Recent Posts
The end of 2018 is fast approaching and then on to 2019. There have been so many great announcements this year with all of you constantly striving to help improve all things relating to educators and the education industry. We here at MDR are very much appreciative of all the great things you do and […]
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By MDR team member, Sean McCloud – Product Manager We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice. However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open […]
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As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart […]
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Each morning on my run, I pass three Little Free Libraries. While I admit it might be an excuse to grab a breather every now and then, I sometimes stop to see if there’s anything in the little libraries on my […]
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Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks. It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]
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Holiday Chaos is full-force and I’m hoping you all are not stressed to the max…especially with year-end fast approaching. Oh yeah, that hectic rush to the finish line for those businesses whose fiscal year ends December 31. While some are crazed, our education audience is checked out, offline and relaxing. NOT! Completely false! This is […]
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What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]
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‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media. In fact, Cyber Monday 2018 recorded record sales. The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]
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With all of the applications and websites to supplement the curriculum out there for teachers to choose from, it can make an education marketers head spin. What platforms rise to the top in terms of use and popularity? Regardless of their specific purpose, content or feature-wise, the top education applications do share some similarities. The […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Last week, I had the privilege of attending EDspaces for the first time. Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting […]
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All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]
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This time around I’d like to give a shout out to the EDspaces conference this past week in Tampa, FL. If you aren’t familiar with Edspaces, it’s a conference around the conversation of the future of learning environments. It’s a yearly conference where education leaders (architects, distributors, Pre-K – 12, colleges, universities, independent manufacturer representatives, exhibitors, […]
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Teachers are short on time and it’s up to us, with the products and services we create, to give them back more time in their days. Companies in the education industry emerge and rise to the top because of their ability to give educators what they want – and traditionally that has included high quality […]
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That’s scary – and here are four reasons why! With Halloween just passing us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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If the kitchen is the heart of the home, schools can be the heart of a community. The age of the school building, the condition and currency of the materials used, the access to technology…parents and students draw conclusions about how society values them from their school environment, and lack of investment in public education […]
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Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]
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You know the devastation that Hurricane Michael had on the Florida panhandle this month. Here at MDR, we speak to schools every day, all day, and this impacted region of the U.S. has been top on our list. In this week’s scoops, I’ve included some comments we’ve been hearing from schools in the impacted areas. We […]
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GDPR…is that a four letter acronym that makes you cringe? The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S. California is already implementing their […]
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Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]
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What are the hot topics for educators? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]
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Does the classroom space and design have an importance to teachers and affect how students learn? Of course it does, and we heard direct from teachers on what they think. Discussions about school environments and how space affects the learning process are happening nationwide: at conventions, school board meetings, and in the classroom. Modern design […]
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How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]
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I’m so excited to say this time around that MDR is deserving of being included in the Kudos! Our WeAreTeachers team has been selected as a winner in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that […]
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We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco. The Folio Awards […]
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By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year! We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]
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By Cassondra-Corbin Thaddies, National Curriculum Specialist, McGraw-Hill Education When district leaders undertake a transition to introduce personalized learning in their schools, the technology adoption and integration phases often become all-consuming. It’s important to remember, however, that the ultimate goal of personalized learning is, not just to introduce technology in the classroom, but to construct a […]
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