Recent Posts
Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking […]
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Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with […]
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It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next. The 2020 conference season kicked off this week with the Future of Education Technology Conference (FETC) in sunny Miami, FL. The thing […]
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Thank you to The Marketing Scope for sharing our guest contributed article. Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building […]
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By Anne Goto, Data Products Manager, MDR Not long ago we communicated that the California Consumer Privacy Act (CCPA) of 2018 was signed, with an effective date of January 1, 2020, on the horizon. Well, the time has come! CCPA took effect on January 1, bringing changes that affect both consumers and businesses, including education […]
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By Guest Contributor – Lanette Trowery, PhD, Senior Director of Learning Research and Strategy, McGraw-Hill In my work as a teacher educator and classroom coach, one of my greatest joys was seeing teachers grow their classrooms into true learning communities. It’s never easy or seamless work; the time and support needed to create a classroom […]
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By Britten Follett, Executive Vice President, Follett School Solutions Recently, Follett School Solutions hosted fourteen school district superintendents from across the country to discuss hot topics in education, while giving us valuable feedback on our products and services. The high-energy conversations revealed each educator’s passion as we covered topics ranging from equity and diversity to […]
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What are the hot topics for educators right now? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]
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We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well […]
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Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear […]
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By Jacob Bruno, Vice President, Professional Learning, NWEA A highly effective educator in every classroom is the most powerful lever to actualize growth and achievement for all students. High quality professional learning for our teachers and leaders is the best way to build the kind of individual and collective educator efficacy to make this happen. […]
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By Steve Palm – General Manager, MDR In the education sales and marketing industry, we’re seeing a significant rise in the use of sales acceleration tools, CRMs, marketing automation platforms, and, more recently, the connectivity of those systems to Customer Data Platforms (CDPs). Maintaining consistent and current information across your business is crucial to enable […]
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By Gina Faulk – General Manager, EdGate Correlation Services Have you heard this one? AI will silently take over a lot of industries until it gets to carpentry…Then suddenly everyone will start coming out of the wood work. Bad joke aside, we’re all reading the headlines: there will be a projected 58 million new artificial intelligence […]
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What are the hot topics for educators right now? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]
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Thank you to Chief Marketer for sharing our guest contributed article. More companies are considering an account based marketing (ABM) approach, and for good reason. A 2019 survey by Digital Kungfu revealed that 47 percent of information communication technology companies have been successfully using ABM for at least a year. Further, 85 percent of marketers reported a higher return […]
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Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as […]
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That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t […]
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School spending is big business. Teachers spend an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school supplies for […]
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By Erin Werra – Writer & Researcher at Skyward and Advancing K12. Technology has evolved the modern workplaces from an office cube farm to maximum flexibility. A similar trend is emerging for K12 schools with the advent of 1:1 technology programs, flipped classrooms, and more widespread connectivity. But is blurring the boundaries of classroom learning […]
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There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and […]
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What are the hot topics for educators right now? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]
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By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It […]
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I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is […]
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By Britten Follett – Executive Vice President, Follett School Solutions Last month, I had the opportunity to host an evening with James Patterson. Yes, THE James Patterson, the world’s bestselling author, most trusted storyteller, and generous philanthropist. There we were, Mr. Patterson and me, up on a stage in front of 200 Follett customers. During my 10 […]
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Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call […]
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Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies […]
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If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top […]
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By Gina Faulk – General Manager, EdGate Correlation Services Like many busy working moms I was recently last-minute Googling birthday ideas for my 10-year-old son. One particular item popped up that caught me by surprise. Not because it involved slime (always popular) or Nerf (If I find one more stray Nerf bullet!), but because it was […]
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What are the hot topics for educators right now? Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently. This is where we share with you the topics that get the most buzz with educators! Are you interested in sponsoring an article like […]
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Thanks to CEOWorld Magazine for referencing us in this great article. Over the last few years, you’ve probably noticed a disturbing business trend for organizations interested in continued growth: Hiring has been getting harder. For the first time, the number of job openings exceeded the number of unemployed workers in the U.S. In order to fill vacant positions […]
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