MDR Marketing Team

Is-Email-Dead-or-Being-Reincarnated

The problem with email is real. For many marketers, email performance is declining. Many wonder, should we just give up on email? Is direct mail back? If email is dead, what is the new workhorse of marketing? From MDR’s perspective, we can say that email marketing as it was originally conceived is a dead-end for […]

OK, you heard it here, and some of you will want to thank me. Today is System Administrator Appreciation Day, an international celebration of sysadmins. And we know they deserve the love, right? They keep us up and running, often working their magic at impossible hours. Please thank your System Administrator today—my husband and business […]

Whew, this week flew by! But that brings us back to Friday, and that works for the Snoop. How about you? And before you head out, you know the drill….check my scoops! New roles for colleagues and friends…. Anuraj Soni has been appointed as the Global Head of Professional Services for AIM Software, a leader […]

It is most definitely July in Houston—not the best time to visit here. “Hot town, summer in the city….” But you know you can count on me for the hot scoops of the week so please read on now…. New roles for colleagues and friends…. The education nonprofit MIND Research Institute’s Board of Directors has […]

Happy Friday, everyone. I can remember a time when things slowed down in the summer, but no more, right? Just keep pushing on! But do take a quick look at the scoops I have for you and some EdNET updates before your weekend starts—and when it does, I hope it is a terrific one! New […]

education-marketing-basics

In today’s education marketing landscape, it seems like there’s always a “shiny object”—some cool new tool or strategy—clamoring for our attention and bandwidth. While it can be easy to get swept up in every new channel, it’s important to first be certain you are building on a strong foundation of marketing fundamentals.  I know, you’ve […]