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4 Ways to Engage Customers at Virtual Conferences

By Kristina James | 01/21/2021 | 0 Comments
Virtual Conference

Typically, at this time of year many education marketers are spending a lot of time on the road, traveling from one conference to another. However, face-to-face education conferences came to a halt in the middle of March 2020; many went virtual for the rest of the year with a few cancelling completely. This year, for Read More »

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Direct Mail Is Alive and Well: 5 Tips for Success in 2021

By Kristina James | 01/20/2021 | 0 Comments
Mail box filled with mail

We all—especially these days—spend countless hours behind our screens, communicating via email, private messaging, Zoom, and other online tools. But at the end of the day, who doesn’t still love going to their real-world mailbox and checking to see what surprises (other than bills) may have arrived that day? It might be a greeting card Read More »

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How 2020 Shifted Perceptions of Technology in the Classroom

By Kristina James | 01/15/2021 | 0 Comments
Teacher and students in masks using laptops

That’s what MDR learned after surveying nearly 1,000 K-12 teachers in October 2020 after this far from ordinary year in education. There are some silver linings to be found in education’s pandemic response, and we explored teachers’ experiences and attitudes. Educators are highly positive towards technology in the classroom, with 54% indicating it was very Read More »

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New Funding for Schools Through the COVID-19 Economic Relief Bill

By Maureen Hance | 01/06/2021 | 0 Comments
Woman using calculator

After months of back and forth, a new COVID-19 relief package was approved and signed into law on December 27, 2020. It includes $82 billion for the Education Stabilization Fund, a significant addition to the $30.75 billion that was allocated when the Coronavirus Aid, Relief, and Economic Security (CARES) Act was approved in March 2020. Read More »

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Beyond COVID-19: 2020 Education News in Review

By Guest Contributor | 12/30/2020 | 0 Comments
2020 Year in Review

By Guest Contributor Lisa Wolfe Just weeks ago, Dictionary.com named “pandemic” its Word of the Year and users of the online dictionary selected “unprecedented” as the People’s Choice 2020 Word of the Year. No “words” are truer as we have all spoken and written those two words during 2020 more than ever before in our Read More »

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One of the Greatest Lessons 2020 Can Teach is Intellectual Humility

By Guest Contributor | 12/18/2020 | 0 Comments
Group of people in discussion

Between a global pandemic, a presidential election, and heightened focus on equality and justice, 2020 has been a year like no other for learning. Amidst the challenges and uncertainty this year has brought, students of all ages are being challenged to reevaluate not only how they learn, but how to relate to one another. They Read More »

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Start 2021 with a Playbook Based on 2020 Experiences

By Kristina James | 12/18/2020 | 0 Comments
New Year New Start

Ringing in a new year always presents us with the chance to be optimistic and think about the opportunities it will bring. While 2020 may have looked a lot different than expected, as 2021 nears, we actually do have reason to be optimistic. Having said that, the change of a calendar year doesn’t necessarily mean Read More »

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Learning Space Design for Student Success in 2021 and Beyond

By Kristina James | 12/18/2020 | 0 Comments
Modern Classroom

In Chicago, a third grader attends virtual school at the dining room table, her laptop perched on a stack of books and her father nearby in case she needs help. A high school student in Maine is learning physics in a newly designed classroom, with 10 of her classmates, all wearing masks, at desks more Read More »

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5 Things to Be Thankful for This School Year

By Kristina James | 11/17/2020 | 0 Comments
Grateful

The first few months of the 2020–2021 school year have been more than a bit “unusual.” However, in the run-up to Thanksgiving and the winter holidays, it is quite clear that we have much to be thankful for — even in the midst of what can sometimes feel like chaos. At MDR, we are pausing Read More »

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Redefining Quality Education Data for 2021

By Anne Goto | 11/04/2020 | 0 Comments
abstract data illustration

What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing Read More »

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Tracking CARES Act Spending in Education

By Maureen Hance | 10/16/2020 | 0 Comments
abstract budget allocations illustration

Since the beginning of the COVID-19 pandemic, we’ve been keeping you up to date on its impact on states, schools, and spending. One area that we have been particularly focused on is the federal Coronavirus Aid, Relief, and Economic Security Act (CARES Act) of which nearly $40 billion was allocated for Read More »

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Stay on Top of the California Consumer Privacy Act (CCPA)

By Anne Goto | 10/16/2020 | 0 Comments
abstract data checks illustration

With the ongoing COVID-19 pandemic in the headlines every day for most of this past year, it may seem that the California Consumer Privacy Act (CCPA) has taken a back seat. However, that is not the case: the CCPA’s regulations became final and effective as of August 14, 2020. Now that it has taken effect, Read More »

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School Supply Lists 2020-2021: Take Advantage of an Extended Buying Season

By Kristina James | 09/28/2020 | 0 Comments
School Supplies

School supply lists are a lifeline for teachers and districts. Outfitting students and classrooms has become a collaborative effort with teachers, parents, fundraising appeals and districts all pitching in. This year, with so much uncertainty about how and where instruction will happen and heightened focus on health and hygiene, lists look a little different. With Read More »

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Tracking Back-to-School 2020-2021

By Anne Goto | 09/15/2020 | 0 Comments
Kids in masks going to school

We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow.  Although, some schools started a little later this year, as of this week, most schools Read More »

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The Undoing of Systemic Inequities in Instruction

By Guest Contributor | 08/21/2020 | 0 Comments
School children with teacher

By Guest Contributor Lacey Robinson, President and Chief Executive Officer of UnboundEd Lacey Robinson is president and CEO of UnboundEd. To hear more from her, watch our webinar, Ensuring Educational Equity for the 2020-2021 School Year and Beyond. School looks different this year, and so could our instruction. COVID-19 continues to Read More »

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Ensuring Educational Equity for the 2020-21 School Year and Beyond

By Guest Contributor | 08/18/2020 | 0 Comments
Group of people in discussion

By Guest Contributor Lisa Wolfe Back-to-school 2020-2021 is like nothing any of us has ever experienced before. Everyday there seems to be new developments as school calendars are evolving, instructional models are changing, and new concerns for student, teacher and staff safety arise. And all the while, educators are striving to ensure educational equity for Read More »

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Breaking Down CARES Act Funding

By Maureen Hance | 08/13/2020 | 0 Comments
Man using calculator

Calling back-to-school 2020-2021 “extraordinary” is an understatement. As a result of the COVID-19 pandemic, school leaders are grappling with making decisions about the best way to deliver learning to their communities’ students, changing school calendars and, above, all ensuring the safety of students, teachers and staff. They are also facing new demands on their budgets Read More »

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Top Five Teacher Concerns as We Head Back to School

By Hannah Hudson | 07/30/2020 | 0 Comments
Teachers in discussion

Heading back to school is always an exciting time for teachers, students and, of course, parents. School supplies and new clothes are purchased, teachers spend time setting up their classrooms and planning lessons for the new year, and everyone looks forward to seeing friends and colleagues. This year is different. As our country’s nearly 4 Read More »

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An Insider’s Point of View: A Principal’s Plan for Back to School — Part One

By Guest Contributor | 07/30/2020 | 0 Comments
Laptop user

By Guest Contributor David Huber, Principal, South Side Elementary School, Connecticut This guest blog post is the first in a series by David Huber, principal of South Side Elementary School, in Bristol, Connecticut. Huber reflects on the impact of the COVID-19 crisis on learning in his school and district and the long-term changes that will Read More »

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An Insider’s Point of View: A Principal’s Plan for Back to School — Part Three

By Guest Contributor | 07/30/2020 | 0 Comments
Laptop user

By Guest Contributor David Huber, Principal, South Side Elementary School, Connecticut This guest blog post is the third in a series by David Huber, principal of South Side Elementary School, in Bristol, Connecticut. Huber reflects on the impact of the COVID-19 crisis on learning in his school and district and the long-term changes that will Read More »

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An Insider’s Point of View: A Principal’s Plan for Back to School — Part Two

By Guest Contributor | 07/30/2020 | 0 Comments
Laptop user

By Guest Contributor David Huber, Principal, South Side Elementary School, Connecticut This guest blog post is the second in a series by David Huber, principal of South Side Elementary School, in Bristol, Connecticut. Huber reflects on the impact of the COVID-19 crisis on learning in his school and district and the long-term changes that will Read More »

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Navigating the School Buying Cycle During COVID-19

By Maureen Hance | 07/15/2020 | 0 Comments
Abacus and money

Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. Read More »

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Is this EdTech’s big moment? Hear from teachers

By Kristina James | 07/09/2020 | 0 Comments
Remote teaching

A Gallup report from fall 2019, Education Technology Use in Schoolsopens PDF file , found that slightly over half of teachers (53%) said they would like to use digital learning tools more often in teaching. Teachers are getting that opportunity now with EdTech (i.e., educational technology) adoption on fast forward, and Read More »

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The Data-Driven Digital Marketing Trends in Education Webinar: Your Questions Answered

By Sean McCloud | 07/08/2020 | 0 Comments
Digital Trends webinar Q&A thumbnail

In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, Read More »

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5 Tips for Communicating With Educators During COVID-19

By Kristina James | 06/29/2020 | 0 Comments
Group of people using digital devices

In this new normal, we are participating in online meetings while we work from home. Our kids are connecting with one another through online school and activities. Many of us celebrated the spring holidays with our families virtually, and some of us may have even lifted a glass of wine during an online happy hour. Read More »

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An Expanded Education Community

By Kristina James | 06/19/2020 | 0 Comments
School children drawing

It may be an understatement to say that 2020 has been a difficult year so far. Yet teachers are meeting the year’s challenges. They tell us that they are adapting and the school community at large continues to find ways to change. In the midst of these changes, things are beginning to open up again, Read More »

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CARES Act Funding Webinar: Questions Answered

By Maureen Hance | 06/11/2020 | 0 Comments
Man using calculator

As you may know, a significant portion of the federal economic relief bill—the Coronavirus Aid, Relief, and Economic Security Act (CARES Act)—is allocated to government programs focused on educational institutions, families and children. This includes $30.5 billion in Education Stabilization Funds dedicated to K-12, Higher Education and a Governor’s Emergency Relief Fund for local K-12 Read More »

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What do educators need right now? Survey says…

By Kristina James | 05/21/2020 | 0 Comments
Educator Sentiment Survey

While education is certainly facing unprecedented challenges in responding to stay-at-home orders, educators are rising to the challenge. A history of constant evolution in U.S. education – from Common Core to asynchronous learning – may have helped educators hone their skills as problem solvers. That’s one conclusion from a recent survey MDR conducted with educators Read More »

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Appreciating Teachers in a Difficult Time

By Guest Contributor | 05/15/2020 | 0 Comments
Thank You Teacher

By Guest Contributor Kimmie Fink, WeAreTeachers Editor With school closures and the move to online learning, teachers are working harder than ever…and they deserve to be appreciated as such. But how do you show gratitude to teachers when they’re not physically in the school building? At WeAreTeachers, we’re seeing folks get creative in the way Read More »

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Marketing to an Evolving Educational Landscape

By Guest Contributor | 05/06/2020 | 0 Comments
Remote Learning Students

By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in Read More »

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