Colleen Galligan

Beyond the Contract

Congratulations, you got the contract! But don’t pop the champagne just yet. For educators, signing a contract with your company is just one of many milestones in a long journey. Educators need vendors who are partners, standing shoulder-to-shoulder with them as they champion your product from sales pitch to successful implementation to the next budgeting Read More »

Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for Read More »

education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve Read More »