Recent Posts

Performance Expands When Email Campaign Focus Tightens

By Jodi Murphy | 04/25/2018 | 0 Comments
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Wanted: Adult human. Interests: Everything I sell. Would you respond to an ad like this? Or would you prefer one that speaks directly to you as, say, a middle school science teacher? Match Your Goal to Your Educator Audience to Your Message With educators, everything is about time, and how little of it they have. […]

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2018 Public Schools Calendar of Closings and Openings

By Jodi Murphy | 04/24/2018 | 0 Comments

It’s that time of year…when everyone wants to know when public schools are closing and approximate opening for the coming school year.  We’ve put together this informative public schools calendar by state for you to bookmark and save for future reference. Be sure you are timing your education marketing campaigns and promotions to arrive on […]

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Social Marketing: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/23/2018 | 0 Comments
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Students are obviously digital natives, if not digital beings! And increasingly, so are their teachers. Teachers are younger than the total population by three and a half years, placing them firmly in the Millennial cohort that grew up with technology.  So, what are teachers doing online? More than the general population, teachers use social media for both […]

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Considering District Size When Establishing Your Target Audience

By Melissa Pelletier | 04/20/2018 | 0 Comments
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MDR Insights There are 87,198 public schools in America, serving almost 48 million public school students. In this article, I’ve broken down the different school district sizes to discuss what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to […]

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View Nationwide Spending with MDR’s Buying Power Map

By Melissa Pelletier | 04/19/2018 | 0 Comments
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MDR’s Buying Power Map Your State by State Guide to Instructional Spending Ever feel lost in your education marketing endeavors and in need of direction? We’ve made maps of every state, detailing their educational purchasing power to help guide your way. All Instructional Materials MDR has developed an exclusive measure, All Instructional Materials (AIM) Expenditure, […]

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Why Classroom Experiences Around The World Differ So Much

By Guest Contributor | 04/18/2018 | 0 Comments
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By Victoria Greene To understand educators, you must also understand the challenges they face, and you cannot accomplish that without taking a broad view of education across the world. This is a difficult thing to achieve. By the time you reach adulthood, your view of what education means has been indelibly colored by your personal […]

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Teacher Appreciation Week Is May 7-11: 4 A+ Gifts for Your Favorite Educator

By Hannah Hudson | 04/17/2018 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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Money Wise: Understanding Teachers as Consumers

By Marta Oddone | 04/16/2018 | 0 Comments
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Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons […]

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The EdScoops for April 13

By Jodi Murphy | 04/13/2018 | 0 Comments
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Many people believe in the Friday the 13th superstition – a day that is synonymous with bad luck.  However, 13 is also a lucky number for many others, so I’ve decided to make this Friday the 13th a lucky and memorable day… by counting out 13 scoops! Here are 13 happenings in education news (in […]

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Educator Hot Topics!

By Jodi Murphy | 04/12/2018 | 0 Comments
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What are the hot topics for educators?  Checkout what school officials, teachers, principals, and all types of educators are most interested in from our educator communities.  This is where we’ll share with you the topics that get the most buzz with educators!   9 Surprising Amazon Perks for Teachers Nine cool tools—just for us! We […]

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MDR Announces Release of The K-12 Education Landscape Report

By Melissa Pelletier | 04/11/2018 | 0 Comments
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MDR’s Market Research and Marketing teams proudly present The K-12 Education Landscape – a comprehensive look at the education market. Written by Anne Wujcik, in her last few months at MDR, our report features a high-level overview of the K-12 education market. We’ve analyzed both Public schools and Charter Schools, which offer unique advantages and […]

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The Evolving Role of the Library and Librarian

By Melissa Pelletier | 04/10/2018 | 0 Comments
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It’s Library Week! We at MDR wanted to sing the praises of Librarians as the intelligent, savvy school professionals they are, as well as the libraries they facilitate. The evolution of the mediums we use to read is happening rapidly with the move toward e-readers and tablets, and away from the paperback and hardcover. People […]

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Teacher Training Assessments are Changing – How Will This Affect the Market?

By Melissa Pelletier | 04/06/2018 | 0 Comments
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A Change is Coming for Aspiring Educators State education leaders and teacher preparation colleges have recently made their wishes known for improved testing metrics and procedures for their students. With this demand, a gap has emerged in the market for improved data and innovations in test scoring and video assessment technology. There has been a […]

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5 Tips to Spring Clean Your Education Data

By Jodi Murphy | 04/05/2018 | 0 Comments
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Spring is that time of year when thoughts turn to cleaning up, clearing out, and starting fresh. It also happens to be the sweet spot in the education marketing calendar between finalizing one year’s sales results and preparing for the new school season. With four to six weeks needed for an education data cleanse project, […]

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The Building Blocks of Engaging UX

By Guest Contributor | 04/03/2018 | 0 Comments
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A user experience expert shares his best practices on how software designers and educators can better collaborate to inspire joyful learning. By Sean Oakes – Principal and Creative Director at SOS Brooklyn and Backpack Interactive When starting to design a smart user experience (UX), you need to think big. In EdTech, this means strategically synthesizing educational […]

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Web Advertising: Insights from the Digital Trends in Education Marketing Report

By Jodi Murphy | 04/02/2018 | 0 Comments
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What do teachers ask for from their students? Attention! So, we guess it stands to reason that teachers themselves pay attention to the web advertising they see online. In fact, in a recent study, we asked educators which types of digital marketing prompted them to make a purchase in the last three months, and 44% said […]

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The EdScoops for March 30

By Jodi Murphy | 03/30/2018 | 0 Comments
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Oh, the temptation to play an April Fools joke on you all was there, but I’ll refrain.  Just use this as your warning to be on your toes this coming Sunday, and to be the wiser and not the fool! I hope I can remember my own warning. Thank you for continuing to send over […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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School Safety – Where We’re At, and Where We’re Headed

By Melissa Pelletier | 03/29/2018 | 0 Comments
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No one wants to have to write articles about the need for increased school safety measures due to recent events, as the topic can bring feelings of panic, dread, and frustration to those who need to pay attention. But, this is the reality of the world we live in today, and hopefully some big changes […]

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Virtual Reality could be big in schools, but teachers want more content

By Melissa Pelletier | 03/28/2018 | 0 Comments
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Say goodbye to school libraries that are little more than dusty rows of books. Slowly but surely, they’re becoming “maker spaces” where kids learn through hands-on tools and technologies. Schools are stocking these spaces with virtual reality, everything from Raspberry Pis to 3D printers to LEGO building stations. The latest technology to find its way […]

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What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science

By Donnine Souhrada | 03/26/2018 | 0 Comments
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If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionals admit to under-utilizing data for content strategy, […]

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3 Ways Augmented Reality Is Wowing Teachers and Students

By Melissa Pelletier | 03/23/2018 | 0 Comments
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Augmented reality might sound awfully expensive for classroom use, but companies like Google are opening up the AR market to educators. Last fall, Google released Expeditions AR to bring the world into the classroom with immersive lessons. With an Expedition kit, students can stare into the eye of a Category 5 hurricane before getting up close and personal […]

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How to Reach Educators Online: Digital Marketing Trends in the Education Market

By Jodi Murphy | 03/22/2018 | 0 Comments
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Is there a best day of the week to send email to educators? Will higher ed users click on my web ad? What’s the best social channel for reaching teachers? If you feel like you have more questions than answers on how to strategize your next campaign to educators, never fear. Digital marketing is an ever […]

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Identifying and Addressing Why Non-Proficient Adolescent Readers Struggle

By Guest Contributor | 03/21/2018 | 1 Comment
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By Suzanne Carreker, Ph.D., CALT, QI, Principal Educational Content Lead​ at Lexia Learning One of the challenges of addressing the learning needs of non-proficient adolescent readers is the diversity of those needs. However, in the majority of cases, educators can determine the cause of non-proficient reading by applying the Simple View of Reading. This formula, which […]

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Savvy Shoppers: Understanding Teachers as Consumers

By Marta Oddone | 03/20/2018 | 0 Comments
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Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside […]

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The EdScoops for March 16

By Jodi Murphy | 03/16/2018 | 0 Comments
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Spring is almost in the air!  Well, almost…the poor northeast was hammered with snow, so no spring fever there yet, but hopefully soon. Thank you for continuing to send over your news and updates.  Keep up the great work!  Here’s what’s been happening in big education news and also some personal updates… Movers and Shakers […]

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Soft-Skills are Becoming a Stronger Component in School Accountability

By Melissa Pelletier | 03/16/2018 | 0 Comments
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There is room for innovation in the classroom with the enactment of the Every Student Succeeds Act (ESSA), with opportunities for states to choose “non-academic accountability measures” as a priority. Moving away from No Child Left Behind, the states have more leeway to decide how to design their budget to achieve their own goals, addressing […]

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6 School Events That Provide Perfect Opportunities for Education Marketing

By Hannah Hudson | 03/14/2018 | 0 Comments
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Remember when you were young and everything in life revolved around the school events calendar? Seasons weren’t marked by dates, but by school breaks. Holidays weren’t one-day events, but week-long lessons capped off by classroom parties. And though they weren’t recognized by the rest of the world, certain occasions — school dances, midterms, recitals, graduation […]

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Charting a Bright Future for K-12 English Learners

By Guest Contributor | 03/13/2018 | 0 Comments
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By Heath Morrison, School Group President, McGraw-Hill Education Educators today are tasked with serving an increasingly diverse classroom. As the demographics of the United States continually evolve, these changes are reflected in K-12 classrooms. In perhaps no other space is the concept of finding strength through diversity more apparent than a room full of students. […]

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Teacher Wish – One Platform For All Student Data

By Melissa Pelletier | 03/09/2018 | 2 Comments

Teachers need to keep track of, collect, and juggle a ton of information: Student Information System details Learning Management Systems variables, modules, assessments Assessment data from different platforms for different subjects Personalized learning details for each student from apps and websites Any number of other data sets they’ve collected Now, imagine if all that information […]

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