Recent Posts

Webinar: Marketing to the School Buying Cycle

By Marta Oddone | 02/19/2019 | 0 Comments
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Musicians, tap dancers, photographers…they all know the importance of good timing. And, good timing is key to successful marketing. Syncing your marketing efforts to the beat of the audience’s purchasing journey is the smart way to avoid off notes, missed steps, and lost opportunities. In our upcoming webinar, Decoding the School Purchasing Cycle, we’ll be […]

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Why You Should Incorporate Instagram Ads Into Your Facebook Advertising Campaigns

By Guest Contributor | 02/18/2019 | 0 Comments
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By MDR team member, Sean McCloud – Digital Product Manager Social media advertising provides us marketers with great audience target choices and the ability to measure conversions. With Instagram steadily growing in popularity at 1 billion active users and Facebook’s user base reaching 2.2 billion, what does this mean for social advertisers and their campaign planning? Brands need […]

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Educator Hot Topics!

By Jodi Murphy | 02/15/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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7 Education Trends to Watch in 2019

By Kristina James | 02/13/2019 | 0 Comments
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Which education trends are capturing the collective imagination this year? Spoiler alert: It’s not just technology changing the classroom environment. Here are seven trends you’re likely to see more of in the year ahead. 1. Artificial Intelligence (AI) Experts estimate that the use of Artificial Intelligence (AI) will grow by 50% in the next few […]

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New to educator social media marketing? These 6 steps can help you get started

By Jodi Murphy | 02/12/2019 | 0 Comments
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Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It […]

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The Education Scoops for February 8

By Jodi Murphy | 02/08/2019 | 0 Comments
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Busy busy busy!  What a great start to 2019 and I’m looking forward to bringing you scoops, and more good stuff, in the months to come.  Thank you to those of you who provided feedback over the past two weeks.  I appreciate your support and I love reading your comments.  I’m combing through your emails […]

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The Who, What, When, Where, and How of School Supply Lists

By Marta Oddone | 02/05/2019 | 0 Comments
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For an education marketer, is there anything better than having your product requested by name? For some brands, it’s already happening on school supply lists. We recently surveyed PreK-12 teachers and principals on how they compile their supply lists for the $83 billion back-to-school buying season. Our findings may confirm assumptions, or surprise you, but […]

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MDR and Lysol Announced as Finalists in the 2019 Folio: Digital Awards

By Marta Oddone | 02/04/2019 | 0 Comments

  We are proud to announce that MDR, together with our client Lysol, was selected as a finalist in the Digital Activation category of the Folio: Digital Awards for the “My Healthy Classroom” initiative. The Folio: Digital Awards is the publishing industry’s most prestigious program for digital excellence in publishing will honor dozens of winners […]

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Educator Hot Topics!

By Jodi Murphy | 02/01/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Mark International Data Privacy Day 2019 by Taking Time to Reflect on Data Protection

By Kristina James | 01/31/2019 | 0 Comments

Your personal data is your identity––as unique to you as your fingerprints. However, many of us may not be aware of how our data is being used online. International Data Privacy Day, which took place this week on January 28, is an excellent time to put in place practices, both personally and professionally, to protect […]

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Churn, Churn, Churn: Thoughts on Change in Education

By Jodi Murphy | 01/29/2019 | 0 Comments
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There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

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The Education Scoops for January 25

By Jodi Murphy | 01/25/2019 | 0 Comments
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The scoops have been pouring in the past couple weeks, thank you all for sharing!  With the new year upon us, I’m thinking it’s a good time to solicit Scoops feedback.  Many of you have been loyal readers over the years and so I thank you for your continued clicks. But, is there anything else […]

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An Inside Look at School Supply Lists

By Marta Oddone | 01/23/2019 | 0 Comments

This may sound crazy, but, with the holidays and winter break in the rear-view mirror, brand and retail marketers are now turning their attention to back-to-school. Yes, it’s true, even in January, teachers are thinking about what to include on next fall’s school supply and wish lists, and this is when marketers should be thinking […]

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4 Ways to Help Tomorrow’s Leaders Develop the Right STEM Skills

By Kristina James | 01/22/2019 | 0 Comments
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Thank you to Manufacturing.net for publishing my guest article on the importance of developing the right STEM skills. Students today are twice as likely as their parents to enter a science, technology, engineering, or mathematics industry, which is good news to the organizations creating more jobs in these fields each year. The problem, though, is […]

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Educator Hot Topics!

By Jodi Murphy | 01/18/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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We asked teachers about their social media use. Some of their answers surprised us.

By Jodi Murphy | 01/17/2019 | 0 Comments
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It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the  2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in this webinar. We recently dug a little deeper on the topic […]

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The Education Scoops for January 11

By Jodi Murphy | 01/11/2019 | 0 Comments
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It’s a new year, which means new scoops for you! I love this time of year because it means a clean slate with exciting news and announcements to share. It’s fun to imagine what 2019 will bring for the education industry and for all of us. I look forward to sharing the hottest news that develops […]

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2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | 0 Comments

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]

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Educator Hot Topics!

By Jodi Murphy | 01/04/2019 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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3 Things You Need to Know About Gen Z in 2019

By Marta Oddone | 01/03/2019 | 0 Comments

Thank you to Inc.com for referencing us in this great article. Reaching out to Gen Z requires an authenticity few brands possess. So here’s your opportunity If you thought Millennials cared about social causes, wait until you meet Gen Z. Even though its oldest members can barely buy liquor legally, Gen Z, born 1995-2015, is defined by passion and […]

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2018 Top Content for Teachers

By Kristina James | 12/28/2018 | 0 Comments
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I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]

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Educator Hot Topics!

By Jodi Murphy | 12/20/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Schools from the Inside Out: Insights from the State of the K-12 Market Reports

By Jodi Murphy | 12/18/2018 | 0 Comments
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Did you know? Education is big business! Surprise surprise. According to the National Council for Education Statistics (NCES), when all types of educational institutions are combined, total spending reaches $1.25 trillion dollars, or 7% of the nation’s gross domestic product (GDP). That’s a lot of buying power. Ever imagine being a fly on the wall inside […]

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The EdScoops for December 14

By Jodi Murphy | 12/14/2018 | 0 Comments

The end of 2018 is fast approaching and then on to 2019.  There have been so many great announcements this year with all of you constantly striving to help improve all things relating to educators and the education industry.  We here at MDR are very much appreciative of all the great things you do and […]

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Extend Your Reach Beyond Email

By Guest Contributor | 12/13/2018 | 0 Comments
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By MDR team member, Sean McCloud – Product Manager We hear all the time how email marketers are constantly looking for ways to increase the reach to their target audiences. Email is usually the first method of choice.  However, email is great for simple, one-on-one communication, but it is inherently limited by the inbox, open […]

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Renaissance and MDR Earn Honorable Mention in PR Daily’s Content Marketing Awards

By Marta Oddone | 12/12/2018 | 0 Comments
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As the year comes to a close, we are thrilled to announce another award win with our client, Renaissance! MDR, together with Renaissance, was recently announced as Honorable Mention in the Sponsored Content category of the PR Daily’s 2018 Content Marketing Awards for a guest articles program published on the School Leaders Now online community for K-12 […]

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Educator Hot Topics!

By Jodi Murphy | 12/07/2018 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By Marta Oddone | 12/06/2018 | 0 Comments
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Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart […]

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The Value of Little Free Libraries

By Guest Contributor | 12/05/2018 | 0 Comments
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Each morning on my run, I pass three Little Free Libraries. While I admit it might be an excuse to grab a breather every now and then, I sometimes stop to see if there’s anything in the little libraries on my […]

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5 Ideas to Keep Your Marketing Going Strong Through The Holidays

By Jodi Murphy | 12/03/2018 | 0 Comments
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Ah, the holiday season is upon us. Time for the magic and the mania. The decorations, the shopping frenzy, those social climber elves with their ever-changing shelves, and so much food on sticks.  It’s also winter break for schools. A little downtime to spend with family and friends may be the best gift of the […]

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