Teachers As Consumers

Connected 24/7: Understanding Teachers as Consumers

By MDR Marketing Team | 05/10/2018 | Comments Off on Connected 24/7: Understanding Teachers as Consumers
mdr-teachers-digital-connected

Teachers are expert jugglers, of their work life, professional development, home life, and community involvement. Keeping in touch and on top of things is a priority and they have embraced technology as their must-have tool. We wanted to know more about how this country’s seven million teachers think about and use technology. We focused questions Read More »

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Teacher Appreciation Week – Hearing the Teacher Voice

By Maureen Hance | 05/07/2018 | Comments Off on Teacher Appreciation Week – Hearing the Teacher Voice
mdr-teacher-appreciation-week-4

It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor Read More »

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Health & Fitness Fanatics: Understanding Teachers as Consumers

By MDR Marketing Team | 05/04/2018 | Comments Off on Health & Fitness Fanatics: Understanding Teachers as Consumers
mdr-teachers-as-consumers-fitness

If ‘an apple a day keeps the doctor away’…and students brings apples for the teacher, this should be pretty healthy group of people, right? Our study commissioned from Simmons Market Research: Teachers as Consumers: Background, Interests, Buying Patterns, and Media Uses proves that out. Actually, the entire study is a goldmine for marketers looking to get Read More »

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Money Wise: Understanding Teachers as Consumers

By MDR Marketing Team | 04/16/2018 | Comments Off on Money Wise: Understanding Teachers as Consumers
MDR-Teachers-financial

Happy Financial Literacy Month! April is the time to honor this important topic, especially how it relates to families and school.  Did you know that teachers as a group are known to be great at calculating the best financial strategy for their family? That’s one thing we learned from a study we commissioned from Simmons Read More »

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Teachers As Consumers Q&A’s

By MDR Marketing Team | 03/30/2018 | Comments Off on Teachers As Consumers Q&A’s
MDR-Teachers-As-Consumers-webinar-qa

On a recent webinar, we spoke to Hannah Hudson, Editorial Director of WeAreTeachers, and Linda Ingersoll, Leader of our Strategic Engagement team at MDR, about the value of educators as a consumer market.  They provided useful insights that were extracted from our in-depth Teachers as Consumers report.  Following, you’ll find some of the questions that were Read More »

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Savvy Shoppers: Understanding Teachers as Consumers

By MDR Marketing Team | 03/20/2018 | Comments Off on Savvy Shoppers: Understanding Teachers as Consumers
MDR-teachers-as-consumers-savvy-shoppers

Teachers. They are a seven million strong audience hiding in plain site in every community in the country. With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read, whether trying to reach this highly engaged audience inside or outside Read More »

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6 School Events That Provide Perfect Opportunities for Education Marketing

By Hannah Hudson | 03/14/2018 | Comments Off on 6 School Events That Provide Perfect Opportunities for Education Marketing
MDR-6-School-Events-Teachers

Remember when you were young and everything in life revolved around the school events calendar? Seasons weren’t marked by dates, but by school breaks. Holidays weren’t one-day events, but week-long lessons capped off by classroom parties. And though they weren’t recognized by the rest of the world, certain occasions — school dances, midterms, recitals, graduation Read More »

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Digital Trends in Education Marketing Q&A’s

By MDR Marketing Team | 02/21/2018 | Comments Off on Digital Trends in Education Marketing Q&A’s
MDR-Digital-Marketing-Trends-Education

  Why do smaller campaign sizes perform better? We find that campaigns of 50,000 emails or fewer see a dramatic improvement in delivery and open rates. Why? Sending large numbers of the same exact email to the same domain is a clear indicator that the emails are promotional. Being identified as promotional increases the likelihood Read More »

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2018 Halo Award Finalist!

By MDR Marketing Team | 02/14/2018 | Comments Off on 2018 Halo Award Finalist!
MDR-2018-Halo-Awards1

We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community Read More »

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Prospecting for Educators? We Made You a Map

By MDR Marketing Team | 02/13/2018 | Comments Off on Prospecting for Educators? We Made You a Map
MDR-Marketing-to-Educators

Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are Read More »

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Travel Time: Understanding Teachers as Consumers

By MDR Marketing Team | 02/08/2018 | Comments Off on Travel Time: Understanding Teachers as Consumers
MDR-Teachers-as-Consumers-Travel

Teachers.  They are a seven million strong audience hiding in plain site in every community in the country.  With unique, and singularly attractive demographics, (financially stable, homeowners, brand loyal), they are truly the perfect consumer. We commissioned a study that every marketer should read whether trying to reach this highly engaged audience inside, or outside Read More »

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5 Consumer Habits of Teachers That May Surprise You

By MDR Marketing Team | 01/31/2018 | Comments Off on 5 Consumer Habits of Teachers That May Surprise You
MDR-Teaches-as-Consumers

Are you a bot built solely to do your job? Of course not, and neither are teachers. So why do some marketers act like teachers don’t have lives outside of the classroom? Getting to know the people behind the profession doesn’t have to be difficult. Teachers tend to be even more active online than the Read More »

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | Comments Off on Integrated Campaigns: Getting Everything Right
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  Read More »

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Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | Comments Off on Will True Believers – Educators – Believe in You?
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a Read More »

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Teachers Are Head of the Class as Consumers

By Kristina James | 12/08/2017 | Comments Off on Teachers Are Head of the Class as Consumers
group of teachers

When you were in school, were you ever surprised to run into one of your teachers ‘in the wild?’ Out in your town, shopping with their family, or at the movies? It can be a shock to a kid, but teachers are just like regular people. With one important difference. In their demographics, values, spending Read More »

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4 Reasons You Should Be Talking to Teachers

By MDR Marketing Team | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but Read More »

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By MDR Marketing Team | 11/13/2017 | Comments Off on Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, Read More »

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Why Your Efforts to Target Teachers Have Tanked

By MDR Marketing Team | 10/30/2017 | Comments Off on Why Your Efforts to Target Teachers Have Tanked
MDR-Marketing-to-teachers

Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do Read More »

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Teaming Up With Teachers to Drive Awareness of Your Corporate Cause

By MDR Marketing Team | 10/13/2017 | Comments Off on Teaming Up With Teachers to Drive Awareness of Your Corporate Cause
Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 Read More »

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Partnerships 101: Why Smart Brands Choose Teachers

By MDR Marketing Team | 10/04/2017 | Comments Off on Partnerships 101: Why Smart Brands Choose Teachers
Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: Read More »

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Why Investing in Your Company’s Future Starts with Students

By MDR Marketing Team | 10/02/2017 | 1 Comment
Why Investing in Your Company’s Future Starts with Students

As a child, I always looked forward to the new school year. I loved the smell of new notebooks and freshly sharpened pencils. I loved the tightness of new sneakers, reminding me that the days of running around barefoot were gone. I loved the thrill of meeting my teachers, getting the year’s textbooks, and walking Read More »

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Your Ideal Messenger Could Be a Teacher

By MDR Marketing Team | 08/29/2017 | 2 Comments
Your Ideal Messenger Could Be A Teacher

Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one Read More »

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