Recent Posts

CARES Act Funding Webinar: Questions Answered

By Maureen Hance | 06/11/2020 | 0 Comments
Man using calculator

As you may know, a significant portion of the federal economic relief bill—the Coronavirus Aid, Relief, and Economic Security Act (CARES Act)—is allocated to government programs focused on educational institutions, families and children. This includes $30.5 billion in Education Stabilization Funds dedicated to K-12, Higher Education and a Governor’s Emergency Relief Fund for local K-12 Read More »

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What do educators need right now? Survey says…

By Kristina James | 05/21/2020 | 0 Comments
Educator Sentiment Survey

While education is certainly facing unprecedented challenges in responding to stay-at-home orders, educators are rising to the challenge. A history of constant evolution in U.S. education – from Common Core to asynchronous learning – may have helped educators hone their skills as problem solvers. That’s one conclusion from a recent survey MDR conducted with educators Read More »

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Appreciating Teachers in a Difficult Time

By Guest Contributor | 05/15/2020 | 0 Comments
Thank You Teacher

By Guest Contributor Kimmie Fink, WeAreTeachers Editor With school closures and the move to online learning, teachers are working harder than ever…and they deserve to be appreciated as such. But how do you show gratitude to teachers when they’re not physically in the school building? At WeAreTeachers, we’re seeing folks get creative in the way Read More »

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Marketing to an Evolving Educational Landscape

By Guest Contributor | 05/06/2020 | 0 Comments
Remote Learning Students

By Guest Contributor Lisa Wolfe How we view “school” changed somewhat abruptly just weeks ago. While this would typically be the time when companies would be ramping up their efforts to market products and resources for the 2020-2021 school year, instead everyone is taking a step back to assess what the needs will be in Read More »

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We Need Social and Emotional Learning Now More Than Ever

By Guest Contributor | 04/16/2020 | 0 Comments
Father helping daughter with homework

By Guest Contributor Dr. Anne Snyder, McGraw-Hill Education As schools have shuttered and emergency homeschooling has become the new norm, families and teachers alike are working together to ensure that learning continues, albeit in new ways. The restrictions introduced by the COVID-19 safety precautions have understandably created challenges for families and educators alike. Despite this, Read More »

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Social Distancing Is Driving Social Media

By Kristina James | 04/06/2020 | 0 Comments
Man using laptop and tablet

With nearly 300 million people in at least 38 states being urged to stay home, sales and marketing professionals alike have absorbed a new vocabulary term, “social distancing.” Because of social distancing millions of us are working from home, top Education conferences like NCTM, ALA and ISTE have been canceled, and we are all wrapping Read More »

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Education in the Time of Coronavirus

By Kristina James | 04/06/2020 | 0 Comments
Father and son working at home

Like many of you, I find most of my daily activities have significantly changed because of the Coronavirus (COVID-19) quarantine/”shelter in place” rules. I’m making the best of it, spending time with my family, connecting more frequently via text, FaceTime and social media, and shopping — lots of shopping for food and supplies, of course, Read More »

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School Supply Lists for Fall? They’re Being Compiled Now.

By Kristina James | 03/12/2020 | 0 Comments
School Supplies

Teachers are known for their advance planning, so it’s no surprise they get out ahead of the fall classroom resupply game by making their shopping lists months in advance. And our research reveals most lists are compiled in the spring. To make the list, it’s important to focus your persuasive attention on teachers because over Read More »

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Do the Benefits of Digital Devices in School Classrooms Outweigh the Downsides?

By Guest Contributor | 03/11/2020 | 0 Comments
Classroom Technology

Thanks to The Wall Street Journal for citing MDR data from our Teachers Talk Technology report in their article!  Two professionals in the education space share the benefits and potential downsides of digital devices in classrooms: “Technology has steadily worked its way into classrooms around the world, from kindergarten to graduate school. Its use in Read More »

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Top Minds in the Education Industry Convene at MDR’s Inaugural EdNET Executive Council

By Kristina James | 03/11/2020 | 0 Comments
NYC Skyline

What do you get when C-suite leaders from top education companies convene for a day to examine current trends and plot a path for the industry’s future? Spirited discussion, thoughtful consideration of the evolving education environment, and synergy and connections that have the potential to transform both their companies and the future of learning. That’s Read More »

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Why Schools Are Important Advocates for Effective Data Privacy Practices

By Guest Contributor | 03/05/2020 | 0 Comments
Privacy

By Divya Sridhar, Ph.D. Background Educators have more opportunities than ever before to harness the power of digital technologies and use the data resulting from those technologies to improve their students’ educational outcomes. For example, educators can use student data to do the following: Organize and grade homework assignments; Support group projects; Monitor attendance; and Read More »

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2019 Top Content for Teachers

By Kristina James | 02/20/2020 | 0 Comments
Colleagues collaborating

With more than 60 million page views in 2019 and 600,000 new followers across Facebook, Twitter, Pinterest and Instagram channels, WeAreTeachers  is the online destination for teachers and school leaders. Educators come to WeAreTeachers every day looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor. Our team of strategists have become Read More »

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Some of the Savviest Instagram Influencers Are Classroom Teachers

By Guest Contributor | 02/20/2020 | 0 Comments
Colleagues collaborating

Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. Read More »

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3 Verticals That Rock School Fundraising

By Guest Contributor | 02/20/2020 | 0 Comments
3 Verticals That Rock School Fundraising

Thanks to Mogul for publishing us in this great article. Here’s a sneak peak of the article written by our very own Linda Ingersoll. There are few certainties in life: death, taxes, and school fundraisers. If you have a student in your life, you’ve likely been shaken down by a 4-foot-tall, pig-tailed sales rep asking Read More »

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6 Smart Strategies for Education Companies in Digital Marketing

By Guest Contributor | 02/20/2020 | 0 Comments
6 Smart Strategies for Education Companies in Digital Marketing

Thanks to EdWeek for mentioning us in this great article. Here’s a sneak peek: Digital marketing strategies are evolving in new ways to help education companies target their efforts more effectively, boost their brands, and connect with educators. Companies are using new tactics to thrive on social media. They’re modifying the way they work with Read More »

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10 Ways to Crush Your Education Marketing Conferences this Year

By Kristina James | 01/17/2020 | 0 Comments
mdr-conference-tips

It’s our favorite time of year (well, one of them), when you can go to one location and meet all your prospects and customers, show them what’s new, and collaborate on what’s next. The 2020 conference season kicked off this week with the Future of Education Technology Conference (FETC) in sunny Read More »

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3 Ways to Engage Educators to Boost Your Brand Image

By Colleen Galligan | 01/16/2020 | 0 Comments
Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building Read More »

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The California Consumer Privacy Act (CCPA) Takes Effect Bringing Sweeping Changes in Compliance

By Guest Contributor | 01/07/2020 | 0 Comments
California Consumer Privacy Act

By Anne Goto, Data Products Manager, MDR Not long ago we communicated that the California Consumer Privacy Act (CCPA) of 2018 was signed, with an effective date of January 1, 2020, on the horizon. Well, the time has come! CCPA took effect on January 1, bringing changes that affect both consumers and businesses, including education Read More »

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Supporting Equitable Classrooms

By Guest Contributor | 12/17/2019 | 0 Comments
abstract scales of justice illustration

By Guest Contributor – Lanette Trowery, PhD, Senior Director of Learning Research and Strategy, McGraw-Hill In my work as a teacher educator and classroom coach, one of my greatest joys was seeing teachers grow their classrooms into true learning communities. It’s never easy or seamless work; the time and support needed to create a classroom Read More »

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Learning from School District Leaders

By Guest Contributor | 12/10/2019 | 0 Comments
mdr-school-buying-purchasing

By Britten Follett, Executive Vice President, Follett School Solutions Recently, Follett School Solutions hosted fourteen school district superintendents from across the country to discuss hot topics in education, while giving us valuable feedback on our products and services. The high-energy conversations revealed each educator’s passion as we covered topics ranging from equity and diversity to Read More »

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Educator Hot Topics!

By Colleen Galligan | 12/06/2019 | 0 Comments
educator-hot-topics-nov

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in Read More »

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Content is Key to Building a Community of Educators

By Kimberley Moran | 12/05/2019 | 0 Comments
mdr-content-key-educator

We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well Read More »

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Hey Boomer! Want Gen Z Customers? Be Like Gen Z.

By Colleen Galligan | 12/03/2019 | 0 Comments
group of young girls with interlocking arms making heart shapes

Thank you to Marketing Insider Group for referencing us in this great article. If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.Thanks to Thunberg and the millions she’s inspired, it’s become clear Read More »

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4 Ways in Which Teacher Professional Development Is Critical to Student Success

By Guest Contributor | 12/03/2019 | 0 Comments
Group of business people waving

By Jacob Bruno, Vice President, Professional Learning, NWEA A highly effective educator in every classroom is the most powerful lever to actualize growth and achievement for all students.  High quality professional learning for our teachers and leaders is the best way to build the kind of individual and collective educator efficacy to make this happen. Read More »

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Cyber, Blockchain, A.I.: Jobs of the Future Hitting Classrooms Today

By Guest Contributor | 11/13/2019 | 0 Comments
abstract blockchain illustration

By Gina Faulk – General Manager,  EdGate Correlation Services Have you heard this one? AI will silently take over a lot of industries until it gets to carpentry…Then suddenly everyone will start coming out of the wood work. Bad joke aside, we’re all reading the headlines: there will be a projected Read More »

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Educator Hot Topics!

By Colleen Galligan | 11/08/2019 | 0 Comments
mdr-educator-top-topics-likes

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in Read More »

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The Advantages of Email Marketing are Only as Good as the Marketing Itself

By Kristina James | 11/06/2019 | 0 Comments
Mobile email illustration

Is there a problem with email? Many would say yes, but I’d challenge that. Having spoken recently with a few executive level marketers, I learned that, like me, they still rely heavily on email in their marketing mix. However, also like me, they are hearing a lot of buzz about email not being reliable as Read More »

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