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K-12 Edtech Dominates Education Market Activity: Q3 K-12 Market Highlights

By Guest Contributor | 09/23/2022 | Comments Off on K-12 Edtech Dominates Education Market Activity: Q3 K-12 Market Highlights
group of business people

By Guest Contributor Lisa Wolfe While the investment bank, Berkery Noyes, reported a slight drop in investment and acquisition activity in the K-12 market in the first half of 2022,* there was a lot happening in the third quarter of the year with numerous acquisitions, rounds of funding and personnel changes being reported. And the […]

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New School District Job Titles: Technology

By MDR Marketing Team | 09/23/2022 | Comments Off on New School District Job Titles: Technology
group of business people

In last month’s post, we introduced new “Facilities Management & School Safety” job titles and we also previously examined new “Health & Wellness” positions. Now let’s look at the important category of “Technology.” While K-12 schools have been making significant investments in technology for decades, the events of the past few years, including the unanticipated switch […]

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4 Reasons to Try Augmented Reality in Your Classroom

By Guest Contributor | 09/23/2022 | Comments Off on 4 Reasons to Try Augmented Reality in Your Classroom
students using augmented reality in classroom

By Guest Contributor Patrick Merchant, Senior Digital Strategist, McGraw Hill School Much like voice recognition technology and even artificial intelligence, Augmented reality (AR) is increasingly making its way into PreK-12 classrooms. With the potential to make way for learning experiences that we couldn’t have even dreamed of a decade ago, the implications of this new […]

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Public School Enrollment Declines for the First Time in a Decade

By MDR Marketing Team | 09/23/2022 | Comments Off on Public School Enrollment Declines for the First Time in a Decade
happy students running down hallway

Each year MDR examines data on public school enrollment and offers a snapshot of the state of the country’s schools. This year’s results show interesting changes, likely resulting from the unanticipated events of the past few years. U.S. public school enrollment remained relatively stable over the past decade with 91 percent of all school age […]

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New School District Job Titles: Facilities Management & School Safety

By MDR Marketing Team | 08/18/2022 | Comments Off on New School District Job Titles: Facilities Management & School Safety
group of school personnel

Our database of school personnel recently grew with the addition of 35 new job titles and 11 title changes at the district level, reflecting the current educational landscape. In last month’s blog post, we introduced new titles in the “Health & Wellness” category, representing an increased focus in schools on those important two areas. As […]

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Six Phases of the Digital Marketing Funnel

By MDR Marketing Team | 08/18/2022 | Comments Off on Six Phases of the Digital Marketing Funnel
Marketing Funnel

As the 2022-2023 school year begins, it is a great time to review the six phases of the digital marketing funnel to help you successfully reach the perfect education prospects and convert them into customers this school year. Discovery: At the top of the funnel this is where your targeted audience finds out about your […]

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Reframing Our Industry’s Relationship with “Personalized Learning”

By Guest Contributor | 08/18/2022 | Comments Off on Reframing Our Industry’s Relationship with “Personalized Learning”
Girl using laptop

By Guest Contributor Dylan Arena, VP, Learning Science, McGraw Hill School Personalized learning has long floated atop the fizzy pool of education buzzwords. Education researchers have been trying to personalize learning with “teaching machines” since Sidney Pressey introduced his “Automatic Teacher” in 1924. A century later, there are some ways in which it’s working remarkably […]

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WeAreTeachers’ “Jackhammer Parents” Article Goes Viral

By Meghan Mathis | 08/18/2022 | Comments Off on WeAreTeachers’ “Jackhammer Parents” Article Goes Viral
Jackhammers

How Your Brand Can Benefit From These Editorial Successes While many of us may have heard of the term “helicopter parents,” the moms and dads who always seem to hover around their children trying to fix every problem they may encounter, WeAreTeachers editor and former teacher, Kelly Treleaven hit a chord with teachers when she […]

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WeAreTeachers Instagram Channel Wins the Gold!

By Malia Bartek | 08/18/2022 | Comments Off on WeAreTeachers Instagram Channel Wins the Gold!
WeAreTeachers Award

Over 542,000 followers agree The WeAreTeachers Instagram channel was recently recognized as a gold winner in the category of social media marketing and Instagram in the 2022 dotCOMM awards! The dotCOMM awards is an international competition honoring excellence in web creativity and digital communication. Highly-regarded judges from the Association of Marketing and Communications Professionals evaluate […]

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New School District Job Titles: Health & Wellness

By MDR Marketing Team | 07/21/2022 | Comments Off on New School District Job Titles: Health & Wellness
District Personnel

Things change. And over the past few years it seems like things have been changing at an accelerated pace, especially in education. At MDR, we knew this likely had an impact on the organizational structure of school districts and new positions may have been added to reflect emerging needs. To ensure that you can target […]

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How Your Brand Can Reach Educators This Back-To-School Season

By Malia Bartek | 07/01/2022 | Comments Off on How Your Brand Can Reach Educators This Back-To-School Season
Classroom

Back-to-school season is almost upon us! From mid-July through September, teachers across the United States are preparing their classroom spaces, putting together lesson materials, and gathering supplies. This time of year presents a unique opportunity to reach educators as they are actively searching for classroom ideas, free resources, and innovative products. At MDR, we’re experts […]

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Personnel Moves, Investments, and Acquisitions

By Guest Contributor | 06/16/2022 | Comments Off on Personnel Moves, Investments, and Acquisitions
Handshake

By Guest Contributor Lisa Wolfe Q2 K-12 Market Highlights In the second quarter of 2022, the K-12 education market saw a lot of personnel moves, with people joining the industry, being promoted to new roles and moving to new positions at other education companies. As schools and the market continue to adjust to the changes […]

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“Live” Conferences are Back: Four Tips for Reintroducing Your Company

By MDR Marketing Team | 06/16/2022 | Comments Off on “Live” Conferences are Back: Four Tips for Reintroducing Your Company
Conference traffic

The past two years, there’s been a lot of talk about the return to “normal” or, at the very least, what’s come to be referred to as the “new normal.” Well, when it comes to education conferences, we may be there! However, with the majority of education conferences back to being “live” events, companies are […]

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Striving for Change in PreK-12 Education While Preserving the Art of Teaching

By Guest Contributor | 06/16/2022 | Comments Off on Striving for Change in PreK-12 Education While Preserving the Art of Teaching
teacher with young students

By Guest Contributor Dr. Shawn Smith, Chief Innovation Officer at McGraw Hill School As this school year draws to a close, I’ve been hearing from some teachers that this year was their hardest yet. The focus of the beginning of this year was, of course, on academic learning loss: We had to determine the severity […]

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Thank a “Green Ribbon School”

By MDR Marketing Team | 05/18/2022 | Comments Off on Thank a “Green Ribbon School”
Modern Classroom

You may have heard of the federal Blue Ribbon Schools award program recognizing schools for academic excellence and closing the achievement gap, but did you know about the U.S. Department of Education’s Green Ribbon Schools awards? The goal of this program is to inspire schools to strive for 21st-century excellence by highlighting promising school sustainability […]

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Six Tips for Effective Email Campaigns

By MDR Marketing Team | 05/18/2022 | Comments Off on Six Tips for Effective Email Campaigns
Email Marketing graphic

Email marketing campaigns are a terrific way to reach prospects and secure qualified leads. However, we know the educators you want to reach receive hundreds of emails every day – even more during prime times in the academic calendar like back to school and the spring buying cycle. How can you be sure that your […]

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The Future of Education: Technology for Efficiency and Connection

By Guest Contributor | 05/18/2022 | Comments Off on The Future of Education: Technology for Efficiency and Connection
Student and Teacher with Laptop

An Interview with Katie McClarty, Chief Academic Officer, McGraw Hill School Dr. Katie McClarty, an innovative industry leader with deep expertise in psychology, assessment, and instruction, recently joined the team at McGraw Hill School Group as Chief Academic Officer. Get to know Katie and her vision for the future of education in the interview below. […]

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Tips for Supporting Summer Learning Programs

By MDR Marketing Team | 04/21/2022 | Comments Off on Tips for Supporting Summer Learning Programs
Backpacks in summer field

As schools continue to work to mitigate the learning loss resulting from the disruption of the COVID-19 pandemic, many are offering summer learning programs that combine academics and enrichment. And because of the billions of dollars in ARP ESSER funds that have been distributed to states and districts, they have the resources to invest in […]

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Five Key Education Marketing Trends for 2022

By Guest Contributor | 04/21/2022 | Comments Off on Five Key Education Marketing Trends for 2022
Marketing Team

By Guest Contributor Saul Hafenbredl What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead in a rapidly changing business environment? CB&A’s annual Education Marketing Trends Report provides key insights that help companies succeed in selling to schools—and during a recent Expert Series webinar, the […]

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Motivation: The Key to Engagement in Online Learning

By Guest Contributor | 04/21/2022 | Comments Off on Motivation: The Key to Engagement in Online Learning
Young Student in online class

By Guest Contributor Steve Tardrew, VP of Assessment and Research, McGraw Hill School For the past two years, online technologies have allowed students to engage in learning tasks from home, often asynchronously and without direct teacher oversight. And although schools have predominantly reopened and returned to in-person instruction, online learning is likely to continue to […]

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Let’s Thank Teachers for All They Do

By MDR Marketing Team | 04/21/2022 | Comments Off on Let’s Thank Teachers for All They Do
Teacher Appreciation 2022

Teacher Appreciation Week 2022 is May 1-7 It’s been a rough couple of years for all of us, especially our country’s teachers. They’ve had to learn how to teach remotely, help their students overcome unprecedented learning loss and support them as they face mental health challenges brought on by the isolation and uncertainty of the […]

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Mapping the Education Customer Journey With Buyer Personas

By MDR Marketing Team | 03/23/2022 | Comments Off on Mapping the Education Customer Journey With Buyer Personas
Woman making online purchase

It’s hard to sell something if you don’t understand who you are trying to sell it to. Yet, marketers face the challenge of clearly defining who their target buyer really is, particularly in education. In many K-12 environments, decisions are made at the school district or even school board level, but often teachers, parents, and […]

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An Interesting Beginning to 2022: K-12 Market Highlights

By Guest Contributor | 03/21/2022 | Comments Off on An Interesting Beginning to 2022: K-12 Market Highlights
Business people smiling over good news

By Guest Contributor Lisa Wolfe The education market seems to have quieted down a little bit in the beginning of 2022, but there are still lots of mergers and acquisitions, funding rounds closed and big personnel changes to report, including two of the industry’s biggest companies entertaining (or not?) takeover bids. Here are the highlights: […]

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Data Literacy for Educators

By Guest Contributor | 03/21/2022 | Comments Off on Data Literacy for Educators
Teacher with tablet

By Guest Contributors Derek Fay, Josine Verhagen, Angelica Gonzalez, and Yuning Xu, Data Scientists at McGraw Hill   A User Guide While data plays a critical role in the modern education system, data literacy is not a common component of teacher education programs. This can leave educators unprepared to evaluate data quality or know what […]

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Tips for Helping Schools Spend Year End “Use It or Lose It” Funds

By MDR Marketing Team | 02/17/2022 | Comments Off on Tips for Helping Schools Spend Year End “Use It or Lose It” Funds
Spending Decisions

It may only be February, but the end of the 2021-2022 school year is as little as three or four months away. And with the end of the school year comes the scramble by districts, schools, and even individual teachers to spend down their budgets. Whether this “use it or lose it” scenario includes millions […]

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How has the Pandemic Impacted Schools’ Purchasing Priorities?

By Guest Contributor | 02/17/2022 | Comments Off on How has the Pandemic Impacted Schools’ Purchasing Priorities?
Office staff working at computers

By Guest Contributor Lisa Wolfe When in college preparing for their careers, most of today’s school leaders likely didn’t think that they would need to know about planning for in-classroom learning during a pandemic or purchasing high quality air filtration systems. In addition to having to become armchair epidemiologists, they have also faced new challenges […]

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Students Deserve an Answer When They Ask, “When Will I Ever Use This?” In Math Class

By Guest Contributor | 02/17/2022 | Comments Off on Students Deserve an Answer When They Ask, “When Will I Ever Use This?” In Math Class
Young Girl in Math Class

By Guest Contributor  Margaret A. Bowman, Ph.D., Academic Designer at McGraw Hill Here’s How Technology Can Help Every math teacher has likely heard it before: “When am I ever going to use this?” While some students quickly pick up anything mathematical, others mumble through class about how they don’t like math, they aren’t good at […]

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How States Plan to Use Federal Pandemic Relief Funds, Part 4

By MDR Marketing Team | 01/20/2022 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 4
Planning Meeting

The U.S. Department of Education has approved the final state and territory plans for using their American Rescue Plan (ARP) Elementary and Secondary Emergency Relief (ESSER) funds to support the safe and sustained return to in-person learning for U.S. K-12 students. Other states and territories had their ARP ESSER plans approved in 2021. All 52 […]

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Navigating the Disrupted 2022 School Calendar

By Guest Contributor | 01/20/2022 | Comments Off on Navigating the Disrupted 2022 School Calendar
Teachers walking down hallway

By Guest Contributor Lisa Wolfe In the words of the poet Robert Burns, “The best laid plans of mice and men often go awry.”  Headlines from the first few weeks of 2022 show that nothing could be truer of the return to school following the holidays. Thousands of K-12 schools have experienced a disruption to […]

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Start the Year with a Focus on Empathy in the Classroom

By Guest Contributor | 01/20/2022 | Comments Off on Start the Year with a Focus on Empathy in the Classroom
Heart in Hands. Empathy in the Classroom

By Guest Contributor Amanda Schaffer, Online Professional Learning Product Manager, McGraw Hill School Understanding and responding to other people’s feelings, actions, and words is difficult. It’s perpetually a challenge for many adults, and, of course, can be very hard for young people, who are still developing the skills necessary to comprehend experiences or viewpoints outside […]

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