Teachers As Consumers

Some of the Savviest Instagram Influencers Are Classroom Teachers

By Guest Contributor | 02/20/2020 | 0 Comments
Colleagues collaborating

Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. Read More »

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3 Ways to Engage Educators to Boost Your Brand Image

By Colleen Galligan | 01/16/2020 | 0 Comments
Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building Read More »

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Content is Key to Building a Community of Educators

By Kimberley Moran | 12/05/2019 | 0 Comments

We all know how important social media has become. It is a part of daily life. It sells products and lifestyles. It shapes public opinion. Those savvy folks who are crushing it on social media have become the new type of celebrity – influencers. Social media is in a word, a star-maker. That’s all well Read More »

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How to Meet the Demands of the Socially Conscious Consumer

By Colleen Galligan | 09/23/2019 | 0 Comments
Volunteers all hands in

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call Read More »

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When The Hiring Gets Tough, The Tough Hire Differently

By Colleen Galligan | 08/23/2019 | 0 Comments
Colleagues in meeting

Thanks to CEOWorld Magazine for referencing us in this great article. Over the last few years, you’ve probably noticed a disturbing business trend for organizations interested in continued growth: Hiring has been getting harder. For the first time, the number of job openings exceeded the number of unemployed workers in the U.S. In order to fill vacant positions Read More »

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Educators are Engaged Day and Night, All Year Round

By Colleen Galligan | 06/14/2019 | 0 Comments

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year Read More »

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Teachers as Influencers in Schools and Communities

By Colleen Galligan | 06/12/2019 | 0 Comments

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and Read More »

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Teacher Appreciation Week Is May 6–10: A+ Gifts for Your Favorite Educator

By Colleen Galligan | 03/18/2019 | 0 Comments

Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on Read More »

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New to educator social media marketing? These 6 steps can help you get started

By Colleen Galligan | 02/12/2019 | 0 Comments

Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.”  You’re right! Seriously though, you need to be doing it.  I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels.  It Read More »

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Churn, Churn, Churn: Thoughts on Change in Education

By Colleen Galligan | 01/29/2019 | 0 Comments

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could Read More »

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We asked teachers about their social media use. Some of their answers surprised us.

By Colleen Galligan | 01/17/2019 | 3 Comments

It’s a given that teachers are active on social media. We recently reported educator-related social media trends in our Digital Trends in the Education Market Report, previously showed you the top posts they engaged with, and have provided tips for social media marketing in this webinar. We often survey teachers about their media preferences. Here are a few Read More »

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2018 Top Social Content for Teachers

By Kristina James | 01/09/2019 | 0 Comments
Best of 2018 graphic

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook Read More »

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2018 Top Content for Teachers

By Kristina James | 12/28/2018 | 0 Comments
2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s Read More »

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The Gen Z Influence Meter: How Parents, Teachers, and Friends Influence Today’s Youth

By Colleen Galligan | 12/06/2018 | 2 Comments

Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart Read More »

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Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

By Colleen Galligan | 11/30/2018 | 0 Comments
group of young girls with interlocking arms making heart shapes

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the Read More »

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It’s the most wonderful time of the year…to reach teachers online

By Kristina James | 11/30/2018 | 0 Comments

‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media.  In fact, Cyber Monday 2018 recorded record sales.  The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that Read More »

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3 Ways You Can Engage Teachers to Connect With Gen Z

By Colleen Galligan | 11/13/2018 | 1 Comment

All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for Read More »

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Why Teachers Are a Gold Mine for Your Restaurant

By Colleen Galligan | 10/29/2018 | 0 Comments

Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a Read More »

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4 Teacher Vacation Habits That Can Help You Reach Them Where They Are

By Colleen Galligan | 10/22/2018 | 0 Comments

Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of Read More »

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By Colleen Galligan | 10/12/2018 | 0 Comments

We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.   Read More »

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | 0 Comments

Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with Read More »

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Target Teachers This Back-to-School Season

By Kristina James | 09/04/2018 | 0 Comments

This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more Read More »

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By Colleen Galligan | 08/27/2018 | 0 Comments

The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring Read More »

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By Colleen Galligan | 08/09/2018 | 0 Comments

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educatorsopens PDF file , they’d also reach the nation’s 54.5 million Read More »

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How Entrepreneurs Can Improve Their Influencer Marketing

By Colleen Galligan | 08/06/2018 | 0 Comments

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency Read More »

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How to put your travel brand on teachers’ maps this summer

By Colleen Galligan | 07/16/2018 | 0 Comments

Thank you to Travel Daily News for referencing us in this great article. That said, teachers aren’t always easy to win over. They’re smart, and they do their research. With more than 7 million educators living and working in the U.S., you might think about creating targeted campaigns for educators. If you speak directly to Read More »

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Forget about finding the perfect moment; engage your teacher audience all year

By Kristina James | 06/20/2018 | 0 Comments

Thank you to SmartInsights.com for sharing our insights! Consistent connection matters, regardless of the season. Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital Read More »

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5 Marketing Strategies for Keeping Kids Active in and out of School

By Colleen Galligan | 06/19/2018 | 0 Comments

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More Read More »

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Why Teachers are the Best Thing to Happen to Your Brand This Summer

By Colleen Galligan | 05/31/2018 | 0 Comments
laptop keyboard and credit card

Ah, summer. The days are longer, the weather is welcoming, and people are more apt to open their wallets. It’s also a time of year when a particularly attractive consumer segment has the time and attention to spend on making purchases: teachers. MDR has been 100% focused on the education market for nearly 50 years Read More »

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3 Ways You Can Connect With Gen Z Through Their Teachers

By Colleen Galligan | 05/21/2018 | 0 Comments

Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to Read More »

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