Recent Posts
WeAreTeachers, the #1 media brand for educators, is the winner in the Education category for the 15th Annual Shorty Awards. Faced with steep competition from many well-known brands in the education space such as Microsoft and Crayola, the team at WeAreTeachers is thrilled to be recognized for their strong work in this important field. Founded […]
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One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships […]
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The first of their generation was born in 1997, the year that Google.com was registered as a domain name, IBM’s Deep Blue supercomputer made history for beating a reigning world chess champion, and everyone who was anyone had a Palm Pilot. Gen Zers are the fastest-growing group of educators in our schools today. These new […]
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Kids go to school to learn reading and math, but it is also important that they learn more about the world around them, including how to protect our environment and improve health and wellness in their communities. Since 2012, according to the U.S. Department of Education’s (USDOE) Green Ribbon Schools program, 712 schools, districts, and […]
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By Guest Contributor Lisa Wolfe Since its launch late last year, ChatGPT has been busy—passing medical exams, taking state bar exams, writing short stories—the list goes on and on. It has also been a writing assistant and idea generator for many in the business, consumer, and education worlds. The debate about its value versus danger, […]
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It’s hard to believe that only three years ago, we were in the first month of the COVID-19 pandemic, with schools striving to successfully implement remote learning and cope with growing uncertainty. Among the opportunities and challenges that came with the disruption of the pandemic was an unprecedented level of federal investment in K-12 schools. […]
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Remember the adage, “If you can read this, thank a teacher?” Well, as we all know, there are hundreds of things, including teaching us to read, that we should thank today’s teachers for. And during Teacher Appreciation Week we have the opportunity to amplify the thanks we should offer teachers every single day. Of course, […]
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Last month, we looked at the number of teachers who are considering leaving the profession and the reasons for the teacher shortage that is impacting parts of the United States. But it is futile to present a challenge without considering solutions so now let’s explore potential remedies to this situation – specifically how companies that work […]
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By Guest Contributor Lisa Wolfe 2023 began with some uncertain forecasts about continued investment in education and edtech companies. But, looking at the first quarter, the education market appears to be growing and thriving with numerous acquisitions, investments and new individuals in leadership roles. Here are some highlights: Who knows what the rest of the […]
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For many years, we’ve heard about shortages of qualified teachers and big numbers leaving the profession, particularly in some states and school districts. And like so many things, the disruption of the COVID-19 pandemic increased the frustrations for many teachers by magnifying the problems that have plagued them for years, including low wages, long hours, […]
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A movement that started in the United States more than 30 years ago, public charter schools serve more than 3.7 million students in about 7,700 schools around the country. According to the National Alliance for Public Charter Schools, they saw an increase of nearly 240,000 students since the beginning of the pandemic—a 7 percent increase—while […]
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WeAreTeachers was recognized as a Gold Winner in two categories during the 2023 MUSE Awards! The brand took home the gold in the categories of Education Website as well as Education Social Media. The MUSE Creative Awards is an international competition judged by a wide-ranging panel of individuals with experience in a variety of creative […]
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Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where they are and where they spend time, rather than expecting them to come to you. It takes multiple touches-10 or more-to create brand trust and conversion with educators. Yes, that many touches, […]
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“Influencer marketing” continues to be a top strategy – especially in the consumer world. But when you think about it, it’s been happening informally in education for decades. There may be no other vertical market where word-of-mouth recommendations matter more. But what does “influencer marketing’ really mean in today’s environment and how can your company […]
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It may seem hard to believe but it is (once again) the time of year when schools are faced with the “use it or lose it” challenge when it comes to spending the remainder of their 2022-2023 school budgets. And while lack of sufficient ongoing funding remains a problem for many districts around the country, […]
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1. WeAreTeachers reached over 34 million people in 2022. Join our established educator network as it continues to reach new heights! Work with us and find out how you can reach teachers who specialize in elementary, secondary, music, art, science, and language arts, along with principals and administrators. We reached 34 million people in 2022. […]
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Mitigating learning loss. Declining enrollments. Ensuring student social and emotional health. Managing increased parental involvement. Providing a safe learning environment. These concerns are just the top of the laundry list of challenges that education leaders face in 2023. Plus, they face the looming September 2024 deadline to allocate Elementary and Secondary School Emergency Relief Fund […]
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“Out with the old, in with the new” is a great attitude for starting the year! But it also applies to the data that you use for your successful marketing programs. An MDR report on the risks of dirty data revealed that cleaning up your database could boost your company’s revenue by up to 66 […]
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By Guest Contributor Lisa Wolfe You’ve probably read the headlines about ChatGPT both in mainstream and education media. From the January 12, 2023, New York Times: “Don’t Ban ChatGPT in Schools. Teach With It.” or Education Week on January 4, 2023: “New York City Blocks ChatGPT at Schools. Should Other Districts Follow?” Launched in November […]
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By Guest Contributor Lisa Wolfe The fourth quarter of 2022 was a little bit quieter for the education marketplace than earlier in the year, but there was still a lot of activity. ISTE and ASCD Merge One of the top pieces of news from this fall was the announcement that the International Society for Technology […]
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Content marketing is a mature and irreplaceable part of the marketing mix. Marketers appreciate its effectiveness for establishing thought leadership, promoting brand awareness, and keeping products top of the customers’ mind. Marketers needing to keep the pipeline filled with quality content are always looking for new sources, and user-generated content can be an option. User-generated […]
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U.S. education is in the midst of a resurgence of what has been dubbed the “Reading Wars.” For more than 40 years, there has been a conflict between proponents of explicit phonics instruction – structured literacy – and those who promote the whole-language approach. The heightened focus on this debate may have been ignited by […]
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One of the expectations for teachers in recent years has been to educate students on important topics that fall outside of their traditional curriculum content. Unfortunately, many educators say they don’t feel prepared to teach these topics. According to MDR’s report “Educator Perspectives on the State of the Teaching Profession, 2022,” teachers rated the following topics […]
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Our country has nearly 50 million K-12 students enrolled in public schools. However, a lot has changed since the days of the traditional little red schoolhouse with desks all in a row, where kids studied reading, writing and arithmetic. Today a significant number of students are attending specialty K-12 schools, such as charters and magnets. […]
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It’s no surprise that the disruption of COVID-19 school closings had an impact on student learning, but assessments are now showing that the learning loss may be graver than anyone anticipated. And recent results of the 2022 National Assessment of Educational Progress (NAEP)—dubbed the “Nation’s Report Card”—revealed that there has been no greater impact than […]
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By Guest Contributor Dr. Angelica Gonzalez, Sr. Data Scientist at McGraw Hill It’s no secret that STEM careers are in high demand, and will likely remain in high demand for some time. The road to a fruitful STEM-centric future is likely to include adversity — and for many learners, particularly underprivileged groups, the path to a rewarding career in […]
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As the year comes to a close, you are likely deep in the middle of marketing and sales planning for 2023 – plotting out your themes and campaigns as well as the conferences and events where you will meet with educators. We’ve all learned over the past few years that everything can change in a minute, […]
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In this series of blog posts, we are featuring the 36 new job titles we recently added to our database of school personnel. These titles reflect the ways that school districts are responding to our changing world with new positions that help them address today’s challenges and those they will face in the future. We’ve […]
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As the headlines are declaring, the U.S. is in the midst of a national teacher shortage. In fact, the National Center for Education Statistics’ (NCES) latest survey results on public school experiences with COVID-19 shows that, 53 percent of all public schools felt understaffed entering the 2022-2023 school year, and 69 percent reported too few […]
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The First “Superintendent in Residence” at McGraw Hill By Guest Contributor, McGraw Hill This interview was originally published here. Dr. Sylvia Diaz has recently joined McGraw Hill as the company’s first Superintendent in Residence. In this new role, Dr. Diaz will champion the voices of educators and district leaders, identifying and forming relationships with forward-thinking […]
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