Recent Posts

What Does Apple’s Mail Privacy Protection Mean for Me?

By MDR Marketing Team | 10/14/2021 | Comments Off on What Does Apple’s Mail Privacy Protection Mean for Me?
Email Privacy

  At their annual Worldwide Developers Conference on June 7th this year, Apple announced a new policy on email privacy. According to Apple, their Mail Privacy Protection (MPP) “hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when Read More »

Read Now »

Teachers and Parents Agree: Social and Emotional Learning is More Important Than Ever

By Guest Contributor | 10/13/2021 | Comments Off on Teachers and Parents Agree: Social and Emotional Learning is More Important Than Ever
Group of students

By Guest Contributor Dr. Shawn Smith, Chief Innovation Officer, McGraw Hill   I’ve written previously in this publication on the role of EdTech providers in a post-pandemic landscape – on embracing flexible learning models, leveraging adaptive technology, and driving with student data.  Today, I want to explore the role of social and emotional learning (SEL) in that same complex landscape of K-12 education. Even in Read More »

Read Now »

Three Ways COVID-19 Disrupted the K-12 School Buying Cycle

By MDR Marketing Team | 10/13/2021 | Comments Off on Three Ways COVID-19 Disrupted the K-12 School Buying Cycle
school supplies on desk

Every November, Merriam-Webster picks the “word of the year.” For 2020, it was “pandemic.” (Go figure!) While it is still a bit early for the 2021 word to be announced, it might well be “disruption.”  And among the things that have been most disrupted over the past year or more is the way that we Read More »

Read Now »

Match District Size to Your Business Goals

By MDR Marketing Team | 09/21/2021 | Comments Off on Match District Size to Your Business Goals
Teacher helping students using tablets

MDR Insights There are 95,478 public schools in America, serving over 49 million public school students. Let’s look at the different school district sizes and what types of businesses match their needs. At MDR, we consider a district large if it enrolls over 10,000 students. A medium district enrolls 2,500 to 9,999 students, and a Read More »

Read Now »

A Learning Scientist’s Advice for Back to School: Let Them Play

By Guest Contributor | 09/16/2021 | Comments Off on A Learning Scientist’s Advice for Back to School: Let Them Play
Girls reading on tablet

 By Guest Contributor Dylan Arena, VP, Learning Science, McGraw Hill School Group I’ve been fascinated by both learning and playing for my whole life, but it wasn’t until graduate school that I fully appreciated how related they are. Now I love to remind people that play is the most powerful adaptation for learning in the Read More »

Read Now »

Teacher Appreciation Day x 365

By MDR Marketing Team | 09/16/2021 | Comments Off on Teacher Appreciation Day x 365
Teacher Appreciation 365 days

 We’re all familiar with Teacher Appreciation Week. Considering everything teachers are dealing with right now–return to in-person instruction, keeping kids safe, helping students catch up, and controversies about curriculum—we’d like to make a suggestion… Let’s make every day Teacher Appreciation Day. Here’s why: whatever expectations you may have in a typical year for teacher time? Read More »

Read Now »

How States Plan to Use Federal Pandemic Relief Funds, Part 2

By MDR Marketing Team | 09/14/2021 | Comments Off on How States Plan to Use Federal Pandemic Relief Funds, Part 2
Teacher in Classroom

 The U.S. Department of Education recently approved 21 state plans for use of their American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. These states join 11 others and Washington, D.C. whose plans were approved earlier this year. The plans detail how each state is using and plans to use ARP ESSER funds Read More »

Read Now »

Education Marketplace Sees Active Third Quarter

By Guest Contributor | 09/14/2021 | Comments Off on Education Marketplace Sees Active Third Quarter
Business Colleagues

 By Guest Contributor Lisa Wolfe While back-to-school 2021 may have been more uncertain than we had previously hoped, one thing that hasn’t been uncertain this year is growth, acquisition, and investment in the education market. We previously provided you with updates on top news from the first and second quarters of 2021. At the end Read More »

Read Now »

The Role of EdTech Providers in a Post-Pandemic K-12 Landscape

By Guest Contributor | 08/19/2021 | Comments Off on The Role of EdTech Providers in a Post-Pandemic K-12 Landscape
students at board

By Guest Contributor Dr. Shawn Smith, Chief Innovation Officer, McGraw Hill School Group We’re in a transitional moment in K-12 education. As an institution, education has always had an incremental relationship with change. But within that relatively static institution, individuals – teachers, students, principals – have been making their own changes at the scale of their classrooms, schools, and learning communities.   Read More »

Read Now »

Get Your Board on Board

By Guest Contributor | 08/19/2021 | Comments Off on Get Your Board on Board
School Board Meeting

By Guest Contributor Erin Werra, Skyward Behind just about every public school district is an elected school board. Here are a few considerations to cultivate harmony. It takes a village to run a public school district. Harmony is the goal, but in turbulent times like these, tension arises quickly. As communities navigate changes and challenges, defining Read More »

Read Now »

Still Facing a Digital Divide? The FCC Can Help.

By MDR Marketing Team | 07/21/2021 | Comments Off on Still Facing a Digital Divide? The FCC Can Help.
close up of student hands doing school work

Educators couldn’t miss the headlines about the additional $122 billion allocated for ESSER in the American Rescue Plan (ARP), signed into law in March. But there was another boon for education in the ARP that you may not have heard about: the Emergency Connectivity Fund (ECF). Administered through the Universal Service Administrative Company of the FCC, Read More »

Read Now »

Learn How States Plan to Use Federal Pandemic Relief Funds

By MDR Marketing Team | 07/21/2021 | Comments Off on Learn How States Plan to Use Federal Pandemic Relief Funds
Teacher with students wearing masks

States and school districts around the country are seeing the influx of American Rescue Plan Elementary and Secondary Emergency Relief (ARP ESSER) funds. The U.S. Department of Education recently approved plans from 11 states and Washington, D.C. for using the funds to safely reopen and sustain  the operation of schools, and address the needs of Read More »

Read Now »

Four Ways to Help Schools Keep Parents Engaged in Education

By Guest Contributor | 07/21/2021 | Comments Off on Four Ways to Help Schools Keep Parents Engaged in Education
Parent helping child with school work

By Guest Contributor Lisa Wolfe Parents have always been involved in school and their children’s education. They’ve gone to PTA/PTO meetings, participated in parent-teacher conferences, volunteered in the classroom and, of course, helped with homework. But 2020 and the closure of schools due to the COVID-19 pandemic took that involvement to a whole new level. Read More »

Read Now »

Five Ways COVID-19 May Have Changed Schools for the Better

By MDR Marketing Team | 06/22/2021 | Comments Off on Five Ways COVID-19 May Have Changed Schools for the Better
5 Teachers giving thumbs up to positive changes in schools

As teachers exhale and hopefully get some well-deserved R&R, we thought it was time to reflect on some of the changes coming out of the COVID-19 experience. Sometimes out of chaos comes positive change, here are five ways we think schools will have changed for the better: Remote learning may be here to stay. Not Read More »

Read Now »

Continued Investments, Acquisitions and Plans for Back-to-School: Q2 2021 in Review

By Guest Contributor | 06/22/2021 | Comments Off on Continued Investments, Acquisitions and Plans for Back-to-School: Q2 2021 in Review
Business meeting

By Guest Contributor Lisa Wolfe While there wasn’t quite as much activity as in the first quarter of 2021, the education space remained a hot bed of acquisition and investment activity in the second quarter with some significant initial public offerings (IPO) and leadership appointments. Here are highlights: McGraw Hill acquired Kidaptive, Inc., an adaptive Read More »

Read Now »

Planning to Support Teachers for Back-to-School 2021-2022

By MDR Marketing Team | 05/21/2021 | Comments Off on Planning to Support Teachers for Back-to-School 2021-2022
teacher relaxing in classroom

 As of April 2021, the CDC reported nearly 80 percent of teachers, school staff, and childcare workers have received at least one shot of COVID-19 vaccine*, recently the FDA approved the Pfizer vaccine for children as young as 12 and experts are predicting even younger children will be eligible to be vaccinated by the end Read More »

Read Now »

Five Tips for Helping Schools Accelerate Social Emotional Growth

By Guest Contributor | 05/21/2021 | Comments Off on Five Tips for Helping Schools Accelerate Social Emotional Growth
Happy student with teacher

By Guest Contributor Lisa Wolfe There’s been a lot of talk over the past year about the “learning loss” K-12 students may have suffered as a result of the switch to remote learning, but it is also important to shine a spotlight on the toll it may have taken on their social and emotional development Read More »

Read Now »

Getting the Attention of Purchasing Decision Makers

By MDR Marketing Team | 05/21/2021 | Comments Off on Getting the Attention of Purchasing Decision Makers
Colleagues discussing project

One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships Read More »

Read Now »

Marketing Prepares for the “Cookieless Future”

By Sean McCloud | 04/30/2021 | Comments Off on Marketing Prepares for the “Cookieless Future”
Cookie keyboard key

You’ve likely heard some rumblings in the marketing world about the death of the third-party cookie. Dramatic language aside, some big changes are coming in how browsers handle user site visit information. Those changes will have an impact on how MDR’s digital display advertising works. So, we want to give you a heads up about Read More »

Read Now »

Celebrating Teacher Appreciation Week 2021

By Kristina James | 04/23/2021 | Comments Off on Celebrating Teacher Appreciation Week 2021
Thank You Teacher

We’ve had a lot of heroes to celebrate over the past year, among them, and most notably for our community, the over 4 million U.S. K-12 teachers! While thanking teachers should not be a once-a-year event, we have an opportunity with Teacher Appreciation Week 2021, May 3-7, to share our gratitude. This year, more than Read More »

Read Now »

Big Opportunities to Support 2021 Summer Learning

By Guest Contributor | 04/23/2021 | Comments Off on Big Opportunities to Support 2021 Summer Learning
summertime learning

By Guest Contributor Lisa Wolfe Summer learning is a big topic this year among educators and plans are taking shape for many school districts now. While many school districts traditionally offer students some type of summer learning program, this year is seeing a surge in these offerings as educators and parents strive to ensure that Read More »

Read Now »

Five Tips for Getting Educators to Open Your Email Campaigns

By Sean McCloud | 04/23/2021 | Comments Off on Five Tips for Getting Educators to Open Your Email Campaigns
teacher reading email

Experts say that the average American employee receives more than 120 emails a day. Looking at your own inbox, you might think even that is a vast under-estimate. Every day, you need to sort through the important work emails that need to be handled immediately, the e-newsletters that contain information that help you do your Read More »

Read Now »

The Opportunities in the NEW Back-to-School

By Kristina James | 04/23/2021 | Comments Off on The Opportunities in the NEW Back-to-School
Reviewing marketing plans

The last year in education has been an ‘all hands on deck’ situation. Educators, parents, districts, providers, nonprofits…everyone pitched in to keep student progress moving forward under challenging, and constantly changing, circumstances. Like a stress test, this current school year demonstrated how important it is to have an efficient and flexible marketing operation that can Read More »

Read Now »

New Federal Relief for Education in the American Rescue Plan

By Maureen Hance | 03/19/2021 | Comments Off on New Federal Relief for Education in the American Rescue Plan
2021 American Relief Plan

On March 11, 2021, President Biden signed the $1.9 trillion American Rescue Plan, with another round of COVID-19 relief funding for education. The new law includes: $129 billion for K-12 state education agencies, including $800 million for children experiencing homelessness $40 billion for colleges and universities $2.75 billion to governors for use by private schools Read More »

Read Now »

Investments, Growth, Acquisitions & Reopening: Q1 2021 in Review

By Guest Contributor | 03/19/2021 | Comments Off on Investments, Growth, Acquisitions & Reopening: Q1 2021 in Review
Q1 2021 Industry News

By Guest Contributor Lisa Wolfe Lisa Wolfe joins us again to provide an update on education news.   From an education perspective, reopening schools and the status of spring assessments dominated the education headlines during the first quarter of 2021. Plus, the news of investment, growth, and acquisition in the education community during Q1 is Read More »

Read Now »

3 Tips for the Spring Selling Season

By Kristina James | 03/12/2021 | Comments Off on 3 Tips for the Spring Selling Season
School Supplies

Each year, we review the marketing strategies that we believe will guide our customers to success in the spring selling season and beyond. When we look at the trends for 2021, it quickly becomes clear: In today’s environment, a focus on data, digital, and customer engagement will pave the path to marketing growth and sales Read More »

Read Now »

Prepping for the Spring 2021 Selling Season

By Kristina James | 02/16/2021 | Comments Off on Prepping for the Spring 2021 Selling Season
School Supplies

If the view from your window looks anything like mine, spring may be the furthest thing from your thoughts. But, thankfully, it really is right around the corner and now—before the crocuses pop their heads through the snow—is the time to start planning for the spring 2021 selling season! Although this year’s selling cycle has Read More »

Read Now »

3 Methods of Broadband Expansion

By Guest Contributor | 02/12/2021 | Comments Off on 3 Methods of Broadband Expansion
Student using laptop to create diagram

By Guest Contributor Caroline Gilchrist, Skyward, Inc. In a world of connectivity, pockets of darkness remain. Twelve million children in the U.S. lack the internet access or devices they need to participate in remote learning. This disparity has only become more apparent—and devastating—amid the pandemic. Are you looking to light up the dark? Here are Read More »

Read Now »

Six Hot Topics in Education for 2021

By Guest Contributor | 02/05/2021 | Comments Off on Six Hot Topics in Education for 2021
Students raising hands in classroom wearing face masks

By Guest Contributor Lisa Wolfe Now that the second half of the school year is underway, let’s take a look at the hot topics in education for 2021. Although COVID-19 has put added pressure on the education system, many of this year’s topics are the same ones that the community has dealt with for ages. Read More »

Read Now »

How We Reached Educators in 2020

By Hannah Hudson | 02/04/2021 | Comments Off on How We Reached Educators in 2020
Using laptop and mobile phone with icons

Reaching educators and engaging them are both an art and a science and, generally, we lean into what worked in the past. 2020 required us all to pivot plans and rethink strategies for communicating with educators. As teachers and the greater education community figured out how to teach and learn in new ways, there were Read More »

Read Now »