Teachers As Consumers

Educators are Engaged Day and Night, All Year Round

By Jodi Murphy | 06/14/2019 | 0 Comments
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The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

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Teachers as Influencers in Schools and Communities

By Marta Oddone | 06/12/2019 | 0 Comments
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There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]

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Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator

By Jodi Murphy | 03/18/2019 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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New to educator social media marketing? These 6 steps can help you get started

By Jodi Murphy | 02/12/2019 | 0 Comments
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Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It […]

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Churn, Churn, Churn: Thoughts on Change in Education

By Jodi Murphy | 01/29/2019 | 0 Comments
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There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

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We asked teachers about their social media use. Some of their answers surprised us.

By Jodi Murphy | 01/17/2019 | 0 Comments
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It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the  2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in this webinar. We recently dug a little deeper on the topic […]

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2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | 0 Comments

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]

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2018 Top Content for Teachers

By Kristina James | 12/28/2018 | 0 Comments
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I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By Marta Oddone | 12/06/2018 | 2 Comments
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Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart […]

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By Marta Oddone | 11/30/2018 | 0 Comments

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]

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It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | 0 Comments
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‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]

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3 Ways You Can Engage Teachers to Connect With Gen Z

By Bernadette Grey | 11/13/2018 | 1 Comment
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All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]

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Why Teachers Are a Gold Mine for Your Restaurant

By Marta Oddone | 10/29/2018 | 0 Comments
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Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Jodi Murphy | 10/22/2018 | 0 Comments
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Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By Marta Oddone | 10/12/2018 | 0 Comments
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We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards […]

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | 0 Comments
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Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]

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Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | 0 Comments
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This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By Bernadette Grey | 08/27/2018 | 0 Comments
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The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By Bernadette Grey | 08/09/2018 | 0 Comments
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Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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How Entrepreneurs Can Improve Their Influencer Marketing

By Jodi Murphy | 08/06/2018 | 0 Comments
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Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

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How to put your travel brand on teachers’ maps this summer

By Jodi Murphy | 07/16/2018 | 0 Comments
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Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to […]

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Forget about finding the perfect moment; engage your teacher audience all year

By Kristina James | 06/20/2018 | 0 Comments
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Thank you to SmartInsights.com for sharing our insights! Consistent connection matters, regardless of the season. Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital […]

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5 Marketing Strategies for Keeping Kids Active in and out of School

By Jodi Murphy | 06/19/2018 | 0 Comments
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We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Marta Oddone | 05/31/2018 | 0 Comments

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years […]

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3 Ways You Can Connect With Gen Z Through Their Teachers

By Bernadette Grey | 05/21/2018 | 0 Comments
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Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to […]

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Connected 24/7: Understanding Teachers as Consumers

By Marta Oddone | 05/10/2018 | 0 Comments
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Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions […]

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Teacher Appreciation Week – Hearing the Teacher Voice

By Melissa Pelletier | 05/07/2018 | 0 Comments
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor […]

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Health & Fitness Fanatics: Understanding Teachers as Consumers

By Marta Oddone | 05/04/2018 | 0 Comments
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If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get […]

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Money Wise: Understanding Teachers as Consumers

By Marta Oddone | 04/16/2018 | 0 Comments
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Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons […]

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Teachers As Consumers Q&A’s

By Marta Oddone | 03/30/2018 | 0 Comments
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On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were […]

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