Recent Posts
Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. […]
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A Gallup report from fall 2019, Education Technology Use in Schools, found that slightly over half of teachers (53%) said they would like to use digital learning tools more often in teaching. Teachers are getting that opportunity now with EdTech (i.e., educational technology) adoption on fast forward, and MDR wanted to know how they were […]
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In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, and with, our clients on […]
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In this new normal, we are participating in online meetings while we work from home. Our kids are connecting with one another through online school and activities. Many of us celebrated the spring holidays with our families virtually, and some of us may have even lifted a glass of wine during an online happy hour. […]
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It may be an understatement to say that 2020 has been a difficult year so far. Yet teachers are meeting the year’s challenges. They tell us that they are adapting and the school community at large continues to find ways to change. In the midst of these changes, things are beginning to open up again, […]
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As you may know, a significant portion of the federal economic relief bill—the Coronavirus Aid, Relief, and Economic Security Act (CARES Act)—is allocated to government programs focused on educational institutions, families and children. This includes $30.5 billion in Education Stabilization Funds dedicated to K-12, Higher Education and a Governor’s Emergency Relief Fund for local K-12 […]
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While education is certainly facing unprecedented challenges in responding to stay-at-home orders, educators are rising to the challenge. A history of constant evolution in U.S. education – from Common Core to asynchronous learning – may have helped educators hone their skills as problem solvers. That’s one conclusion from a recent survey MDR conducted with educators […]
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By Guest Contributor Kimmie Fink, WeAreTeachers Editor With school closures and the move to online learning, teachers are working harder than ever…and they deserve to be appreciated as such. But how do you show gratitude to teachers when they’re not physically in the school building? At WeAreTeachers, we’re seeing folks get creative in the way […]
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By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in […]
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By Guest Contributor Dr. Anne Snyder, McGraw-Hill Education As schools have shuttered and emergency homeschooling has become the new norm, families and teachers alike are working together to ensure that learning continues, albeit in new ways. The restrictions introduced by the COVID-19 safety precautions have understandably created challenges for families and educators alike. Despite this, […]
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With nearly 300 million people in at least 38 states being urged to stay home, sales and marketing professionals alike have absorbed a new vocabulary term, “social distancing.” Because of social distancing millions of us are working from home, top Education conferences like NCTM, ALA and ISTE have been canceled, and we are all wrapping […]
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Like many of you, I find most of my daily activities have significantly changed because of the Coronavirus (COVID-19) quarantine/”shelter in place” rules. I’m making the best of it, spending time with my family, connecting more frequently via text, FaceTime and social media, and shopping — lots of shopping for food and supplies, of course, […]
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Teachers are known for their advance planning, so it’s no surprise they get out ahead of the fall classroom resupply game by making their shopping lists months in advance. And our research reveals most lists are compiled in the spring. To make the list, it’s important to focus your persuasive attention on teachers because over […]
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Thanks to The Wall Street Journal for citing MDR data from our Teachers Talk Technology report in their article! Two professionals in the education space share the benefits and potential downsides of digital devices in classrooms: “Technology has steadily worked its way into classrooms around the world, from kindergarten to graduate school. Its use in […]
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What do you get when C-suite leaders from top education companies convene for a day to examine current trends and plot a path for the industry’s future? Spirited discussion, thoughtful consideration of the evolving education environment, and synergy and connections that have the potential to transform both their companies and the future of learning. That’s […]
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Marketers love using new and trendy buzzwords. That’s not a surprise, but remember just because something is new or trendy doesn’t necessarily mean you have to learn anything different. Most of the marketing principles behind these buzz terms are based on strategies that we’ve all adopted along the way. We’ve talked about Influencer Marketing and […]
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By Divya Sridhar, Ph.D. Background Educators have more opportunities than ever before to harness the power of digital technologies and use the data resulting from those technologies to improve their students’ educational outcomes. For example, educators can use student data to do the following: Organize and grade homework assignments; Support group projects; Monitor attendance; and […]
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With more than 60 million page views in 2019 and 600,000 new followers across Facebook, Twitter, Pinterest and Instagram channels, WeAreTeachers is the online destination for teachers and school leaders. Educators come to WeAreTeachers every day looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor. Our team of strategists have become […]
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Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. […]
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Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking […]
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Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with […]
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next. The 2020 conference season kicked off this week with the Future of Education Technology Conference (FETC) in sunny Miami, FL. The thing […]
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Thank you to The Marketing Scope for sharing our guest contributed article. Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building […]
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By Anne Goto, Data Products Manager, MDR Not long ago we communicated that the California Consumer Privacy Act (CCPA) of 2018 was signed, with an effective date of January 1, 2020, on the horizon. Well, the time has come! CCPA took effect on January 1, bringing changes that affect both consumers and businesses, including education […]
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By Guest Contributor – Lanette Trowery, PhD, Senior Director of Learning Research and Strategy, McGraw-Hill In my work as a teacher educator and classroom coach, one of my greatest joys was seeing teachers grow their classrooms into true learning communities. It’s never easy or seamless work; the time and support needed to create a classroom […]
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By Britten Follett, Executive Vice President, Follett School Solutions Recently, Follett School Solutions hosted fourteen school district superintendents from across the country to discuss hot topics in education, while giving us valuable feedback on our products and services. The high-energy conversations revealed each educator’s passion as we covered topics ranging from equity and diversity to […]
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What are the hot topics for educators right now? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]
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We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well […]
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Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear […]
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By Jacob Bruno, Vice President, Professional Learning, NWEA A highly effective educator in every classroom is the most powerful lever to actualize growth and achievement for all students. High quality professional learning for our teachers and leaders is the best way to build the kind of individual and collective educator efficacy to make this happen. […]
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