Recent Posts
It’s been a busy week here and lot of fun with trick-or-treating earlier this week and then cheering on the new World Series champs! How about those Astros? Woo hoo! But there will be no tricks here as I bring you this week’s scoops. See what I have for you! New roles for colleagues and […]
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We got a first-hand perspective on Title I teaching from a member of WeAreTeachers. Here are some ways brands and nonprofits can apply these insights to become the kind of ally that Title I teachers in particular want to partner with. I taught in Title I schools for my first five years of teaching. Title […]
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Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do […]
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Over the last several months, MDR’s marketing team has been busy refreshing the MDR look and feel. We have a fresh new logo and a new web site, updated marketing solutions, and a renewed commitment to helping education marketers stay connected to schools and their leaders. Long-time readers will know that the EdNET News Alert and […]
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Ooh, Fall is in the air, and Snoop is loving it. It sure makes it challenging to be at my desk working when I want to be outside, but with the weekend upon us, we can all get outside and enjoy the season. But first—check out this week’s scoops…. New roles for colleagues and friends…. […]
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In case you missed it, the Department a of Education (ED) and the Federal Trade Commission (FTC) are hosting a workshop on December 1 to examine what they call the “intersection” of the Children’s Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA). The overall goal is “to gather information […]
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Cheri Sterman – Crayola Director of Education, and Vice Chair of the Partnership for 21st Century Learning. Education today has shifted away from giving children answers that adults already figured out. Instead, teachers pose real-world problems for students to solve. Art-integration, project-based learning, and STEAM (Science, Technology, Engineering, Art and Math) help students articulate higher-level questions and […]
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In the past two weeks, we shared 5 tips for connecting with educators on Facebook and talked about using social media to attract teachers to your brand. This week we look at why Pinterest is your best long-term social investment (hint: teachers love it), and share tips on how to make the most of your […]
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Scott Evans – Marketing Manager, Califone Imagine what a classroom will look like 30 years from now. You might envision students wearing virtual reality headsets and robots acting as teachers. But, what if these classrooms still used tried and true technology, such as a standard projector or a traditional calculator? With so much buzz around […]
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Last week, we talked about using social media to attract teachers to your brand. This week, I’m sharing 5 tips for connecting with educators on Facebook. TIP 1: Be positive, smart, and interesting Educators don’t go on Facebook to interact with brands, but they will engage with brands that do Facebook well. Fit the mood […]
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We recently released our annual School Spending Update for the 2015-2016 school year. Below you will find a summary of the findings. MDR’s proprietary school expenditure research shows U.S. K-12 public schools increased instructional spending by 3% in the 2015-2016 school year to $12.8 billion. The national average for All Instructional Materials (AIM) spending was […]
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Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]
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This is a guest post by Chris Piehler, Lead Storytller, PR with Panache! As I sift through my memories of EdNET 2017 (the sessions, the sun, the bocce), one essential lesson stands out: the importance, in our industry, of being a lifelong learner. No one exemplifies this more than our longtime EdNET host, Vicki Smith […]
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Are your ears burning? Somewhere on social media, teachers are discussing their need for your product, or if you’re lucky, your brand itself. When you join the conversation you want your brand’s presence to be natural and welcome, not like an infomercial that no one asked to hear. Your first step is understanding the social […]
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America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: […]
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As a child, I always looked forward to the new school year. I loved the smell of new notebooks and freshly sharpened pencils. I loved the tightness of new sneakers, reminding me that the days of running around barefoot were gone. I loved the thrill of meeting my teachers, getting the year’s textbooks, and walking […]
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“Dear Occupant.” That’s a greeting that usually destines a piece of direct mail for the trash. Why would email be any different? Personalizing email and inserting dynamic content are email marketing best practices because they show recipients you know who they are and what they’re interested in. In a recent survey of education email marketers, […]
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Are your emails considered steak, or spam? An email isn’t an email until it successfully reaches the inbox of your intended recipient. And arrival in the inbox is far from guaranteed these days. Today’s email marketers need to be savvy about deliverability: what it is, what makes an email deliverable, and what marks you as […]
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