Recent Posts

5 Reasons To Add WeAreTeachers to Your Education Marketing Strategy in 2023

By Malia Bartek | 01/19/2023 | Comments Off on 5 Reasons To Add WeAreTeachers to Your Education Marketing Strategy in 2023
Digital Marketing illustration

1. WeAreTeachers reached over 34 million people in 2022. Join our established educator network as it continues to reach new heights! Work with us and find out how you can reach teachers who specialize in elementary, secondary, music, art, science, and language arts, along with principals and administrators. We reached 34 million people in 2022. […]

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Helping Schools Maximize ESSER Spending

By MDR Marketing Team | 01/18/2023 | Comments Off on Helping Schools Maximize ESSER Spending
Stacks of coins

Mitigating learning loss. Declining enrollments. Ensuring student social and emotional health. Managing increased parental involvement. Providing a safe learning environment. These concerns are just the top of the laundry list of challenges that education leaders face in 2023. Plus, they face the looming September 2024 deadline to allocate Elementary and Secondary School Emergency Relief Fund […]

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Top Six Reasons for Spring Cleaning Your Data

By MDR Marketing Team | 01/18/2023 | Comments Off on Top Six Reasons for Spring Cleaning Your Data
business woman working with two screens

“Out with the old, in with the new” is a great attitude for starting the year! But it also applies to the data that you use for your successful marketing programs. An MDR report on the risks of dirty data revealed that cleaning up your database could boost your company’s revenue by up to 66 […]

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Want to Know ChatGPT’s Potential for Education? Ask It!

By Guest Contributor | 01/18/2023 | Comments Off on Want to Know ChatGPT’s Potential for Education? Ask It!
ChatGPT illustration

By Guest Contributor Lisa Wolfe You’ve probably read the headlines about ChatGPT both in mainstream and education media. From the January 12, 2023, New York Times: “Don’t Ban ChatGPT in Schools. Teach With It.” or Education Week on January 4, 2023: “New York City Blocks ChatGPT at Schools. Should Other Districts Follow?” Launched in November […]

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Personnel Moves & Investments: Q4 K-12 Market Highlights

By Guest Contributor | 12/15/2022 | Comments Off on Personnel Moves & Investments: Q4 K-12 Market Highlights
Business Colleagues

By Guest Contributor Lisa Wolfe The fourth quarter of 2022 was a little bit quieter for the education marketplace than earlier in the year, but there was still a lot of activity. ISTE and ASCD Merge One of the top pieces of news from this fall was the announcement that the International Society for Technology […]

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Marketers: Look to Teachers for User-Generated Content

By MDR Marketing Team | 12/15/2022 | Comments Off on Marketers: Look to Teachers for User-Generated Content
User Generated Content

Content marketing is a mature and irreplaceable part of the marketing mix. Marketers appreciate its effectiveness for establishing thought leadership, promoting brand awareness, and keeping products top of the customers’ mind. Marketers needing to keep the pipeline filled with quality content are always looking for new sources, and user-generated content can be an option. User-generated […]

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What are the “Reading Wars” and How Can the Education Community Help Schools Navigate Them?

By MDR Marketing Team | 12/15/2022 | Comments Off on What are the “Reading Wars” and How Can the Education Community Help Schools Navigate Them?
Student reading group

U.S. education is in the midst of a resurgence of what has been dubbed the “Reading Wars.” For more than 40 years, there has been a conflict between proponents of explicit phonics instruction – structured literacy – and those who promote the whole-language approach. The heightened focus on this debate may have been ignited by […]

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Teachers Feel Unprepared to Teach These Topics. Here’s Where You Come In.

By Marlana Martinelli | 12/15/2022 | Comments Off on Teachers Feel Unprepared to Teach These Topics. Here’s Where You Come In.
Teacher planning lessons

One of the expectations for teachers in recent years has been to educate students on important topics that fall outside of their traditional curriculum content. Unfortunately, many educators say they don’t feel prepared to teach these topics. According to MDR’s report “Educator Perspectives on the State of the Teaching Profession, 2022,” teachers rated the following topics […]

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Marketing to Specialty Schools

By MDR Marketing Team | 11/17/2022 | Comments Off on Marketing to Specialty Schools
young students at specialty school

Our country has nearly 50 million K-12 students enrolled in public schools. However, a lot has changed since the days of the traditional little red schoolhouse with desks all in a row, where kids studied reading, writing and arithmetic. Today a significant number of students are attending specialty K-12 schools, such as charters and magnets. […]

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Math Achievement Crisis Presents Opportunity to Transform Learning

By MDR Marketing Team | 11/17/2022 | Comments Off on Math Achievement Crisis Presents Opportunity to Transform Learning
young boy struggling with math problem

It’s no surprise that the disruption of COVID-19 school closings had an impact on student learning, but assessments are now showing that the learning loss may be graver than anyone anticipated. And recent results of the 2022 National Assessment of Educational Progress (NAEP)—dubbed the “Nation’s Report Card”—revealed that there has been no greater impact than […]

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Creating Paths to Success in Math for All Students

By Guest Contributor | 11/17/2022 | Comments Off on Creating Paths to Success in Math for All Students
happy students solving math problem

By Guest Contributor Dr. Angelica Gonzalez, Sr. Data Scientist at McGraw Hill  It’s no secret that STEM careers are in high demand, and will likely remain in high demand for some time. The road to a fruitful STEM-centric future is likely to include adversity — and for many learners, particularly underprivileged groups, the path to a rewarding career in […]

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Five Trends to Guide Your 2023 Marketing Planning

By MDR Marketing Team | 11/15/2022 | Comments Off on Five Trends to Guide Your 2023 Marketing Planning
2023 planning notebook

As the year comes to a close, you are likely deep in the middle of marketing and sales planning for 2023 – plotting out your themes and campaigns as well as the conferences and events where you will meet with educators. We’ve all learned over the past few years that everything can change in a minute, […]

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New School District Job Titles: Human Resources and School Relations/PR

By MDR Marketing Team | 10/28/2022 | Comments Off on New School District Job Titles: Human Resources and School Relations/PR
HR Personnel

In this series of blog posts, we are featuring the 36 new job titles we recently added to our database of school personnel. These titles reflect the ways that school districts are responding to our changing world with new positions that help them address today’s challenges and those they will face in the future. We’ve […]

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Tackling the National Teacher Shortage

By MDR Marketing Team | 10/28/2022 | Comments Off on Tackling the National Teacher Shortage
Overwhelmed Teacher

As the headlines are declaring, the U.S. is in the midst of a national teacher shortage. In fact, the National Center for Education Statistics’ (NCES) latest survey results on public school experiences with COVID-19 shows that, 53 percent of all public schools felt understaffed entering the 2022-2023 school year, and 69 percent reported too few […]

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A Conversation with Dr. Sylvia Diaz

By Guest Contributor | 10/28/2022 | Comments Off on A Conversation with Dr. Sylvia Diaz
Dr Sylvia Diaz Interview

The First “Superintendent in Residence” at McGraw Hill By Guest Contributor, McGraw Hill This interview was originally published here. Dr. Sylvia Diaz has recently joined McGraw Hill as the company’s first Superintendent in Residence. In this new role, Dr. Diaz will champion the voices of educators and district leaders, identifying and forming relationships with forward-thinking […]

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K-12 Edtech Dominates Education Market Activity: Q3 K-12 Market Highlights

By Guest Contributor | 09/23/2022 | Comments Off on K-12 Edtech Dominates Education Market Activity: Q3 K-12 Market Highlights
group of business people

By Guest Contributor Lisa Wolfe While the investment bank, Berkery Noyes, reported a slight drop in investment and acquisition activity in the K-12 market in the first half of 2022,* there was a lot happening in the third quarter of the year with numerous acquisitions, rounds of funding and personnel changes being reported. And the […]

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New School District Job Titles: Technology

By MDR Marketing Team | 09/23/2022 | Comments Off on New School District Job Titles: Technology
group of business people

In last month’s post, we introduced new “Facilities Management & School Safety” job titles and we also previously examined new “Health & Wellness” positions. Now let’s look at the important category of “Technology.” While K-12 schools have been making significant investments in technology for decades, the events of the past few years, including the unanticipated switch […]

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4 Reasons to Try Augmented Reality in Your Classroom

By Guest Contributor | 09/23/2022 | Comments Off on 4 Reasons to Try Augmented Reality in Your Classroom
students using augmented reality in classroom

By Guest Contributor Patrick Merchant, Senior Digital Strategist, McGraw Hill School Much like voice recognition technology and even artificial intelligence, Augmented reality (AR) is increasingly making its way into PreK-12 classrooms. With the potential to make way for learning experiences that we couldn’t have even dreamed of a decade ago, the implications of this new […]

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Public School Enrollment Declines for the First Time in a Decade

By MDR Marketing Team | 09/23/2022 | Comments Off on Public School Enrollment Declines for the First Time in a Decade
happy students running down hallway

Each year MDR examines data on public school enrollment and offers a snapshot of the state of the country’s schools. This year’s results show interesting changes, likely resulting from the unanticipated events of the past few years. U.S. public school enrollment remained relatively stable over the past decade with 91 percent of all school age […]

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New School District Job Titles: Facilities Management & School Safety

By MDR Marketing Team | 08/18/2022 | Comments Off on New School District Job Titles: Facilities Management & School Safety
group of school personnel

Our database of school personnel recently grew with the addition of 35 new job titles and 11 title changes at the district level, reflecting the current educational landscape. In last month’s blog post, we introduced new titles in the “Health & Wellness” category, representing an increased focus in schools on those important two areas. As […]

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Six Phases of the Digital Marketing Funnel

By MDR Marketing Team | 08/18/2022 | Comments Off on Six Phases of the Digital Marketing Funnel
Marketing Funnel

As the 2022-2023 school year begins, it is a great time to review the six phases of the digital marketing funnel to help you successfully reach the perfect education prospects and convert them into customers this school year. Discovery: At the top of the funnel this is where your targeted audience finds out about your […]

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Reframing Our Industry’s Relationship with “Personalized Learning”

By Guest Contributor | 08/18/2022 | Comments Off on Reframing Our Industry’s Relationship with “Personalized Learning”
Girl using laptop

By Guest Contributor Dylan Arena, VP, Learning Science, McGraw Hill School Personalized learning has long floated atop the fizzy pool of education buzzwords. Education researchers have been trying to personalize learning with “teaching machines” since Sidney Pressey introduced his “Automatic Teacher” in 1924. A century later, there are some ways in which it’s working remarkably […]

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WeAreTeachers’ “Jackhammer Parents” Article Goes Viral

By Meghan Mathis | 08/18/2022 | Comments Off on WeAreTeachers’ “Jackhammer Parents” Article Goes Viral
Jackhammers

How Your Brand Can Benefit From These Editorial Successes While many of us may have heard of the term “helicopter parents,” the moms and dads who always seem to hover around their children trying to fix every problem they may encounter, WeAreTeachers editor and former teacher, Kelly Treleaven hit a chord with teachers when she […]

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WeAreTeachers Instagram Channel Wins the Gold!

By Malia Bartek | 08/18/2022 | Comments Off on WeAreTeachers Instagram Channel Wins the Gold!
WeAreTeachers Award

Over 542,000 followers agree The WeAreTeachers Instagram channel was recently recognized as a gold winner in the category of social media marketing and Instagram in the 2022 dotCOMM awards! The dotCOMM awards is an international competition honoring excellence in web creativity and digital communication. Highly-regarded judges from the Association of Marketing and Communications Professionals evaluate […]

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New School District Job Titles: Health & Wellness

By MDR Marketing Team | 07/21/2022 | Comments Off on New School District Job Titles: Health & Wellness
District Personnel

Things change. And over the past few years it seems like things have been changing at an accelerated pace, especially in education. At MDR, we knew this likely had an impact on the organizational structure of school districts and new positions may have been added to reflect emerging needs. To ensure that you can target […]

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How Your Brand Can Reach Educators This Back-To-School Season

By Malia Bartek | 07/01/2022 | Comments Off on How Your Brand Can Reach Educators This Back-To-School Season
Classroom

Back-to-school season is almost upon us! From mid-July through September, teachers across the United States are preparing their classroom spaces, putting together lesson materials, and gathering supplies. This time of year presents a unique opportunity to reach educators as they are actively searching for classroom ideas, free resources, and innovative products. At MDR, we’re experts […]

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Personnel Moves, Investments, and Acquisitions

By Guest Contributor | 06/16/2022 | Comments Off on Personnel Moves, Investments, and Acquisitions
Handshake

By Guest Contributor Lisa Wolfe Q2 K-12 Market Highlights In the second quarter of 2022, the K-12 education market saw a lot of personnel moves, with people joining the industry, being promoted to new roles and moving to new positions at other education companies. As schools and the market continue to adjust to the changes […]

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“Live” Conferences are Back: Four Tips for Reintroducing Your Company

By MDR Marketing Team | 06/16/2022 | Comments Off on “Live” Conferences are Back: Four Tips for Reintroducing Your Company
Conference traffic

The past two years, there’s been a lot of talk about the return to “normal” or, at the very least, what’s come to be referred to as the “new normal.” Well, when it comes to education conferences, we may be there! However, with the majority of education conferences back to being “live” events, companies are […]

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Striving for Change in PreK-12 Education While Preserving the Art of Teaching

By Guest Contributor | 06/16/2022 | Comments Off on Striving for Change in PreK-12 Education While Preserving the Art of Teaching
teacher with young students

By Guest Contributor Dr. Shawn Smith, Chief Innovation Officer at McGraw Hill School As this school year draws to a close, I’ve been hearing from some teachers that this year was their hardest yet. The focus of the beginning of this year was, of course, on academic learning loss: We had to determine the severity […]

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Thank a “Green Ribbon School”

By MDR Marketing Team | 05/18/2022 | Comments Off on Thank a “Green Ribbon School”
Modern Classroom

You may have heard of the federal Blue Ribbon Schools award program recognizing schools for academic excellence and closing the achievement gap, but did you know about the U.S. Department of Education’s Green Ribbon Schools awards? The goal of this program is to inspire schools to strive for 21st-century excellence by highlighting promising school sustainability […]

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