Recent Posts

Educators are Engaged Day and Night, All Year Round

By Jodi Murphy | 06/14/2019 | 0 Comments
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The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By Jodi Murphy | 06/13/2019 | 0 Comments
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Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]

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Teachers as Influencers in Schools and Communities

By Marta Oddone | 06/12/2019 | 0 Comments
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There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]

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Educator Hot Topics!

By Jodi Murphy | 06/07/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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How to Use Social Media for More Mindful Connections

By Marta Oddone | 06/06/2019 | 0 Comments

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or […]

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Testing: A Small Window Measuring the Size and Depth of the Room

By Guest Contributor | 06/04/2019 | 0 Comments
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By Dr. David Weiss, Co-founder and Chairman of Assessment Systems Corp For many of us in and around the academic orbit, test scores have been the ne plus ultra, the sine qua non of academic proof points. If you’re not up on your Latin, for many, test scores have been the unimpeachable evidence of successes and […]

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ISTE Conference & Expo 2019: What You Need to Know

By Jodi Murphy | 05/28/2019 | 0 Comments
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Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education (ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, all geared to educators committed […]

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Educator Hot Topics!

By Jodi Murphy | 05/24/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Modern Classrooms: Gadgets, Gizmos, and Coding

By Guest Contributor | 05/21/2019 | 0 Comments
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By Lindsay Walker – Co-Founder of Launch Code After School Over the past few years, there has been a dramatic increase in the education industry in coding and STEM education. With the explosion in the popularity of these topics comes a landslide of educational toys, games, robots, websites, and apps. The question that educators and […]

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The Education Scoops for May 17

By Jodi Murphy | 05/17/2019 | 0 Comments
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KUDOS The Drug Enforcement Administration, DEA Educational Foundation, and Discovery Education Announce Winners for 2019 ‘Operation Prevention’ Video Challenge Tennessee Teens Named Winners of People’s Choice Award and Nationwide PSA Video Challenge to Educate Youth on the Dangers of Opioid Misuse The United States Drug Enforcement Administration (DEA), the DEA Educational Foundation, and Discovery Education, […]

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Getting More Bang for your Content Marketing Buck

By Marta Oddone | 05/16/2019 | 0 Comments
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It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your […]

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MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By Marta Oddone | 05/14/2019 | 0 Comments

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy […]

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Educator Hot Topics!

By Jodi Murphy | 05/10/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Social Emotional Learning in K-12 Schools: Webinar Q&As

By Marta Oddone | 05/09/2019 | 0 Comments
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Social Emotional Learning (SEL) has cropped up both in recent news and within the education space as schools and educators figure out how to integrate SEL into regular classroom instruction. MDR recently hosted a webinar in partnership with Committee for Children and McGraw-Hill that examined how well-prepared teachers feel regarding implementing SEL curriculum, what barriers […]

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The Education Scoops for May 3

By Jodi Murphy | 05/03/2019 | 0 Comments
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KUDOS Carolina Biological Supply Company’s Science Curriculum Wins National BESSIE and EdTech Cool Tool Awards Top education professional publications chose Building Blocks of Science™ 3D grades K-5 materials for prestigious school technology product honors School science supplier Carolina Biological announced that its new science curriculum won a 2019 BESSIE Award and was named a Finalist […]

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Bridging Research and Practice in Social and Emotional Learning

By Guest Contributor | 05/02/2019 | 0 Comments

By Dr. Anne Snyder, Sr. Learning Scientist, McGraw-Hill Education Attention to social and emotional learning – among researchers, district leaders, classroom teachers, and content providers – has perhaps never been greater. With the recent release of large research projects, such as the National Commission on Social, Emotional, and Academic Development’s A Nation At Hope, as […]

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Educator Hot Topics!

By Jodi Murphy | 04/26/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Building the STEM Workforce Today’s Talent Pool Can’t Provide

By Marta Oddone | 04/25/2019 | 0 Comments
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Thank you to Under30CEO for referencing us in this great article. Today’s tight labor market is flipping the script on recruiting. Rather than job seekers trying to impress employers, the opposite is happening. Apprenticeship opportunities, in which employees are paid to be trained rather than incur student debt, have grown by 42 percent since 2013. And […]

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More Reasons to Add Digital Advertising to Your Marketing Toolkit

By Sean McCloud | 04/23/2019 | 0 Comments

The 24-Hour Digital Campaign Engagement Cycle Teachers like to surf at lunchtime—surf the Internet that is. A majority like to open their email around noon, so, a good time to catch them is while they are eating. That’s food for thought as you put together your campaign menu. In looking at our engagement data from […]

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The Education Scoops for April 19

By Jodi Murphy | 04/19/2019 | 0 Comments

KUDOS Each year during the Annual Conference, CoSN honors distinguished school technology leaders, experts and districts for their school technology accomplishments and dedication to advancing innovative learning settings. Let’s give a big congrats to these individuals who were honored! District Team Leadership Award: Hampton Township School District Team (PA) Community Leadership Award for Digital Equity: […]

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Are Teachers in Love with Insta? Here’s What We Learned from Our Survey.

By Marta Oddone | 04/16/2019 | 2 Comments
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We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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How Gen-Zers Are Revolutionizing Corporate Branding

By Marta Oddone | 04/12/2019 | 0 Comments
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Thank you to Forbes for referencing us in this great article. While the oldest Gen-Zers only recently graduated from college, they already wield an impressive $44 billion in purchasing power. When you consider the influence they have on their parents’ spending, research puts that figure at closer to $200 billion. Clearly, both new and established consumer […]

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Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns

By Sean McCloud | 04/11/2019 | 0 Comments
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Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to target and reach customers. […]

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By Jodi Murphy | 04/09/2019 | 0 Comments
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I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages […]

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The Impact of Libraries on the School Community

By Jodi Murphy | 04/08/2019 | 0 Comments
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This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” […]

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The Education Scoops for April 5

By Jodi Murphy | 04/05/2019 | 0 Comments
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Wow..busy time of year!  So many things to celebrate this time around…from anniversaries, the EdTech Digest Awards (tons familiar names on the finalist and winners list!) and other innovative products and services being released.  There are many wonderful things you all do for teachers, students, administrators and entire districts, so with that I say a […]

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