicki Scoops

Are we really saying good-bye to 2017, friends? It is so hard for me to believe. They say each year goes by more quickly, and I know that to be true. Take a minute now before we ring in the new year to check out one final (but good!) scoop for this year. News from […]

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Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | 0 Comments
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a […]

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The Turquoise Wedge – Future Ready Library Framework

By Guest Contributor | 12/27/2017 | 2 Comments
MDR The Turquoise Wedge

Britten Follett. Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Confession: As a kid, I read Trivial Pursuit question cards for fun. Based on that little confession, it’s probably not a huge surprise to anyone reading this that my great-great grandfather started a book business 150 years ago. Reading is in my […]

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Vicki’s Scoops for December 22

By Vicki Bigham | 12/22/2017 | 0 Comments
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Just days before Christmas, and all through the house….life is ever-so-busy busy but wonderful. I hope you are winding down in advance of the holiday weekend but don’t miss your scoops on the way out! Ch-ch-ch-changes….. Shawn Lepper has joined AWE Learning as National Director of Sales. Shawn was previously Global Director of Business Development […]

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Where Machine Learning Goes Wrong (And Right) for Education

By Guest Contributor | 12/19/2017 | 0 Comments
MDR Machine Learning in Education

Vibhu Mittal, CEO, Edmodo The rise of inappropriate children’s videos on YouTube has put Machine Learning at the center of the conversation for Ed Tech. Machine Learning is clearly a powerful tool that can enrich lives and save time, but YouTube’s example has shown how educational services need to be careful when using it. Machine […]

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Slow FY18 Budget Progress, Reauthorization of the Higher Education Act Starts in Earnest

By Anne Wujcik | 12/15/2017 | 0 Comments
MDR Higher Education Act

Congress continues to work on several pieces of legislation that need to be in place before it moves on to finalize the FY 2018 federal budget, which is now three months overdue. Meanwhile it looks like another Continuing Resolution will be passed to take us into the new year. There’s no real impact on the […]

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Vicki’s Scoops for December 15

By Vicki Bigham | 12/15/2017 | 0 Comments
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Happy holidays, happy holidays….joy everywhere, it seems. What a wonderful season of love and gratitude. Rejoice and celebrate – the reasons are endless! And, to spread a little joy of my own, I have just a couple of scoops for you. Read on…. Woot! Woot! A promotion…. Michael T. Fay, MBA has been promoted to […]

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MDR Honored with Awards – Hot off the Press!

By Jodi Murphy | 12/15/2017 | 0 Comments
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MDR Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with PepsiCo and also Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into […]

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4 Strategies for Connecting With Schools on Social Media

By Bernadette Grey | 12/14/2017 | 0 Comments
MDR 4 Strategies for Connecting with Schools

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, […]

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