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Thank a “Green Ribbon School”

By MDR Marketing Team | 05/18/2022 | Comments Off on Thank a “Green Ribbon School”
Modern Classroom

You may have heard of the federal Blue Ribbon Schools award program recognizing schools for academic excellence and closing the achievement gap, but did you know about the U.S. Department of Education’s Green Ribbon Schools awards? The goal of this program is to inspire schools to strive for 21st-century excellence by highlighting promising school sustainability Read More »

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Six Tips for Effective Email Campaigns

By MDR Marketing Team | 05/18/2022 | Comments Off on Six Tips for Effective Email Campaigns
Email Marketing graphic

Email marketing campaigns are a terrific way to reach prospects and secure qualified leads. However, we know the educators you want to reach receive hundreds of emails every day – even more during prime times in the academic calendar like back to school and the spring buying cycle. How can you be sure that your Read More »

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The Future of Education: Technology for Efficiency and Connection

By Guest Contributor | 05/18/2022 | Comments Off on The Future of Education: Technology for Efficiency and Connection
Student and Teacher with Laptop

An Interview with Katie McClarty, Chief Academic Officer, McGraw Hill School Dr. Katie McClarty, an innovative industry leader with deep expertise in psychology, assessment, and instruction, recently joined the team at McGraw Hill School Group as Chief Academic Officer. Get to know Katie and her vision for the future of education in the interview below. Read More »

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Tips for Supporting Summer Learning Programs

By MDR Marketing Team | 04/21/2022 | Comments Off on Tips for Supporting Summer Learning Programs
Backpacks in summer field

As schools continue to work to mitigate the learning loss resulting from the disruption of the COVID-19 pandemic, many are offering summer learning programs that combine academics and enrichment. And because of the billions of dollars in ARP ESSER funds that have been distributed to states and districts, they have the resources to invest in Read More »

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Five Key Education Marketing Trends for 2022

By Guest Contributor | 04/21/2022 | Comments Off on Five Key Education Marketing Trends for 2022
Marketing Team

By Guest Contributor Saul Hafenbredl What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead in a rapidly changing business environment? CB&A’s annual Education Marketing Trends Report provides key insights that help companies succeed in selling to schools—and during a recent Expert Series webinar, the Read More »

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Motivation: The Key to Engagement in Online Learning

By Guest Contributor | 04/21/2022 | Comments Off on Motivation: The Key to Engagement in Online Learning
Young Student in online class

By Guest Contributor Steve Tardrew, VP of Assessment and Research, McGraw Hill School For the past two years, online technologies have allowed students to engage in learning tasks from home, often asynchronously and without direct teacher oversight. And although schools have predominantly reopened and returned to in-person instruction, online learning is likely to continue to Read More »

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Let’s Thank Teachers for All They Do

By MDR Marketing Team | 04/21/2022 | Comments Off on Let’s Thank Teachers for All They Do
Teacher Appreciation 2022

Teacher Appreciation Week 2022 is May 1-7 It’s been a rough couple of years for all of us, especially our country’s teachers. They’ve had to learn how to teach remotely, help their students overcome unprecedented learning loss and support them as they face mental health challenges brought on by the isolation and uncertainty of the Read More »

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Mapping the Education Customer Journey With Buyer Personas

By MDR Marketing Team | 03/23/2022 | Comments Off on Mapping the Education Customer Journey With Buyer Personas
Woman making online purchase

It’s hard to sell something if you don’t understand who you are trying to sell it to. Yet, marketers face the challenge of clearly defining who their target buyer really is, particularly in education. In many K-12 environments, decisions are made at the school district or even school board level, but often teachers, parents, and Read More »

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An Interesting Beginning to 2022: K-12 Market Highlights

By Guest Contributor | 03/21/2022 | Comments Off on An Interesting Beginning to 2022: K-12 Market Highlights
Business people smiling over good news

By Guest Contributor Lisa Wolfe The education market seems to have quieted down a little bit in the beginning of 2022, but there are still lots of mergers and acquisitions, funding rounds closed and big personnel changes to report, including two of the industry’s biggest companies entertaining (or not?) takeover bids. Here are the highlights: Read More »

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Data Literacy for Educators

By Guest Contributor | 03/21/2022 | Comments Off on Data Literacy for Educators
Teacher with tablet

By Guest Contributors Derek Fay, Josine Verhagen, Angelica Gonzalez, and Yuning Xu, Data Scientists at McGraw Hill   A User Guide While data plays a critical role in the modern education system, data literacy is not a common component of teacher education programs. This can leave educators unprepared to evaluate data quality or know what Read More »

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Tips for Helping Schools Spend Year End “Use It or Lose It” Funds

By MDR Marketing Team | 02/17/2022 | Comments Off on Tips for Helping Schools Spend Year End “Use It or Lose It” Funds
Spending Decisions

It may only be February, but the end of the 2021-2022 school year is as little as three or four months away. And with the end of the school year comes the scramble by districts, schools, and even individual teachers to spend down their budgets. Whether this “use it or lose it” scenario includes millions Read More »

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How has the Pandemic Impacted Schools’ Purchasing Priorities?

By Guest Contributor | 02/17/2022 | Comments Off on How has the Pandemic Impacted Schools’ Purchasing Priorities?
Office staff working at computers

By Guest Contributor Lisa Wolfe When in college preparing for their careers, most of today’s school leaders likely didn’t think that they would need to know about planning for in-classroom learning during a pandemic or purchasing high quality air filtration systems. In addition to having to become armchair epidemiologists, they have also faced new challenges Read More »

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Students Deserve an Answer When They Ask, “When Will I Ever Use This?” In Math Class

By Guest Contributor | 02/17/2022 | Comments Off on Students Deserve an Answer When They Ask, “When Will I Ever Use This?” In Math Class
Young Girl in Math Class

By Guest Contributor  Margaret A. Bowman, Ph.D., Academic Designer at McGraw Hill Here’s How Technology Can Help Every math teacher has likely heard it before: “When am I ever going to use this?” While some students quickly pick up anything mathematical, others mumble through class about how they don’t like math, they aren’t good at Read More »

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How States Plan to Use Federal Pandemic Relief Funds, Part 4

By MDR Marketing Team | 01/20/2022 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 4
Planning Meeting

The U.S. Department of Education has approved the final state and territory plans for using their American Rescue Plan (ARP) Elementary and Secondary Emergency Relief (ESSER) funds to support the safe and sustained return to in-person learning for U.S. K-12 students. Other states and territories had their ARP ESSER plans approved in 2021. All 52 Read More »

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Navigating the Disrupted 2022 School Calendar

By Guest Contributor | 01/20/2022 | Comments Off on Navigating the Disrupted 2022 School Calendar
Teachers walking down hallway

By Guest Contributor Lisa Wolfe In the words of the poet Robert Burns, “The best laid plans of mice and men often go awry.”  Headlines from the first few weeks of 2022 show that nothing could be truer of the return to school following the holidays. Thousands of K-12 schools have experienced a disruption to Read More »

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Start the Year with a Focus on Empathy in the Classroom

By Guest Contributor | 01/20/2022 | Comments Off on Start the Year with a Focus on Empathy in the Classroom
Heart in Hands. Empathy in the Classroom

By Guest Contributor Amanda Schaffer, Online Professional Learning Product Manager, McGraw Hill School Understanding and responding to other people’s feelings, actions, and words is difficult. It’s perpetually a challenge for many adults, and, of course, can be very hard for young people, who are still developing the skills necessary to comprehend experiences or viewpoints outside Read More »

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Acquisitions, Investments and Personnel Moves From 2021’s Fourth Quarter

By Guest Contributor | 12/16/2021 | Comments Off on Acquisitions, Investments and Personnel Moves From 2021’s Fourth Quarter
Group celebrating good news

By Guest Contributor Lisa Wolfe While 2021 turned out to be a more tumultuous year than we had anticipated (and hoped for), the activity and growth in the education market was robust throughout the year. The unprecedented influx of billions of dollars in federal stimulus funds to help schools mitigate the impacts of the COVID-19 Read More »

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Begin 2022 with a Celebration of Kindness in Your School

By Guest Contributor | 12/16/2021 | Comments Off on Begin 2022 with a Celebration of Kindness in Your School
The Great Kindness Challenge January 24-28, 2022

By Guest Contributor Jill McManigal, Co-Founder and Executive Director of Kids for Peace Kindness has always mattered to me. As a former elementary school teacher, I knew that creating a supportive, happy and compassionate classroom culture was essential for students’ overall success. Then, when I became a mother of two, I experienced the importance of Read More »

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5 Critical Steps to Operationalize Privacy in a School District

By Guest Contributor | 11/19/2021 | Comments Off on 5 Critical Steps to Operationalize Privacy in a School District
Privacy in a School District

By Guest Contributor Andy Bloom, VP, Chief Privacy Officer, McGraw Hill The K-12 privacy landscape is changing rapidly. The ways in which technology is applied to learning and the environments in which students and teachers use that technology are evolving. The sudden shift to online learning during the pandemic only accelerated that evolution and caused Read More »

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4 Hot Topic Predictions for Education in 2022

By MDR Marketing Team | 11/18/2021 | Comments Off on 4 Hot Topic Predictions for Education in 2022
woman using laptop

It’s been quite a year for all of us in the education community, especially teachers. Earlier this year, we predicted what we thought might be the hot topics for education in 2021 and we were pretty close to accurate with topics such as learning loss, educational equity, and remote learning. But who knew that districts Read More »

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How States Plan to Use Federal Pandemic Relief Funds, Part 3

By MDR Marketing Team | 11/17/2021 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 3
teachers making plans

The U.S. Department of Education approved plans from 12 more states and Guam for use of the American Rescue Plan Elementary and Secondary Emergency Relief (ESSER) funds. Earlier this year, the department distributed two-thirds of the ARP ESSER funds, totaling $81 billion, to state departments of education. The remaining third of the funding is made Read More »

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What Does Apple’s Mail Privacy Protection Mean for Me?

By MDR Marketing Team | 10/14/2021 | Comments Off on What Does Apple’s Mail Privacy Protection Mean for Me?
Email Privacy

  At their annual Worldwide Developers Conference on June 7th this year, Apple announced a new policy on email privacy. According to Apple, their Mail Privacy Protection (MPP) “hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when Read More »

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Teachers and Parents Agree: Social and Emotional Learning is More Important Than Ever

By Guest Contributor | 10/13/2021 | Comments Off on Teachers and Parents Agree: Social and Emotional Learning is More Important Than Ever
Group of students

By Guest Contributor Dr. Shawn Smith, Chief Innovation Officer, McGraw Hill   I’ve written previously in this publication on the role of EdTech providers in a post-pandemic landscape – on embracing flexible learning models, leveraging adaptive technology, and driving with student data.  Today, I want to explore the role of social and emotional learning (SEL) in that same complex landscape of K-12 education. Even in Read More »

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Three Ways COVID-19 Disrupted the K-12 School Buying Cycle

By MDR Marketing Team | 10/13/2021 | Comments Off on Three Ways COVID-19 Disrupted the K-12 School Buying Cycle
school supplies on desk

Every November, Merriam-Webster picks the “word of the year.” For 2020, it was “pandemic.” (Go figure!) While it is still a bit early for the 2021 word to be announced, it might well be “disruption.”  And among the things that have been most disrupted over the past year or more is the way that we Read More »

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Match District Size to Your Business Goals

By MDR Marketing Team | 09/21/2021 | Comments Off on Match District Size to Your Business Goals
Teacher helping students using tablets

MDR Insights There are 95,478 public schools in America, serving over 49 million public school students. Let’s look at the different school district sizes and what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to 9,999 students, and a Read More »

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A Learning Scientist’s Advice for Back to School: Let Them Play

By Guest Contributor | 09/16/2021 | Comments Off on A Learning Scientist’s Advice for Back to School: Let Them Play
Girls reading on tablet

 By Guest Contributor Dylan Arena, VP, Learning Science, McGraw Hill School Group I’ve been fascinated by both learning and playing for my whole life, but it wasn’t until graduate school that I fully appreciated how related they are. Now I love to remind people that play is the most powerful adaptation for learning in the Read More »

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Teacher Appreciation Day x 365

By MDR Marketing Team | 09/16/2021 | Comments Off on Teacher Appreciation Day x 365
Teacher Appreciation 365 days

 We’re all familiar with Teacher Appreciation Week. Considering everything teachers are dealing with right now–return to in-person instruction, keeping kids safe, helping students catch up, and controversies about curriculum—we’d like to make a suggestion… Let’s make every day Teacher Appreciation Day. Here’s why: whatever expectations you may have in a typical year for teacher time? Read More »

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How States Plan to Use Federal Pandemic Relief Funds, Part 2

By MDR Marketing Team | 09/14/2021 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 2
Teacher in Classroom

 The U.S. Department of Education recently approved 21 state plans for use of their American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. These states join 11 others and Washington, D.C. whose plans were approved earlier this year. The plans detail how each state is using and plans to use ARP ESSER funds Read More »

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Education Marketplace Sees Active Third Quarter

By Guest Contributor | 09/14/2021 | Comments Off on Education Marketplace Sees Active Third Quarter
Business Colleagues

 By Guest Contributor Lisa Wolfe While back-to-school 2021 may have been more uncertain than we had previously hoped, one thing that hasn’t been uncertain this year is growth, acquisition, and investment in the education market. We previously provided you with updates on top news from the first and second quarters of 2021. At the end Read More »

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The Role of EdTech Providers in a Post-Pandemic K-12 Landscape

By Guest Contributor | 08/19/2021 | Comments Off on The Role of EdTech Providers in a Post-Pandemic K-12 Landscape
students at board

By Guest Contributor Dr. Shawn Smith, Chief Innovation Officer, McGraw Hill School Group We’re in a transitional moment in K-12 education. As an institution, education has always had an incremental relationship with change. But within that relatively static institution, individuals – teachers, students, principals – have been making their own changes at the scale of their classrooms, schools, and learning communities.   Read More »

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