Teachers As Influencers

3 Ways You Can Engage Teachers to Connect With Gen Z

By Bernadette Grey | 11/13/2018 | 0 Comments
mdr-gen-z-engage-teachers

All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1995 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]

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Why Teachers Are a Gold Mine for Your Restaurant

By Marta Oddone | 10/29/2018 | 0 Comments
mdr-teachers-restaurants

Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]

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WeAreTeachers Wins Two 2018 Folio: Eddie Awards

By Marta Oddone | 10/12/2018 | 0 Comments
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We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco.      The Folio Awards […]

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5 Reasons Why You Should Be Doing Back to School Marketing to Teachers

By Kristina James | 09/10/2018 | 0 Comments
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Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]

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How Schools and Health Organizations Can Raise Cancer Awareness Together

By Bernadette Grey | 08/27/2018 | 0 Comments
mdr-schools-cancer-awareness

The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]

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Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

By Bernadette Grey | 08/09/2018 | 0 Comments
mdr-corporate-cause-teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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How Entrepreneurs Can Improve Their Influencer Marketing

By Jodi Murphy | 08/06/2018 | 0 Comments
MDR-Forbes-Influencer-Marketing

Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]

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Forget about finding the perfect moment; engage your teacher audience all year

By Kristina James | 06/20/2018 | 0 Comments
mdr-engaging-all-year

Thank you to SmartInsights.com for sharing our insights! Consistent connection matters, regardless of the season. Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital […]

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5 Marketing Strategies for Keeping Kids Active in and out of School

By Jodi Murphy | 06/19/2018 | 0 Comments
mdr-marketing-kids-active

We’ve all known about the obesity epidemic in America for a while, but we still haven’t solved it. It’s a tough issue! In fact, for children especially, the problem is getting worse. NBC News reports that almost half of teens aged 16 to 19 are obese, as are 15 percent of children aged 2 to 5. More […]

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3 Ways You Can Connect With Gen Z Through Their Teachers

By Bernadette Grey | 05/21/2018 | 0 Comments
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Thank you to Entrepreneur.com for referencing us in this great article. Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to […]

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Teacher Appreciation Week – Hearing the Teacher Voice

By Melissa Pelletier | 05/07/2018 | 0 Comments
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It’s Teacher Appreciation Week, and we’d like to take a realistic look at what it means to be a teacher in America today.  Some teachers have the resources, class size, environment, and salary that are well planned, well designed, fair, and balanced for their district and school. However, in many parts of the country, poor […]

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Teacher Appreciation Week Is May 7-11: 4 A+ Gifts for Your Favorite Educator

By Hannah Hudson | 04/17/2018 | 0 Comments
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Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]

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6 School Events That Provide Perfect Opportunities for Education Marketing

By Hannah Hudson | 03/14/2018 | 0 Comments
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Remember when you were young and everything in life revolved around the school events calendar? Seasons weren’t marked by dates, but by school breaks. Holidays weren’t one-day events, but week-long lessons capped off by classroom parties. And though they weren’t recognized by the rest of the world, certain occasions — school dances, midterms, recitals, graduation […]

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Digital Trends in Education Marketing Q&A’s

By Marta Oddone | 02/21/2018 | 0 Comments
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Thank you to all who attended the Digital Marketing Trends Webinar! The webinar provided a peek into the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. The final report will be available soon! Did you miss the […]

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2018 Halo Award Finalist!

By Jodi Murphy | 02/14/2018 | 0 Comments
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We are honored to be named a finalist in Engage for Good’s 2018 Halo Awards! In partnership with one of our clients, the program was nominated in the Best Environmental Initiative Category of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community […]

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Prospecting for Educators? We Made You a Map

By Jodi Murphy | 02/13/2018 | 0 Comments
MDR-Marketing-to-Educators

Remember learning about the California Gold Rush of 1848? Get ready for the Educator Marketing Rush of 2018. If you haven’t already heard, educators are the next big thing in brand and influence marketing. As mentioned in the Huffington Post article Why Marketing to Educators May Be the Best Decision You Ever Make “…educators are […]

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Integrated Campaigns: Getting Everything Right

By Kristina James | 01/17/2018 | 0 Comments
Integrated Campaigns

Why is integrated marketing THE buzz phrase in education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where THEY are, where THEY spend time, rather than expecting them to come to you. It takes multiple touches— 10 or more— to create brand trust and conversion with educators.  […]

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Will True Believers – Educators – Believe in You?

By Kristina James | 12/28/2017 | 0 Comments
MDR Educators Trust

During an EdNET Conference session with district superintendents, the moderator asked, “What is your vision for the future of education? One response: “That every adult who interacts with a child would communicate belief in that child.” Educators are true believers in their mission, and they expect that you will be, too. This commitment to a […]

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4 Reasons You Should Be Talking to Teachers

By Aaron Stibel | 11/30/2017 | 2 Comments
Teachers as influencers Aaron Stibel

Think about your ideal customers. They’re educated, affluent, stable, and influential, right? Those attributes apply to one group more than any other: America’s 7 million educators. Who Are America’s Teachers? Think about it. Every teacher is college-educated. Teachers’ average annual household income is $114,800 — almost 50 percent greater than the general population’s $81,100. This may sound high, but […]

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Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

By Marta Oddone | 11/13/2017 | 0 Comments
Tap the Education Channel: Strategies for Teaming Up with Teachers, Classrooms, and Students

Last week, our partner Engage for Good hosted a webinar featuring our very own Bernadette Grey and Tom Mooradian, Manager of Environmental Sustainability at PepsiCo. They shared how best to target and reach educators for cause related initiatives, as well as specific lessons learned from PepsiCo’s Recycle Rally program. If you have a mission that would benefit from engaging educators, […]

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Why Your Efforts to Target Teachers Have Tanked

By Bernadette Grey | 10/30/2017 | 0 Comments
MDR-Marketing-to-teachers

Sign up for this service, follow our script for all of your classroom instruction, and you’ll become a great teacher! That’s how one education software company attempted to target teachers and promised to turn “mediocre teachers” into good ones. In other words, the company was essentially saying, “If you’re a mediocre teacher, we can do […]

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Teaming Up With Teachers to Drive Awareness of Your Corporate Cause

By Bernadette Grey | 10/13/2017 | 0 Comments
Have a Corporate Cause? 3 Strategies for Teaming Up With Teachers

Fall is back-to-school season not just for students, but for all of America. Between students, parents, and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]

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Partnerships 101: Why Smart Brands Choose Teachers

By Aaron Stibel | 10/04/2017 | 0 Comments
Partnerships 101: Why Smart Brands Choose Teachers

America doesn’t recycle like it should. Despite the billions spent on recycling infrastructure, the nation’s recycling rate has hovered around 34% for the past two decades — far less than that of other developed nations. The psychology behind America’s recycling reticence is complex, but environmentally concerned companies are getting creative. Take the PepsiCo Recycle Rally: […]

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Why Investing in Your Company’s Future Starts with Students

By Jodie Pozo-Olano | 10/02/2017 | 1 Comment
Why Investing in Your Company’s Future Starts with Students

As a child, I always looked forward to the new school year. I loved the smell of new notebooks and freshly sharpened pencils. I loved the tightness of new sneakers, reminding me that the days of running around barefoot were gone. I loved the thrill of meeting my teachers, getting the year’s textbooks, and walking […]

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Your Ideal Messenger Could Be a Teacher

By Bernadette Grey | 08/29/2017 | 4 Comments
Your Ideal Messenger Could Be A Teacher

Let’s say you have a message, brand, or a cause you want to get on the radar screen of people all over the country. The fragmented media landscape makes reaching across demographics, geographies, and interests challenging. Sure, if you can get something to go viral, it can spread like wildfire. But so far no one […]

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