Recent Posts

Educator Hot Topics!

By Jodi Murphy | 08/09/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]

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8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/08/2019 | 0 Comments
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It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

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What’s in a Name?

By Guest Contributor | 08/08/2019 | 0 Comments

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Liam and Emma are the most popular baby names last year. So, do you go popular? Or go unique? Soon-to-be parents can spend nine months or more debating their unborn child’s name. Alternately, there are the moms and dads who wait […]

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The California Consumer Privacy Act (CCPA) is Coming

By Guest Contributor | 08/06/2019 | 0 Comments

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, […]

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3 ways to make your company irresistible to Gen Z workers

By Marta Oddone | 07/27/2019 | 0 Comments

Thanks to TheLadders.com for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch […]

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Take Your CSR Program Back To School

By Linda Ingersoll | 07/22/2019 | 0 Comments

Thank you to CEOWorld Magazine for sharing our guest contributed article. By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are […]

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Top 10 Things You Should Know About ISTE 2019

By Maureen Hance | 07/12/2019 | 0 Comments

If you weren’t able to make it to Philly for ISTE this June, or if you went but feel like you couldn’t see EVERYTHING, never fear! MDR was there and we’ve prepared this Top 10 list of the big takeaways from this meeting of the minds between educators and EdTech. #1: AI and the Good […]

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Connecting With Educators in a Time of Unprecedented “Churn and Change”

By Kristina James | 07/12/2019 | 0 Comments

Thanks to EDmarket Association for sharing our guest contributed article. “Nothing ever changes in education.” It’s not surprising that this is a common perception, after all, there is a good possibility that the schools in your town are more than 40 years old. However, while the structures may look the same or have kept the same name, […]

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The Digital Age – Inspiring Creativity in Education

By Guest Contributor | 07/11/2019 | 0 Comments
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By Lindsay Walker – Co-Founder of Launch Code After School Over the past three decades, coding and computer science have created a new world of growth and opportunity for the generation of youth that is being raised alongside these technologies. Each decade has brought about innovations, such a personal computers, the Internet, and cellular phones which […]

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Understanding the 5 W’s of Influencer Marketing Disclosure

By Marta Oddone | 07/03/2019 | 0 Comments
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Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can […]

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Now is the Time to Get in on the $80 Billion Back-to-School Market

By Marta Oddone | 06/24/2019 | 0 Comments

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following […]

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Educator Hot Topics!

By Jodi Murphy | 06/21/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By Jodi Murphy | 06/20/2019 | 0 Comments
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Google for Education has recently compiled a list of the hottest trends relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Like it […]

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Influencer Marketing for the Education Space: The Who, What, Why, and How

By Marta Oddone | 06/19/2019 | 0 Comments
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Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social […]

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Social and Emotional Learning + Technology Education

By Guest Contributor | 06/18/2019 | 0 Comments

This Compatible Combo hits Classrooms Social and Emotional Learning (SEL) and Technology Education?  Traditionally these are not two subjects that we would lump together.  However, as SEL is increasingly becoming mandatory curriculum in schools, educators must determine where to fit SEL in.  We know that SEL is already being integrated into core subjects so why […]

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Educators are Engaged Day and Night, All Year Round

By Jodi Murphy | 06/14/2019 | 0 Comments
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The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

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In-School Fundraising and Volunteering: How Do Schools Support Causes?

By Jodi Murphy | 06/13/2019 | 0 Comments
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Is your organization thinking about taking your cause to schools? Educators polled say, “Go for it!” MDR strategists have many a conversation with nonprofits and corporate social responsibility practitioners intrigued by the idea of holding school-run fundraisers and volunteer events. Schools, after all, have tentacles that can reach out to entire towns. And aside from […]

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Teachers as Influencers in Schools and Communities

By Marta Oddone | 06/12/2019 | 0 Comments
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There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]

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Educator Hot Topics!

By Jodi Murphy | 06/07/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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How to Use Social Media for More Mindful Connections

By Marta Oddone | 06/06/2019 | 0 Comments

Thanks to Thrive Global for referencing us in this great article. Once primarily an outlet for creative expression, Instagram has morphed into a real-time competition to build cadres of followers. But enough is apparently enough. The company has announced plans to move back to being a platform blooming with inspiration and good intentions — or […]

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Testing: A Small Window Measuring the Size and Depth of the Room

By Guest Contributor | 06/04/2019 | 1 Comment
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By Dr. David Weiss, Co-founder and Chairman of Assessment Systems Corp For many of us in and around the academic orbit, test scores have been the ne plus ultra, the sine qua non of academic proof points. If you’re not up on your Latin, for many, test scores have been the unimpeachable evidence of successes and […]

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ISTE Conference & Expo 2019: What You Need to Know

By Jodi Murphy | 05/28/2019 | 0 Comments
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Quite a few of us at MDR will be among the 16,000-plus educators and edtech marketers expected to descend upon Philadelphia at the end of next month for this year’s International Society for Technology in Education (ISTE) Conference & Expo. An astounding 1,400 sessions are on this year’s conference agenda, all geared to educators committed […]

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Educator Hot Topics!

By Jodi Murphy | 05/24/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Modern Classrooms: Gadgets, Gizmos, and Coding

By Guest Contributor | 05/21/2019 | 0 Comments
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By Lindsay Walker – Co-Founder of Launch Code After School Over the past few years, there has been a dramatic increase in the education industry in coding and STEM education. With the explosion in the popularity of these topics comes a landslide of educational toys, games, robots, websites, and apps. The question that educators and […]

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The Education Scoops for May 17

By Jodi Murphy | 05/17/2019 | 0 Comments
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KUDOS The Drug Enforcement Administration, DEA Educational Foundation, and Discovery Education Announce Winners for 2019 ‘Operation Prevention’ Video Challenge Tennessee Teens Named Winners of People’s Choice Award and Nationwide PSA Video Challenge to Educate Youth on the Dangers of Opioid Misuse The United States Drug Enforcement Administration (DEA), the DEA Educational Foundation, and Discovery Education, […]

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Getting More Bang for your Content Marketing Buck

By Marta Oddone | 05/16/2019 | 0 Comments
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It’s targeted to educators. It’s rich in detail. It conveys your message persuasively, not to mention the beautiful design! You’ve worked hard on an article, case study, eBook, or white paper and now it’s time for that content to work hard for you. That’s where repurposing, upcycling, and disseminating comes into play as part of your […]

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MDR and Lysol Selected as Winners in the 2019 PRNews Social Media Awards

By Marta Oddone | 05/14/2019 | 0 Comments

We are proud to announce that MDR, together with our client Lysol, was selected as a winner in the Instagram – Best Marketing Campaign category of the 2019 PRNews Social Media Awards! Winners were announced last week at the Social Media Awards Breakfast at the Social Shake Up Show in Atlanta, GA. The My Healthy […]

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Educator Hot Topics!

By Jodi Murphy | 05/10/2019 | 0 Comments
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What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring […]

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Social Emotional Learning in K-12 Schools: Webinar Q&As

By Marta Oddone | 05/09/2019 | 0 Comments
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Social Emotional Learning (SEL) has cropped up both in recent news and within the education space as schools and educators figure out how to integrate SEL into regular classroom instruction. MDR recently hosted a webinar in partnership with Committee for Children and McGraw-Hill that examined how well-prepared teachers feel regarding implementing SEL curriculum, what barriers […]

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