Recent Posts

Educator Hot Topics!

By Jodi Murphy | 11/16/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Education Market Association’s EDspaces Conference is a must attend

By Kristina James | 11/14/2018 | 0 Comments
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Last week, I had the privilege of attending EDspaces for the first time.  Held each year in different cities across the US, this three day event is hosted by the Education Market Association, who we recently partnered with in the design and development of our latest research study. MDR not only attended EDspaces – getting […]

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3 Ways You Can Engage Teachers to Connect With Gen Z

By Bernadette Grey | 11/13/2018 | 0 Comments
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All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1995 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]

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The EdScoops for November 9

By Jodi Murphy | 11/09/2018 | 0 Comments
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This time around I’d like to give a shout out to the EDspaces conference this past week in Tampa, FL.  If you aren’t familiar with Edspaces, it’s a conference around the conversation of the future of learning environments. It’s a yearly conference where education leaders (architects, distributors, Pre-K – 12, colleges, universities, independent manufacturer representatives, exhibitors, […]

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Help Teachers Navigate Open Education Resources

By Melissa Pelletier | 11/08/2018 | 0 Comments
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Teachers are short on time and it’s up to us, with the products and services we create, to give them back more time in their days. Companies in the education industry emerge and rise to the top because of their ability to give educators what they want – and traditionally that has included high quality […]

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Are You Ghosting Your Customers?

By Jodi Murphy | 11/05/2018 | 0 Comments
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That’s scary – and here are four reasons why! With Halloween just passing us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You […]

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Educator Hot Topics!

By Jodi Murphy | 11/02/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Investing in Hope: The Ripple Effects of Public Education Investment

By Melissa Pelletier | 10/31/2018 | 0 Comments
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If the kitchen is the heart of the home, schools can be the heart of a community. The age of the school building, the condition and currency of the materials used, the access to technology…parents and students draw conclusions about how society values them from their school environment, and lack of investment in public education […]

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Why Teachers Are a Gold Mine for Your Restaurant

By Marta Oddone | 10/29/2018 | 0 Comments
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Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]

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The EdScoops for October 26

By Jodi Murphy | 10/26/2018 | 0 Comments
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You know the devastation that Hurricane Michael had on the Florida panhandle this month.  Here at MDR, we speak to schools every day, all day, and this impacted region of the U.S. has been top on our list. In this week’s scoops, I’ve included some comments we’ve been hearing from schools in the impacted areas.  We […]

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What Does GDPR Mean for Education Marketers in the U.S.?

By Kristina James | 10/25/2018 | 0 Comments
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GDPR…is that a four letter acronym that makes you cringe?  The General Data Protection Regulation is in play in the EU as of May 2018, but I’m here to help you understand how it could possibly impact your marketing plans in the future if it’s mandated here in the U.S.  California is already implementing their […]

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Jodi Murphy | 10/22/2018 | 0 Comments
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Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

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Educator Hot Topics!

By Jodi Murphy | 10/19/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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What Changes Would Teachers Make to Create the Ideal Classroom?

By Melissa Pelletier | 10/15/2018 | 1 Comment
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Does the classroom space and design have an importance to teachers and affect how students learn? Of course it does, and we heard direct from teachers on what they think. Discussions about school environments and how space affects the learning process are happening nationwide: at conventions, school board meetings, and in the classroom. Modern design […]

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Memes Are a Great Way to Reach Educators. Here’s How to Do It Right

By Hannah Hudson | 10/15/2018 | 0 Comments
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How can a simple image with just the right touch of clever copy resonate with so many? Memes are everywhere, spreading like wildfire and filling our news feeds with joy and sarcasm. Can you even remember a time before brands began using them? Like the social culture adopted memes, most major brands did, too, and […]

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The EdScoops for October 12

By Jodi Murphy | 10/12/2018 | 0 Comments
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I’m so excited to say this time around that MDR is deserving of being included in the Kudos!  Our WeAreTeachers team has been selected as a winner in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that […]

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By Marta Oddone | 10/12/2018 | 0 Comments
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We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards […]

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A Review of EdNET 2018

By Guest Contributor | 10/11/2018 | 0 Comments

By Maggie Bittner – EdNET Conference Manager Wow…what a great EdNET 2018 season we had this year!  We hosted three sold out education marketing events in September: in San Francisco, Chicago, and New York. Engaging speakers, engaging topics, engaged attendees. All walked away with a ton of great tactics and ideas to help them build […]

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Empower Teachers as They Create Student-Centered Learning Environments

By Guest Contributor | 10/10/2018 | 0 Comments
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By Cassondra-Corbin Thaddies, National Curriculum Specialist, McGraw-Hill Education When district leaders undertake a transition to introduce personalized learning in their schools, the technology adoption and integration phases often become all-consuming. It’s important to remember, however, that the ultimate goal of personalized learning is, not just to introduce technology in the classroom, but to construct a […]

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Educator Hot Topics!

By Jodi Murphy | 10/05/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Top Five Requirements for New Education Apps

By Melissa Pelletier | 10/04/2018 | 0 Comments
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Are you in the final phases of your education app development and want to make sure you’ve got a robust product that’s ready for the market? Or, are you in the development period and want to ensure your idea has the best chances for success?  Doing your homework is critical not only for student outcomes, […]

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The Impact of Learning Spaces on Student Success – MDR’s Latest Report

By Melissa Pelletier | 10/01/2018 | 0 Comments
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MDR is THE industry source for market insights into the education sector, through ongoing surveys and research, and by publishing reports that not only inform about current trends, but also provide strategies for working with educators. Today, we are announcing the third report in the State of the K-12 Market 2018 series, The Impact of […]

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The EdScoops for September 28

By Jodi Murphy | 09/28/2018 | 0 Comments
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Holy cow…EdNET is a wrap! Those who attended are giving us rave reviews, so thank you.  Having developed a new format for this year, there’s always a little trepidation heading in, but we are thrilled with the responses we’ve received thus far. We are taking in all your feedback and will be incorporating all the […]

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Social Media Marketing Educators Actually “Like”

By Marta Oddone | 09/28/2018 | 0 Comments
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Do you know the optimal number of hashtags to use on Twitter and Instagram when trying to engage teachers?  We do!  On a recent webinar, we spoke with Dana Truby, Director of Creative and Social Media for MDR’s Integrated Marketing Services and WeAreTeachers, and Abi Gilman, Senior Strategist at MDR and WeAreTeachers, about social media marketing […]

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Understanding the Industry – Interview with Ergonomic Furniture Manufacturer Ergotron

By Melissa Pelletier | 09/28/2018 | 0 Comments
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In this article series, we look at businesses who are focused in the education industry and have a compelling story to share. These companies have established themselves by helping educators, and have wisdom to offer new and existing providers that will encourage innovation and effective problem solving for the education market.  For this post, we’re […]

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5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 09/25/2018 | 0 Comments
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By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]

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Educator Hot Topics!

By Jodi Murphy | 09/21/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Oh, Direct Mail, How Do I Love Thee?

By Jodi Murphy | 09/20/2018 | 0 Comments
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Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By Marta Oddone | 09/18/2018 | 0 Comments
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If you build it, they will (probably not) come. What you have to do well in advance, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

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The EdScoops for September 14

By Jodi Murphy | 09/13/2018 | 0 Comments
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It’s a super exciting week, here at MDR…EdNET kicks off in San Francisco today!  The EdNET team has been crazy busy preparing for the first of three EdNET events taking place nationwide.  Although I’m hanging back this year, I know for a fact it will be an amazing time with all the great programming and sessions […]

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