Recent Posts
On the iconic 1950s television show Leave It to Beaver, the Cleavers’ involvement in school was limited to mom June being on the PTA and dad Ward maybe having to go to the school if Beaver got himself in a peck of trouble. Things have changed a lot in 60-plus years! What is parental engagement? […]
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According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in this country with a library staffed by a school librarian.1 And while for decades they have been plagued with the stereotype of being women who check out books and tell children to “shush,” librarians have much more influential roles in […]
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While there has been a great deal of well-deserved focus on student mental health—particularly since the pandemic—it is also very important to consider teacher well-being. The additional responsibilities and pressures brought on by school closures, the switch to online learning, and other unanticipated changes had a significant impact on them as well. According to 2021 […]
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Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and […]
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We Are Teachers Studio is a finalist for two Shorty Impact Awards for our client work! Our program with NFPA (National Fire Protection Association) is a finalist in the youth and family category, and our work with Mastercard Girls4Tech is a finalist in the education category. “The Shorty Impact Awards is an international awards program […]
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In the fast-paced world of digital communication, the importance of a clean email list cannot be overstated. It has a far-reaching impact beyond just your engagement metrics and staying out of the dreaded spam box. 1. Enhancing Deliverability Clean email lists are critical for email deliverability. Internet service providers (ISPs) closely monitor the sending behavior […]
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It just makes sense that for students to learn and achieve they need to be in attendance and engaged. But in the wake of COVID-19 pandemic school closures, educators are now grappling with a record increase in student absenteeism. A study by Stanford University professor Thomas Dee found that the number of public school students […]
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Today’s kids face numerous challenges that previous generations could not have even imagined. Many kids spend a lot of their lives online, and with that comes the peer pressure and cyberbullying that emanate from social media. In fact, earlier this year, U.S. Surgeon General Dr. Vivek Murthy issued an advisory about the effects of social […]
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While the deadlines for spending federal American Rescue Plan Elementary and Secondary School Emergency Relief (ARP ESSER) funds are fast approaching, the Biden administration recently announced several initiatives to improve instruction and accelerate academic success nationwide–some with funding attached. Under the umbrella of the U.S. Department of Education’s “Raise the Bar: Lead the World” initiative […]
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By Guest Contributor Lisa Wolfe Things were a bit quieter in the K-12 education market’s third quarter of 2023. But with a number of significant acquisitions, more rounds of investment in established and growing companies, and individuals moving into new leadership roles, the industry is poised for a successful 2023-2024 school year. Here are some […]
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Education marketers work hard to cultivate the engagement and trust that coaxes prospects down the funnel toward a handoff to sales. Once those prospects become customers, does that focused attention drop off? One of the most enduring maxims in marketing is, as Forbes reminds us, “retaining a customer is much cheaper than acquiring a new […]
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If you work in the education market or, frankly, read or listen to mainstream media, you have likely heard of the “reading wars”—the debate over whether phonics or balanced literacy is the best approach to helping young learners build strong literacy skills. But did you know that for decades there have been “math wars” in […]
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As an increasing number of states expand school choice options for families and the U.S. birthrate continues to decline, K-12 school enrollment is evolving as well. Each year MDR examines data on public school enrollment and offers a snapshot of the state of the country’s schools. In 2020-2021, U.S. public school enrollment declined for the […]
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Multi-channel marketing is all about giving your message its widest reach, meeting your audience on the channels they frequent the most, and benefitting from multiple touches to drive your message home. Now that you have messaging width covered, it’s time to explore the opportunities of another dimension: depth. Forbes suggests that “The best marketing strategy […]
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Email marketing is one of our favorite tools for education marketers. It can be more cost effective than other forms of one-to-one communication, can be turned around quickly, and offers near-immediate response times. But, the advantages of email marketing are only as good as the marketing itself! To truly engage your audience, you need to craft and execute email marketing […]
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Protecting student and staff digital data—cybersecurity—has long been top of mind for school leaders, particularly CTOs and CIOs. And recent events illustrate why. Earlier this summer, tens of thousands of public-school students and employees in New York City had their personal data breached in the widespread hack of the file-transfer software MOVEit.1 Cyberattacks have led […]
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By Guest Contributor Lisa Wolfe Tutoring is a concept that dates back to the Ancient Greeks in 400 B.C., when Socrates tutored his famous student Plato. Today this instructional support strategy has taken center stage as a tool to help educators and parents close the learning gaps that widened during the disruption of the COVID-19 […]
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Like so many things in our lives, events of the last few years have upended the timeline for the school purchasing cycle. The COVID-19 pandemic brought with it new school purchasing needs, such as laptops, online learning resources and HVAC systems, and these items were needed immediately—not on the typical buying timeline. Then came the […]
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In the ever-evolving realm of education, building a strong and engaged email audience is essential for nurturing valuable connections with educators, their students, and families. An effective lead generation campaign helps you grow your lists, but where’s the best place to start? Adding a newsletter sign-up on your website is an easy way to start, […]
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Sometimes you use a word because you are comfortable with it. It tends to garner a certain kind of reaction, and you’re counting on that. We call these buzzwords. Some people use buzzwords to help them sound smart, especially when they’re selling something. The use of buzzwords, also called jargon, can be effective in many […]
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Threads, Meta’s latest social media platform, launched July 6, 2023, as a text-based social network. One hundred million users joined in the first week, making it the most rapidly downloaded app ever. We’ve now hit the one-month mark. Is Threads still thriving? Are teachers using Threads? Are brands? 1. It’s true, Threads has lost 80% […]
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You only get one chance to make a first impression. When a potential customer expresses interested in your brand or product, enough to give you their email, the best way to convert them is via a welcome series. Welcome series work. They simply do. People open welcome emails 5x more often than standard email campaigns and they […]
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We all feared that learning loss due to the disruption of the COVID-19 pandemic would have a negative impact on student learning and benchmark studies confirmed that suspicion. Now the release of the National Assessment of Education Progress (NAEP) long-term trend reading and mathematics assessments of 13-year-old students paints a picture of just how dire […]
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By Guest Contributor Lisa Wolfe Two landmark higher ed decisions by the U.S. Supreme Court (SCOTUS) have been making headlines this summer. As you likely know, the SCOTUS ended June by deciding that colleges and universities can no longer take race into consideration as a specific basis for granting admission. Then it wrapped up the […]
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1. WeAreTeachers.com saw a record-breaking 61M page views in 2022. WeAreTeachers.com is a powerhouse media brand that 61M teachers visited last year. By partnering with us on your education campaigns, we’ll make sure teachers think of you. We’ll help you reach teachers who specialize in elementary, secondary, music, art, science, and language arts, along with […]
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Your goal is to reach teachers, and email is a key way to get your brand messaging in front of them. But what will get your subscribers to open and click? While there are some key best practices, the best way for you to really understand your teacher audience is to conduct A/B testing and analyze […]
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Back-to-school season is officially upon us! From mid-July through September, teachers across the United States are preparing their classroom spaces, putting together lesson materials, and gathering supplies. This time of year presents a unique opportunity to reach educators as they are actively searching for classroom ideas, free resources, and innovative products. With the wide range […]
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The best way to capture the attention, heart and mind of an educator is with relevant and valuable digital content specifically designed for educators. These kinds of resources will keep them coming back for more. As education marketers, we naturally look at our field in the aggregate—as “the market.” While this high-level thinking is important […]
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Teachers use social media daily to search for classroom ideas, connect to one another, and shop for deals. Which channels are they on? It’s important for brands and marketers to make social media a part of their multi-channel strategy to be visible and interact with teachers in the places where they spend the most time. […]
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Here’s what isn’t changing. Educators are avid users of digital channels. Using email at work and home, browsing for resources and shopping, connecting on social channels for peer advice and support makes digital marketing to educators an effective strategy. What does change are the latest tips and techniques education marketers can use to attract, persuade, […]
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