Recent Posts

The Education Scoops for April 19

By Jodi Murphy | 04/19/2019 | 0 Comments

KUDOS Each year during the Annual Conference, CoSN honors distinguished school technology leaders, experts and districts for their school technology accomplishments and dedication to advancing innovative learning settings. Let’s give a big congrats to these individuals who were honored! District Team Leadership Award: Hampton Township School District Team (PA) Community Leadership Award for Digital Equity: […]

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Are Teachers in Love with Insta? Here’s What We Learned from Our Survey.

By Marta Oddone | 04/16/2019 | 0 Comments
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We already know teachers are embracing social media. We also learned that Instagram is the social network preferred by millennials and Gen Z. So, the next logical step was to ask what teachers think of Instagram. Recently, MDR surveyed teachers about their Instagram use, and more than 1,000 teachers shared their thoughts. The majority of […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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How Gen-Zers Are Revolutionizing Corporate Branding

By Marta Oddone | 04/12/2019 | 0 Comments
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Thank you to Forbes for referencing us in this great article. While the oldest Gen-Zers only recently graduated from college, they already wield an impressive $44 billion in purchasing power. When you consider the influence they have on their parents’ spending, research puts that figure at closer to $200 billion. Clearly, both new and established consumer […]

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Learn How Facebook Advertising Updates May (or May Not) Affect Your Education Marketing Campaigns

By Sean McCloud | 04/11/2019 | 0 Comments
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Facebook has made its way back into recent news headlines, this time regarding its ad targeting solutions. While there is no need to fret, we want to recognize that some of these changes may impact those in the education space, both Facebook users and advertisers who rely on the platform to target and reach customers. […]

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Three Ways Using Multi-Channel Marketing Will Improve Email Performance

By Jodi Murphy | 04/09/2019 | 0 Comments
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I love email. At its best, it is a non-invasive form of one-to-one communication that is direct, cost-effective, and easy to track. But, that ping-ping-ping of incoming emails can truly get on my nerves. Each morning, I’m stressed before I even look at my inbox, because I know there will be hundreds of new messages […]

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The Impact of Libraries on the School Community

By Jodi Murphy | 04/08/2019 | 0 Comments
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This year’s National Library Week theme was Libraries = Strong Communities. At MDR we are awed by the immense impact that libraries have in our communities and how their influence goes well beyond library doors. A Pew Research Center study from 2016 showed that more than 90% of Americans consider the library “very” or “somewhat” […]

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The Education Scoops for April 5

By Jodi Murphy | 04/05/2019 | 0 Comments
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Wow..busy time of year!  So many things to celebrate this time around…from anniversaries, the EdTech Digest Awards (tons familiar names on the finalist and winners list!) and other innovative products and services being released.  There are many wonderful things you all do for teachers, students, administrators and entire districts, so with that I say a […]

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What Education Marketers Can Learn From “Operation Varsity Blues”

By Guest Contributor | 04/03/2019 | 0 Comments
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By Lisa Wolfe, President, L. Wolfe Communications There are many lessons to be learned from the college admissions scandal–dubbed “Operation Varsity Blues” by federal agents. The simplest one might be for parents: “Don’t do that,” as WeAreTeachers Editorial Director, Hannah Hudson, recently discussed on Headline News. But there are also important lessons that education marketers and […]

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Our Experts Speak on National Records and Information Management Month

By Jodi Murphy | 04/02/2019 | 0 Comments
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April is National Records and Information Management month! We sat down with one of our data experts, Anne Goto, to weigh in. Days are getting longer, the birds are singing, and there’s a hint of warmth in the air – it’s almost spring! It’s the time of year that we want to throw open the […]

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Educator Hot Topics!

By Jodi Murphy | 03/29/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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#AllBooksforAllKids

By Guest Contributor | 03/26/2019 | 0 Comments
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions As a child, I read every single Ramona Quimby, Baby-Sitters Club and Sweet Valley High book ever written. Yes, I was a child of the 80s. When I think back on the extensive list of books on my home library shelf, […]

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Pinterest Advertising: Target Educators Where They Are

By Sean McCloud | 03/25/2019 | 0 Comments

You might be surprised to know that that there are 250 million users on Pinterest…AND millions are educators. Pinterest is a visual platform used for discovering new ideas and their advertising option is an excellent opportunity for education marketers to put their products and services in front of an engaged, qualified audience of educators. Most […]

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The Education Scoops for March 22

By Jodi Murphy | 03/22/2019 | 0 Comments
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This week marks the first week of spring and new growth is on it’s way. Growth comes with announcements of new products and service offerings for the education market. This round of the scoops has quite a bit of news in the area of new product and services launches, so I broke that out into […]

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What Worked: The Best of Content Marketing Report

By Marta Oddone | 03/20/2019 | 0 Comments
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If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top […]

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How to Support Teachers with SEL Initiatives in the Classroom

By Kristina James | 03/19/2019 | 0 Comments
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Ok, so we’ve all heard about SEL. But, do you know how it is “officially” defined? Social and emotional learning (SEL) is the process through which children and adults acquire and effectively apply the knowledge, attitudes, and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, […]

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Teacher Appreciation Week Is May 6-10: A+ Gifts for Your Favorite Educator

By Jodi Murphy | 03/18/2019 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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For Millennials and Gen Z, pictures are worth a thousand words.

By Marta Oddone | 03/18/2019 | 0 Comments
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The cool kids are on Instagram. You need to be there, too. I was scrolling through posts on Instagram for a lifestyle brand I follow recently, and the comment thread stopped me in my tracks. The call to action was a request to sign up for an email newsletter. “Sign up for email?” one commenter […]

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Educator Hot Topics!

By Jodi Murphy | 03/14/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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The School Purchasing Cycle Webinar: Your Questions Answered

By Marta Oddone | 03/12/2019 | 0 Comments
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Recently, we held a webinar on Decoding the School Purchasing Cycle. During this webinar we shared ideas about how to tailor your message for where your educator audience is during the in the buying cycle, and what channels work best during different times of the school year. Our presenters and experts received many questions from […]

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Empowering English Learners with Inclusivity, Research-Driven Instruction, and Technology

By Guest Contributor | 03/11/2019 | 0 Comments
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By Ed Lamprich – Vice President, English Language Learner Strategy, McGraw-Hill Education A diverse and growing group of students, English learners continue to have a strong influence on the ever-changing K-12 landscape. Their unique needs and assets often sit at the heart of many districts’ equity plans, offering opportunities for administrators to rethink strategies for […]

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The Education Scoops for March 8

By Jodi Murphy | 03/08/2019 | 0 Comments
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Today is National Proofreading Day! We all have made spelling errors, grammar boo boos and typos when we write (I sure do!), so today is the day where we should take a little extra time to proofread our work, and also show appreciation to those who proof our work. Do you use an online tool […]

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MDR Releases Final State of the Market Report for the 2018 Series Entitled Social and Emotional Learning in Schools

By Kristina James | 03/06/2019 | 0 Comments
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If you are talking or thinking about the topic of Social and Emotional Learning (SEL) and how it relates to students, read this preview of our latest educator research study. SEL is a growing movement in K-12 education, even though some organizations, like Committee for Children, have been thinking about it for 40 or more […]

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

By Marta Oddone | 03/05/2019 | 0 Comments
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Thank you to Marketo for sharing our guest contributed article by Linda Ingersoll, Chief Engagement Officer at MDR. The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and […]

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Content Marketing to Educators

By Marta Oddone | 03/04/2019 | 0 Comments
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What is Content Marketing? Who you are and what you offer the world as a brand or organization is expressed through your content: ads that capture interest, emails that relate your value to your customers’ needs, blog posts that show you get what your audience cares about, and so on. Content marketing is the art […]

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Educator Hot Topics!

By Jodi Murphy | 03/01/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Top 10 Ways to Crush Your Next Education Marketing Conference

By Kristina James | 02/27/2019 | 0 Comments
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next…city, after city, after city. But, hey it’s great marketing ROI, right? Good for your T&E budget to see a lot of people […]

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The Explosion of Video in the Classroom

By Guest Contributor | 02/27/2019 | 0 Comments
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How Publishers are Making Videos “Teacher-Ready” By Gina Faulk – General Manager, EdGate Correlation Services What adult is not amazed (and sometimes exasperated) with the modern student’s prolific video watching? Students are downloading Netflix videos to their handhelds so they can fill time on the school bus. From their laptops they watch gamers stream that […]

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