Recent Posts

3 Questions Teachers Will Ask About Your Edtech Product

By Jodi Murphy | 12/11/2017 | 0 Comments
MDR edtech in classrooms Jodi Murphy

Got a coding app for kids? A parent-teacher communication tool? It could be the next classroom hit — or it could join the dozens of other duds that teachers don’t use. Edtech products come and go…which ones will be the stand-outs? Believe it or not, a 2015 study found that 65 percent of student licenses for digital […]

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Vicki’s Scoops for December 8

By Vicki Bigham | 12/08/2017 | 0 Comments
MDR Vicki Bigham Big News

Happy Friday, everyone! Ho –Ho –Whoa! I am so in the holiday spirit, but there is still work to get done this month, so work we must. But it is an enjoyable task to bring you the scoops so read on now to see what’s new this week…. New roles for colleagues and friends…. North […]

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Teachers Are Head of the Class as Consumers

By Jodi Murphy | 12/08/2017 | 0 Comments

When you were in school, were you ever surprised to run into one of your teachers ‘in the wild?’ Out in your town, shopping with their family, or at the movies? It can be a shock to a kid, but teachers are just like regular people. With one important difference. In their demographics, values, spending […]

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MDR and Quill.com – Hot off the Press!

By Jodi Murphy | 12/07/2017 | 0 Comments
mdr-hot-off-press

Quill.com Honored With Gold in 2017 MarCom Awards We are very proud to announce that MDR, in partnership with Quill.com, was selected as a Gold Winner for the 2017 MarCom Awards!  The MarCom award is an international competition for marketing and communication professionals.  Since its inception in 2004, MarCom has evolved into one of the […]

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Vicki’s Scoops for December 1

By Vicki Bigham | 12/01/2017 | 0 Comments
MDR-Vicki-Scoops

Well, Thanksgiving is behind us, and here comes Christmas and Hanukkah! However you spend it, we are rolling into the holiday season, though things aren’t slowing down much yet. But I have the holiday spirit—what a joyful time of the year. And I hope I bring you some joy with my weekly scoops. Go check […]

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Further Reform for the FCC’s Lifeline Program and Other Education News

By Anne Wujcik | 12/01/2017 | 0 Comments
MDR Teach Teacher Classroom

I’m using my space this week to include information and links to things you may have missed over the past few, very busy weeks. I know I am already finding it challenging to keep up and the holiday flurry has just begun. Read on for updates on what’s happening with Title IV-A grant money, the […]

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4 Reasons You Should Be Talking to Teachers

By Aaron Stibel | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but […]

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Are Today’s Students Really Ready for College, Work, and Life?

By Guest Contributor | 11/29/2017 | 0 Comments
MDR Preparing Students for College

Cheryl Vedoe – CEO, Apex Learning While national dropout rates have decreased and graduation rates have increased over the past 10 years, there is still concern that high school students are not graduating well prepared for college or career. Based on the 2015 National Assessment of Educational Progress (NAEP) results, just under 40 percent of […]

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Community Service: An Overlooked Measure of Personal Growth and Predictor of College Success

By Guest Contributor | 11/21/2017 | 0 Comments
mdr-student-community

Michele Pitman, Founder, intelliVOL We generally assume that students who volunteer time in community service have an advantage when applying for college or scholarships. Unfortunately, up until 2008 when x2VOL was released by intelliVOL there was no system to digitally record and verify student service hours, which made it difficult to confirm the amount of […]

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Vicki’s Scoops for November 17

By Vicki Bigham | 11/17/2017 | 0 Comments
MDR-Vicki-Scoops

Hi, everyone! My scoops for this week are all about accolades! Read on to see who is in the limelight…. Woo hoo! The Consortium for School Networking (CoSN), in partnership with EdScoop, recently announced the creation of a K-12 EdTech Time Capsule. They have now revealed the time capsule contents, the culmination of a national […]

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By Marta Oddone | 11/13/2017 | 0 Comments
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, […]

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Vicki’s Scoops for November 10

By Vicki Bigham | 11/10/2017 | 0 Comments
mdr-hot-off-press

Happy Friday, everyone. We hope you love the new newsletter format! And as usual, I hope you love my scoops—check them out now! Ch-ch-ch-changes…. Mary Cullinane has a new role as Partner at Community Barn Ventures. Mary was previously Chief Content Officer and EVP of Product Planning, Development, and Marketing at Houghton Mifflin Harcourt. Community […]

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Shaping the Future of “Reading to Learn” Using Data, Science, and Automation

By Guest Contributor | 11/06/2017 | 0 Comments
mdr-reading-tech

Andrew Friedman – President and CEO, Learning Ally With the close of the EdNET2017 conference, it is apparent that the ed tech community remains vigilant in tackling both the age-old problems in public education and the rapid shifts that compel our industry forward to develop the best products and services that will significantly benefit our […]

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Gates Foundation to Fund School Networks

By Anne Wujcik | 11/03/2017 | 0 Comments
MDR-school-funding

The Gates Foundation has established new funding priorities for its K-12 education investments. The Foundation expects to commit $1.7 billion to K-12 over the next five years, with 60% of that amount devoted to curriculum development and a new network building initiative and 15% directed to charter schools. But the foundation has not totally abandoned […]

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Vicki’s Scoops for November 3

By Vicki Bigham | 11/03/2017 | 0 Comments
MDR-vicki-bigham-scoops

It’s been a busy week here and lot of fun with trick-or-treating earlier this week and then cheering on the new World Series champs! How about those Astros? Woo hoo! But there will be no tricks here as I bring you this week’s scoops. See what I have for you! New roles for colleagues and […]

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The Top 4 Ways Brands Can Support Title I Teachers

By Guest Contributor | 11/02/2017 | 0 Comments
brands support teachers

We got a first-hand perspective on Title I teaching from a member of WeAreTeachers. Here are some ways brands and nonprofits can apply these insights to become the kind of ally that Title I teachers in particular want to partner with. I taught in Title I schools for my first five years of teaching. Title […]

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Why Your Efforts to Target Teachers Have Tanked

By Bernadette Grey | 10/30/2017 | 0 Comments
MDR-Marketing-to-teachers

Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do […]

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Exciting Changes Here for EdNET News Alert & EdNETinsight.com

By Anne Wujcik | 10/27/2017 | 0 Comments
EdNET newsalert ednetinsight.com

Over the last several months, MDR’s marketing team has been busy refreshing the MDR look and feel. We have a fresh new logo and a new web site, updated marketing solutions, and a renewed commitment to helping education marketers stay connected to schools and their leaders. Long-time readers will know that the EdNET News Alert and […]

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Vicki’s Scoops for October 27

By Vicki Bigham | 10/27/2017 | 0 Comments
MDR Education Vicki Scoops

Ooh, Fall is in the air, and Snoop is loving it. It sure makes it challenging to be at my desk working when I want to be outside, but with the weekend upon us, we can all get outside and enjoy the season. But first—check out this week’s scoops…. New roles for colleagues and friends…. […]

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Student Data Privacy Debate Resurfaces

By Anne Wujcik | 10/26/2017 | 0 Comments
MDR Education Personal Data

In case you missed it, the Department a of Education (ED) and the Federal Trade Commission (FTC) are hosting a workshop on December 1 to examine what they call the “intersection” of the Children’s Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA). The overall goal is “to gather information […]

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Learning in the 21st Century

By Guest Contributor | 10/26/2017 | 0 Comments
MDR digital 21st century learning

Cheri Sterman – Crayola Director of Education, and Vice Chair of the Partnership for 21st Century Learning. Education today has shifted away from giving children answers that adults already figured out. Instead, teachers pose real-world problems for students to solve. Art-integration, project-based learning, and STEAM (Science, Technology, Engineering, Art and Math) help students articulate higher-level questions and […]

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Pinterest Is Your Best Long-Term Social Investment

By Marta Oddone | 10/23/2017 | 0 Comments
Pinterest is Your Best Long-Term Social Investment

In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips on how to make the most of your […]

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Why Tried and True is Here to Stay in Tomorrow’s Classrooms

By Guest Contributor | 10/20/2017 | 0 Comments
MDR classroom tech

Scott Evans – Marketing Manager, Califone Imagine what a classroom will look like 30 years from now. You might envision students wearing virtual reality headsets and robots acting as teachers. But, what if these classrooms still used tried and true technology, such as a standard projector or a traditional calculator? With so much buzz around […]

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Vicki’s Scoops for October 20

By Vicki Bigham | 10/20/2017 | 0 Comments

Woo hoo, it is Friday! The Snoop is ready for a weekend. How about you? But first, you know the drill: check out this week’s scoops! New roles for colleagues and friends…. PAPERbasket, the new ed tech ROI startup is making waves as schools and companies start to hear of its solution. With its first […]

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DoE Grant Priorities, Screen Time

By Anne Wujcik | 10/20/2017 | 0 Comments

Secretary DeVos has proposed 11 priorities and related definitions for use in the Department of Education’s discretionary grant programs. These proposed priorities and definitions are intended to replace the Department’s supplemental priorities published on December 10, 2014. Though the bulk of the Department’s money funds programs that operate under a set formula – like Title […]

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Top 5 Tips for Using Facebook to Create Social Bonds with Educators

By Marta Oddone | 10/16/2017 | 0 Comments
Top 5 Tips for Using Facebook to Create Social Bonds with Educators

Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood […]

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MDR’s School Spending Update 2015-2016

By Anne Wujcik | 10/13/2017 | 0 Comments
The Risk of Dirty Data Report

We recently released our annual School Spending Update for the 2015-2016 school year. Below you will find a summary of the findings. MDR’s proprietary school expenditure research shows U.S. K-12 public schools increased instructional spending by 3% in the 2015-2016 school year to $12.8 billion. The national average for All Instructional Materials (AIM) spending was […]

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Teaming Up With Teachers to Drive Awareness of Your Corporate Cause

By Bernadette Grey | 10/13/2017 | 0 Comments
Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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Vicki’s Scoops for October 13

By Vicki Bigham | 10/13/2017 | 0 Comments

Hi everyone and happy Friday—and, happy Friday, the 13th! Those who know me know I am not superstitious, and after all, what’s not to love about Friday? Before you head out to that weekend, check out my scoops for you…. Friends and colleagues in new roles…. bulb, an emerging leader in digital portfolio software, has […]

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Technologies Coming and Going

By Anne Wujcik | 10/13/2017 | 0 Comments

Campus Technology has been releasing snapshots of the results from its 2017 second annual Teaching with Technology Survey. The snapshots focus on one aspect of the research reporting, for instance, on college faculty’s use of blended learning or their take on the most valuable classroom technology tools. The one that caught my eye today reported […]

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