Recent Posts

Are You Ghosting Your Customers?

By Colleen Galligan | 10/31/2019 | 0 Comments
mdr-customer-retention-education-marketing

That’s scary – and here are four reasons why! With Halloween upon us…made me think about a haunting dirty trick. I’m talking about being ghosted. It’s the worst. You think you’ve made a connection with someone, and then they stop responding to your calls, emails, texts, whatever. Whoosh—they’ve vanished. It’s the ultimate insult. You weren’t Read More »

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Beyond Back-to-School Spending: Teachers Are Brand Loyal

By Kristina James | 10/25/2019 | 0 Comments
school supplies illustration

School spending is big business. Teachers spendopens PDF file an estimated $1.75 billion per year on school supplies from classroom budgets and out-of-pocket expenditures. And marketers know teachers—and parents—spend a lot of their own money on school-related products and services. In a previous post, I talked about the trend of teacher out-of-pocket spending on school Read More »

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Mobile Education Tug of War

By Guest Contributor | 10/22/2019 | 0 Comments
Mobile Education Tug of War

By Erin Werra – Writer & Researcher at Skyward and Advancing K12. Technology has evolved the modern workplaces from an office cube farm to maximum flexibility. A similar trend is emerging for K12 schools with the advent of 1:1 technology programs, flipped classrooms, and more widespread connectivity. But is blurring the boundaries of classroom learning Read More »

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Beyond Back-to-School Spending: Teachers Spend All Year Long

By Kristina James | 10/18/2019 | 1 Comment
Money jar and stack of books

There’s a reason the hashtag #clearthelist—which asks people to buy items on teachers’ Amazon wish lists—took off this back-to-school season. Teachers are spending more and more of their own money on school supplies and materials for their classrooms. And many schools continue to push the AmazonSmile program which gives back to schools when friends and Read More »

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Educator Hot Topics!

By Colleen Galligan | 10/11/2019 | 0 Comments
mdr-teacher-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in Read More »

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5 Ways to Get More for Your Brand By Sponsoring a Blog Post

By Guest Contributor | 10/11/2019 | 0 Comments
mdr-sponsored-content-share

By Kimberley Moran – Senior Digital Editor at WeAreTeachers and School Leaders Now It doesn’t take long in any culture to realize the truth in the old saying, you are known by the company you keep. Look around and you’ll find people aligning themselves with brands everywhere from makeup to food to educational products. It Read More »

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Don’t Be Hating on Email Marketing

By Kristina James | 10/11/2019 | 0 Comments
MDR dont hate email

I went shopping before work again…because I feel compelled to look at my email when I first wake up. There was a sale, there were these boots… and the next thing I know I’m $100 poorer (but infinitely more stylish) before 8 a.m. That’s the thing with email. It finds you…wherever you are, it is Read More »

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The Power of Partnerships: Lessons Learned from Best-Selling Author James Patterson

By Guest Contributor | 10/09/2019 | 0 Comments
mdr-partnerships

By Britten Follett – Executive Vice President,  Follett School Solutions Last month, I had the opportunity to host an evening with James Patterson. Yes, THE James Patterson,  the world’s bestselling author, most trusted storyteller, and generous philanthropist. There we were, Mr. Patterson and me, up on a stage in front of 200 Read More »

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How to Meet the Demands of the Socially Conscious Consumer

By Colleen Galligan | 09/23/2019 | 0 Comments
Volunteers all hands in

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call Read More »

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Capturing the Attention of Busy School Leaders

By Colleen Galligan | 09/19/2019 | 0 Comments
Group raising hands

Renaissance Collaborates with MDR to Build Continued Awareness Among School Leaders School leaders regularly clock more than a standard, full-time workload every week. In fact, a recent study showed that on average, principals work nearly 60 hours a week. This makes them an especially challenging audience to reach for the thousands of education technology companies Read More »

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What Worked: The Best of Content Marketing Report

By Colleen Galligan | 09/10/2019 | 3 Comments
mdr-best-of-content-teachers

If educators respond to relationship marketing, and every relationship starts with a good conversation, then content marketing is your best opening line. Thoughtful, captivating, relevant content that strikes a chord with the teacher audience is an ideal ice breaker. Make an educator feel like you’re worth listening to, and you are heading for the top Read More »

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STEM Curriculum that meets the Cool Factor

By Guest Contributor | 09/04/2019 | 0 Comments
mdr-stem-cool

By Gina Faulk – General Manager,  EdGate Correlation Services Like many busy working moms I was recently last-minute Googling birthday ideas for my 10-year-old son.  One particular item popped up that caught me by surprise. Not because it involved slime (always popular) or Nerf (If I find one more stray Nerf Read More »

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Educator Hot Topics!

By Colleen Galligan | 08/29/2019 | 0 Comments
MDR Hot Topics Educators August

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in Read More »

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When The Hiring Gets Tough, The Tough Hire Differently

By Colleen Galligan | 08/23/2019 | 0 Comments
Colleagues in meeting

Thanks to CEOWorld Magazine for referencing us in this great article. Over the last few years, you’ve probably noticed a disturbing business trend for organizations interested in continued growth: Hiring has been getting harder. For the first time, the number of job openings exceeded the number of unemployed workers in the U.S. In order to fill vacant positions Read More »

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Why Email Marketing Takes the Lead

By Sean McCloud | 08/21/2019 | 0 Comments
MDR-email-marketing

Where and how you get a lead, and what it costs to generate and qualify it, should be the prime consideration in how you apportion your lead-gen dollars. We talked with MDR’s Digital Products Manager, Sean McCloud, about how marketers can use email marketing to cost-efficiently and consistently fill the lead funnel for sales. Q: Read More »

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Educator Hot Topics!

By Colleen Galligan | 08/09/2019 | 0 Comments
mdr-educator-hot-topics-oct

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities most recently.  This is where we share with you the topics that get the most buzz with educators! Are you interested in Read More »

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8 Marketing Tips for a Successful School Year

By Colleen Galligan | 08/08/2019 | 0 Comments
mdr-marketing-educators-tips

It’s the most wonderful time of the year, and well, the busiest! With the start of the new school year upon us, we are consistently asked “what are the few things we can do now to keep our campaigns fresh for educators and give them an edge up to our competitors?”  Well, to help you Read More »

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What’s in a Name?

By Guest Contributor | 08/08/2019 | 0 Comments
stacks of books

By Britten Follett – Senior Vice President of Marketing and Classroom Initiatives,  Follett School Solutions Liam and Emma are the most popular baby names last year. So, do you go popular? Or go unique? Soon-to-be parents can spend nine months or more debating their unborn child’s name. Alternately, there are the Read More »

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The California Consumer Privacy Act (CCPA) is Here

By Guest Contributor | 08/06/2019 | 0 Comments
California Consumer Privacy Act

It’s time to start thinking about compliance. By Anne Goto – Data Products Manager, MDR Here at MDR our thoughts are always turning to…data. Okay, we talk about data a lot. You could say it’s our thing. So when there is an imminent data privacy regulation poised to impact all US businesses, including education marketers, Read More »

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3 ways to make your company irresistible to Gen Z workers

By Colleen Galligan | 07/27/2019 | 0 Comments
Colleagues collaborating

Thanks to TheLadders.com for referencing us in this great article. When Millennials entered the business world in the early 2000s, unemployment rates were nearly double what they are now — and steadily climbing. As Generation Z comes onto the scene, unemployment sits at record lows. Companies seeking educated new talent are in a fight to catch Read More »

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Take Your CSR Program Back To School

By Linda Ingersoll | 07/22/2019 | 0 Comments
School children wailting to get on bus

Thank you to CEOWorld Magazine for sharing our guest contributed article. By now we all know that corporate social responsibility (CSR) is not only good for local communities and the world, it’s also good for the bottom line. Any business worth its 21st-century salt has embraced this fact and is running with it. But are Read More »

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Top 10 Things You Should Know About ISTE 2019

By Maureen Hance | 07/12/2019 | 0 Comments
abstract mortar board illustration

If you weren’t able to make it to Philly for ISTE this June, or if you went but feel like you couldn’t see EVERYTHING, never fear! MDR was there and we’ve prepared this Top 10 list of the big takeaways from this meeting of the minds between educators and EdTech. #1: AI and the Good Read More »

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Connecting With Educators in a Time of Unprecedented “Churn and Change”

By Kristina James | 07/12/2019 | 0 Comments
Line of colleagues passing folders to each other

“Nothing ever changes in education.” It’s not surprising that this is a common perception, after all, there is a good possibility that the schools in your town are more than 40 years old. However, while the structures may look the same or have kept the same name, it is a different story when you look Read More »

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The Digital Age – Inspiring Creativity in Education

By Guest Contributor | 07/11/2019 | 0 Comments
mdr-coding-launch-code-as

By Lindsay Walker – Co-Founder of  Launch Code After School Over the past three decades, coding and computer science have created a new world of growth and opportunity for the generation of youth that is being raised alongside these technologies. Each decade has brought about innovations, such a personal computers, the Read More »

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Understanding the 5 W’s of Influencer Marketing Disclosure

By Colleen Galligan | 07/03/2019 | 0 Comments
mdr-influencer-marketing-disclosure

Let’s start off by explaining what influencers are and how they can help your business. An influencer is someone with an audience of followers and a platform to engage with them on, whether that’s online via a blog or website, on social media via Instagram or Facebook, or even in-person at live events. Brands can Read More »

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Now is the Time to Get in on the $80 Billion Back-to-School Market

By Colleen Galligan | 06/24/2019 | 0 Comments
school supplies collage

Thanks to Business 2 Community for sharing our guest contributed article. Late summer and fall is the time when parents and their kids are shopping for backpacks, binders, and the latest styles as students head back into the classroom. But teachers are making plans much earlier. They spend springtime finalizing their lists for the following Read More »

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Educator Hot Topics!

By Colleen Galligan | 06/21/2019 | 0 Comments
mdr-educator-hot-topics

What are the hot topics for educators right now?  Check out what school officials, teachers, principals, and all types of educators are most interested in from our educator communities from the past two weeks.  This is where we share with you the topics that get the most buzz with educators! Are Read More »

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Adding Technology in the Classroom: What the Future Holds for K-12 Education

By Colleen Galligan | 06/20/2019 | 1 Comment
mdr-k-12-technology-classroom

Google for Education has recently compiled a list of the hottest trendsopens PDF file relating to technology in the classroom. The information was so compelling that we thought you should know what they had to say. The following eight topics have become a top priority for educators and parents around the world. 1. Digital Responsibility Read More »

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Influencer Marketing for the Education Space: The Who, What, Why, and How

By Colleen Galligan | 06/19/2019 | 0 Comments
mdr-teachers-as-influencers-marketing

Influencer marketing has been prominent in consumer marketing, especially in the fashion, technology, and beauty industries for quite a while. Over the last few years it has emerged in the educator space as an exciting, new way to promote your products, company, or brand to new people in the education market. Partnering with authentic social Read More »

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Social and Emotional Learning + Technology Education

By Guest Contributor | 06/18/2019 | 0 Comments
School children laughing

This Compatible Combo hits Classrooms Social and Emotional Learning (SEL) and Technology Education?  Traditionally these are not two subjects that we would lump together.  However, as SEL is increasingly becoming mandatory curriculum in schools, educators must determine where to fit SEL in.  We know that SEL is already being integrated into core subjects so why Read More »

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