Recent Posts

Vicki’s Scoops for November 3

By MDR Marketing Team | 11/03/2017 | Comments Off on Vicki’s Scoops for November 3
MDR-vicki-bigham-scoops

It’s been a busy week here and lot of fun with trick-or-treating earlier this week and then cheering on the new World Series champs! How about those Astros? Woo hoo! But there will be no tricks here as I bring you this week’s scoops. See what I have for you! New roles for colleagues and […]

Read Now »

The Top 4 Ways Brands Can Support Title I Teachers

By Guest Contributor | 11/02/2017 | Comments Off on The Top 4 Ways Brands Can Support Title I Teachers
brands support teachers

We got a first-hand perspective on Title I teaching from a member of WeAreTeachers. Here are some ways brands and nonprofits can apply these insights to become the kind of ally that Title I teachers in particular want to partner with. I taught in Title I schools for my first five years of teaching. Title […]

Read Now »

Why Your Efforts to Target Teachers Have Tanked

By MDR Marketing Team | 10/30/2017 | Comments Off on Why Your Efforts to Target Teachers Have Tanked
MDR-Marketing-to-teachers

Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do […]

Read Now »

Exciting Changes Here for EdNET News Alert & EdNETinsight.com

By MDR Marketing Team | 10/27/2017 | Comments Off on Exciting Changes Here for EdNET News Alert & EdNETinsight.com
EdNET newsalert ednetinsight.com

Over the last several months, MDR’s marketing team has been busy refreshing the MDR look and feel. We have a fresh new logo and a new web site, updated marketing solutions, and a renewed commitment to helping education marketers stay connected to schools and their leaders. Long-time readers will know that the EdNET News Alert and […]

Read Now »

Vicki’s Scoops for October 27

By MDR Marketing Team | 10/27/2017 | Comments Off on Vicki’s Scoops for October 27
MDR Education Vicki Scoops

Ooh, Fall is in the air, and Snoop is loving it. It sure makes it challenging to be at my desk working when I want to be outside, but with the weekend upon us, we can all get outside and enjoy the season. But first—check out this week’s scoops…. New roles for colleagues and friends…. […]

Read Now »

Student Data Privacy Debate Resurfaces

By MDR Marketing Team | 10/26/2017 | Comments Off on Student Data Privacy Debate Resurfaces
MDR Education Personal Data

In case you missed it, the Department a of Education (ED) and the Federal Trade Commission (FTC) are hosting a workshop on December 1 to examine what they call the “intersection” of the Children’s Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA). The overall goal is “to gather information […]

Read Now »

Learning in the 21st Century

By Guest Contributor | 10/26/2017 | Comments Off on Learning in the 21st Century
MDR digital 21st century learning

Cheri Sterman – Crayola Director of Education, and Vice Chair of the Partnership for 21st Century Learning. Education today has shifted away from giving children answers that adults already figured out. Instead, teachers pose real-world problems for students to solve. Art-integration, project-based learning, and STEAM (Science, Technology, Engineering, Art and Math) help students articulate higher-level questions and […]

Read Now »

Pinterest Is Your Best Long-Term Social Investment

By MDR Marketing Team | 10/23/2017 | Comments Off on Pinterest Is Your Best Long-Term Social Investment
Pinterest is Your Best Long-Term Social Investment

In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips on how to make the most of your […]

Read Now »

Why Tried and True is Here to Stay in Tomorrow’s Classrooms

By Guest Contributor | 10/20/2017 | Comments Off on Why Tried and True is Here to Stay in Tomorrow’s Classrooms
MDR classroom tech

Scott Evans – Marketing Manager, Califone Imagine what a classroom will look like 30 years from now. You might envision students wearing virtual reality headsets and robots acting as teachers. But, what if these classrooms still used tried and true technology, such as a standard projector or a traditional calculator? With so much buzz around […]

Read Now »

Vicki’s Scoops for October 20

By MDR Marketing Team | 10/20/2017 | Comments Off on Vicki’s Scoops for October 20

Woo hoo, it is Friday! The Snoop is ready for a weekend. How about you? But first, you know the drill: check out this week’s scoops! New roles for colleagues and friends…. PAPERbasket, the new ed tech ROI startup is making waves as schools and companies start to hear of its solution. With its first […]

Read Now »

DoE Grant Priorities, Screen Time

By MDR Marketing Team | 10/20/2017 | Comments Off on DoE Grant Priorities, Screen Time

Secretary DeVos has proposed 11 priorities and related definitions for use in the Department of Education’s discretionary grant programs. These proposed priorities and definitions are intended to replace the Department’s supplemental priorities published on December 10, 2014. Though the bulk of the Department’s money funds programs that operate under a set formula – like Title […]

Read Now »

Top 5 Tips for Using Facebook to Create Social Bonds with Educators

By MDR Marketing Team | 10/16/2017 | Comments Off on Top 5 Tips for Using Facebook to Create Social Bonds with Educators
Top 5 Tips for Using Facebook to Create Social Bonds with Educators

Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood […]

Read Now »

MDR’s School Spending Update 2015-2016

By MDR Marketing Team | 10/13/2017 | Comments Off on MDR’s School Spending Update 2015-2016
The Risk of Dirty Data Report

We recently released our annual School Spending Update for the 2015-2016 school year. Below you will find a summary of the findings. MDR’s proprietary school expenditure research shows U.S. K-12 public schools increased instructional spending by 3% in the 2015-2016 school year to $12.8 billion. The national average for All Instructional Materials (AIM) spending was […]

Read Now »

Teaming Up With Teachers to Drive Awareness of Your Corporate Cause

By MDR Marketing Team | 10/13/2017 | Comments Off on Teaming Up With Teachers to Drive Awareness of Your Corporate Cause
Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

Read Now »

Vicki’s Scoops for October 13

By MDR Marketing Team | 10/13/2017 | Comments Off on Vicki’s Scoops for October 13

Hi everyone and happy Friday—and, happy Friday, the 13th! Those who know me know I am not superstitious, and after all, what’s not to love about Friday? Before you head out to that weekend, check out my scoops for you…. Friends and colleagues in new roles…. bulb, an emerging leader in digital portfolio software, has […]

Read Now »

Technologies Coming and Going

By MDR Marketing Team | 10/13/2017 | Comments Off on Technologies Coming and Going

Campus Technology has been releasing snapshots of the results from its 2017 second annual Teaching with Technology Survey. The snapshots focus on one aspect of the research reporting, for instance, on college faculty’s use of blended learning or their take on the most valuable classroom technology tools. The one that caught my eye today reported […]

Read Now »

To Succeed in Ed Tech, Become a Lifelong Learner

By Guest Contributor | 10/12/2017 | Comments Off on To Succeed in Ed Tech, Become a Lifelong Learner
To Succeed in Ed Tech, Become a Lifelong Learner

This is a guest post by Chris Piehler, Lead Storytller, PR with Panache! As I sift through my memories of EdNET 2017 (the sessions, the sun, the bocce), one essential lesson stands out: the importance, in our industry, of being a lifelong learner. No one exemplifies this more than our longtime EdNET host, Vicki Smith […]

Read Now »

Social Media that Attracts Teachers to Your Brand

By MDR Marketing Team | 10/09/2017 | Comments Off on Social Media that Attracts Teachers to Your Brand
Social Media that Attracts Teachers to Your Brand

Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social […]

Read Now »

Vicki’s Scoops for October 6

By MDR Marketing Team | 10/06/2017 | Comments Off on Vicki’s Scoops for October 6

Welcome to October, everyone. The changing season and promise of cooler weather seems to give everyone a lift. We have experienced another terribly sad week and another terribly devastating event. I see that today is World Smile Day. Sometimes receiving a smile from someone else, even a stranger, or giving one to another person can […]

Read Now »

State of the Market Research

By MDR Marketing Team | 10/06/2017 | Comments Off on State of the Market Research

Last week MDR published “School Trends: Principals’ Perspectives on Instructional Initiatives and Purchasing Decisions,” the final report in the 2017 State of the K-12 Market series. Previous reports examined the market from the perspective of classroom teachers and district-level administrators responsible for curriculum and instructional technology. This comprehensive approach allowed us to get a unique […]

Read Now »

Partnerships 101: Why Smart Brands Choose Teachers

By MDR Marketing Team | 10/04/2017 | Comments Off on Partnerships 101: Why Smart Brands Choose Teachers
Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: […]

Read Now »

Why Investing in Your Company’s Future Starts with Students

By MDR Marketing Team | 10/02/2017 | 1 Comment
Why Investing in Your Company’s Future Starts with Students

As a child, I always looked forward to the new school year. I loved the smell of new notebooks and freshly sharpened pencils. I loved the tightness of new sneakers, reminding me that the days of running around barefoot were gone. I loved the thrill of meeting my teachers, getting the year’s textbooks, and walking […]

Read Now »

Vicki’s Scoops for September 29

By MDR Marketing Team | 09/29/2017 | Comments Off on Vicki’s Scoops for September 29

Happy Friday, friends! Since we didn’t have time to post news last week due to our being in Scottsdale for EdNET 2017, I am sure you are ready for a fix of my scoops, but first, pour another cup of coffee and prepare to sit back for a while, as I have a ton of […]

Read Now »

STEM Priority for DoE

By MDR Marketing Team | 09/29/2017 | Comments Off on STEM Priority for DoE

Earlier this week, President Trump directed a memo to Secretary DeVos that encouraged the Department of Education to use $200 million from the Department’s budget to fund grant programs to support “high-quality STEM education, including Computer Science in particular. The memo also encouraged the Department to “prioritize helping districts recruit and train teachers capable of […]

Read Now »

The Power of Personalization: Standing Out in the Inbox

By MDR Marketing Team | 09/26/2017 | Comments Off on The Power of Personalization: Standing Out in the Inbox
Personlization

“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, […]

Read Now »

Good Emailer Citizenship: Being a Welcome Sender

By MDR Marketing Team | 09/20/2017 | Comments Off on Good Emailer Citizenship: Being a Welcome Sender
MDR-email-marketing

Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as […]

Read Now »

Smart Email Design: In the Eye of the Recipient

By MDR Marketing Team | 09/18/2017 | Comments Off on Smart Email Design: In the Eye of the Recipient

Send. Whoosh! It’s a great feeling to send your email out into the world to generate clicks and conversions for you. But how does your email look when it arrives in people’s inboxes? Even if it looked fine when you sent it, it could look completely different to recipients. And the poor appearance of your […]

Read Now »

Vicki’s Scoops for September 15

By MDR Marketing Team | 09/15/2017 | Comments Off on Vicki’s Scoops for September 15

Ok friends, happy Friday! The Snoop is headed to Scottsdale tomorrow as our team prepares for EdNET 2017, and I sure hope you are headed there, too. It will be an amazing time, both in learning from the programming planned and with that all-important networking. I hope you have your sessions and appointments planned, but […]

Read Now »

Arts in Education, House Passes FY 2018 Appropriations Bill

By MDR Marketing Team | 09/15/2017 | Comments Off on Arts in Education, House Passes FY 2018 Appropriations Bill

Last week, the Education Commission of the States released “Beyond the Core: Advancing Student Success Through the Arts.” The report details research that shows that arts education can have dramatic effects on critical 21st century skills, such as creativity, teamwork and perseverance. Further, while arts education supports success across student groups, disadvantaged and at-risk students […]

Read Now »

How Do Schools Spend Discretionary Funds?

By Guest Contributor | 09/14/2017 | Comments Off on How Do Schools Spend Discretionary Funds?

Bob Stimolo, president of School Market Research Institute, Inc. (SMRI), gave us a preview of the October 2016 survey of 200 elementary through high school secretaries that was conducted jointly by School Market Research Institute (SMRI) and Market Data Retrieval (MDR). School secretaries are key players when it comes to schools learning about and making […]

Read Now »