Recent Posts

Educator Hot Topics!

By Jodi Murphy | 09/21/2018 | 0 Comments
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What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Oh, Direct Mail, How Do I Love Thee?

By Jodi Murphy | 09/20/2018 | 0 Comments
mdr-teachers-direct-mail

Let me count the (6) ways! I confess, I love getting mail. Obviously, everyone but the coldest Grinch-hearts among us like getting personal letters, cards, and party invitations. But, I am an old-school mail junkie. Growing up, I ran to the mailbox every afternoon, excited about what might be waiting. Each year, I counted the […]

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Becoming a Brand: Here’s How to Market Your Startup Well Before You Launch

By Marta Oddone | 09/18/2018 | 0 Comments
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If you build it, they will (probably not) come. What you have to do well in advice, to market your entrepreneurial field of dreams. Thank you to Entrepreneur.com for referencing us in this informative article. Written by Peter Daisyme You’ve awaited this moment for months, maybe years. You started with an idea for a highly […]

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The EdScoops for September 14

By Jodi Murphy | 09/13/2018 | 0 Comments
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It’s a super exciting week, here at MDR…EdNET kicks off in San Francisco today!  The EdNET team has been crazy busy preparing for the first of three EdNET events taking place nationwide.  Although I’m hanging back this year, I know for a fact it will be an amazing time with all the great programming and sessions […]

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What Technology Can Do in the Battle to Curb Cheating on Campuses

By Guest Contributor | 09/12/2018 | 0 Comments
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By Bill Loller, Vice President of Product Management for Turnitin Academic misconduct can have a profoundly deleterious effect on institutional reputation. The MyMaster scandal in 2014 left a black eye on Australian universities from which they are just starting to recover. All too often, misconduct is swept under the rug and fingers are crossed, hoping […]

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Can you Solve the Parent-Teacher Communication Dilemma?

By Melissa Pelletier | 09/12/2018 | 0 Comments
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My daughter’s first-grade teacher sent home a letter welcoming us to the new year and helping pave the way for her expectations. One of the main take-aways from the letter is how important a parent’s involvement is in their child’s academic success. She explained how parents are part of the team that helps build a […]

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | 0 Comments
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Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]

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Educator Hot Topics!

By Jodi Murphy | 09/07/2018 | 0 Comments

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Reporting Robots

By Guest Contributor | 09/06/2018 | 0 Comments
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By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives, Follett School Solutions Five years into my career as a television journalist, I was on live television and suffered every reporter’s biggest fear: I completely forgot my next line. With no prompter or script nearby, I paused and repeated my last line, hoping it […]

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Why CMOs Should Care About Psychology

By Jodi Murphy | 09/05/2018 | 0 Comments
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Thank you to Marketing Insider Group for referencing us in this great article. HUMAN BRAINS ARE HARD-WIRED TO SEEK CONNECTION WITH OTHER HUMANS. HERE ARE A FEW WAYS TO UTILIZE THIS PRINCIPLE AND BRING CONSUMERS TO YOUR BRAND. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or […]

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Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | 0 Comments
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This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]

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The EdScoops for August 31

By Jodi Murphy | 08/31/2018 | 0 Comments
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I think it’s just about official that all schools are back into session now, or within the next week.  As we head into the long Labor Day weekend ahead, please take this time to enjoy the last of the summer (pains me to say that) and prepare for all the school year excitement ahead.  The […]

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8 Marketing Tips for a Successful School Year

By Marta Oddone | 08/30/2018 | 0 Comments
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It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you […]

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By Bernadette Grey | 08/27/2018 | 0 Comments
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The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]

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Educator Hot Topics!

By Jodi Murphy | 08/24/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Charles Blaschke – a personal remembrance by Anne Wujcik

By Anne Wujcik | 08/24/2018 | 0 Comments
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I’d been thinking that I might want to write a short column for MDR marking the start of the 2018-19 school year. I never expected that instead I would be writing to mourn the death of a dear friend – and industry icon – Charles Blaschke. On August 3, Charles had a terrible fall at […]

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Six Non-Profits and Associations That Aim to Fill the Gaps in School Internet Access

By Melissa Pelletier | 08/22/2018 | 0 Comments
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According to survey results in Teachers Talk Technology, MDR’s second publication in the State of the K-12 Market 2018 series, seventy-seven percent of the nearly 4,400 teachers queried indicated their school provides wireless Internet access for both faculty and students in most places on campus. In regards to the speed of that wireless internet access, […]

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What is Blockchain and How Can it be Used in Education?

By Melissa Pelletier | 08/20/2018 | 0 Comments

Blockchain is a new way of thinking about how we organize and utilize student (and even faculty) data online, providing them with a sense of ownership, ease of access, and immutability – and it just may take over the way we store education data in the future. What is Blockchain? Blockchain is a newer innovation […]

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The EdScoops for August 17

By Jodi Murphy | 08/17/2018 | 0 Comments
MDR Education Vicki Scoops

This time of year, I get a little sappy and take a great deal of pride in what I do for a living.  Most of August and the beginning of September many schools will be opening their doors to welcome back students for another another year. While most of us didn’t get the summer off to […]

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Our Data Expert Weighs in on New MDR Data Attributes

By Melissa Pelletier | 08/16/2018 | 0 Comments
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MDR already has a robust database with lists of districts, schools, personnel, and educators across the US, but now, the data team is happy to announce the release of two new sets of data attributes: Classroom Technology Data Selects, and District Influencers. What our customers can look forward to with these new attributes is saving […]

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WeAreTeachers is a Finalist in the 2018 Eddie Awards

By Marta Oddone | 08/14/2018 | 0 Comments
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We are proud to announce that our WeAreTeachers team has been selected as a finalist in two categories in the The 2018 Folio: Eddie and Ozzie Awards! Both were in the Custom Content/Marketing category: Social Media/Online Community – Honoring any online community or social media network that facilitates audience engagement and interaction. Website – Recognizing […]

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Why Guess? Facebook Job Titles and the Vanishing Niche

By Guest Contributor | 08/13/2018 | 0 Comments
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Real world of MDR – Facebook® Data By MDR team member, Sean McCloud – Product Manager Trying to locate future customers online can involve a lot of guess work if you are not starting with a rich data source. Recently, we wanted to see what one of our customers would have to do to be […]

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Educator Hot Topics!

By Jodi Murphy | 08/10/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By Bernadette Grey | 08/09/2018 | 0 Comments
mdr-corporate-cause-teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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How Entrepreneurs Can Improve Their Influencer Marketing

By Jodi Murphy | 08/06/2018 | 0 Comments
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Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

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The EdScoops for August 3

By Jodi Murphy | 08/03/2018 | 0 Comments
MDR-vicki-bigham-scoops

There are lots of great things going on in our industry and each week I look forward to sharing them with you.  This week, I have to take a step back from that and share sad news while reflecting on a well-known person our industry most recently lost.  We are mourning the untimely death of […]

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Echo, Echo. The Power of Repetition in Digital Marketing

By Kristina James | 08/02/2018 | 0 Comments

Adding Digital “Oomph” to Your Next Campaign Part of what made humans successful as a species is our ability to identify patterns, such as what are good things to eat versus what things are likely to eat you. Our brains are wired for it, and we find it uniquely satisfying when we can quickly distinguish […]

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Teachers are Looking for Ways to Bring Computational Thinking into the Classroom

By Melissa Pelletier | 07/31/2018 | 0 Comments
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You may be familiar with the phrase “computational thinking,” as it is one of the biggest trends in educational technology. ISTE listed the topic as one of the trends to watch, and we briefly covered what it means in our post about hot topics at the ISTE 2018 conference. What is Computational Thinking? The idea behind […]

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Educator Hot Topics!

By Jodi Murphy | 07/27/2018 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like one of these, to […]

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Five Inspiring Educational Charities & What They Can Teach Us

By Guest Contributor | 07/24/2018 | 0 Comments

Charity is all about building a better world, and what better way to do that than to equip the youngest generations with the skills and resources to fulfill their potential? Educational charities pursue that exact goal, looking to ensure that the future for our children remains bright even in the face of mounting global challenges. […]

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