As of April 2021, the CDC reported nearly 80 percent of teachers, school staff, and childcare workers have received at least one shot of COVID-19 vaccine*, recently the FDA approved the Pfizer vaccine for children as young as 12 and experts are predicting even younger children will be eligible to be vaccinated by the end Read More »
By Guest Contributor Lisa Wolfe There’s been a lot of talk over the past year about the “learning loss” K-12 students may have suffered as a result of the switch to remote learning, but it is also important to shine a spotlight on the toll it may have taken on their social and emotional development Read More »
One of the major challenges in selling to education is getting your product in the right hands, using the right channels, and then securing the sale. The trick is to reach out and develop a connection so you can confidently inform decision makers, “This product will meet your needs or address your problem!” Establish Relationships Read More »
On March 11, 2021, President Biden signed the $1.9 trillion American Rescue Plan, with another round of COVID-19 relief funding for education. The new law includes: $129 billion for K-12 state education agencies, including $800 million for children experiencing homelessness $40 billion for colleges and universities $2.75 billion to governors for use by private schools Read More »
By Guest Contributor Lisa Wolfe Lisa Wolfe joins us again to provide an update on education news. From an education perspective, reopening schools and the status of spring assessments dominated the education headlines during the first quarter of 2021. Plus, the news of investment, growth, and acquisition in the education community during Q1 is Read More »
After months of back and forth, a new COVID-19 relief package was approved and signed into law on December 27, 2020. It includes $54.3 billion for the Education Stabilization Fund, a significant addition to the $30.75 billion that was allocated when the Coronavirus Aid, Relief, and Economic Security (CARES) Act was approved in March 2020. Read More »
Since the beginning of the COVID-19 pandemic, we’ve been keeping you up to date on its impact on states, schools, and spending. One area that we have been particularly focused on is the federal Coronavirus Aid, Relief, and Economic Security Act (CARES Act) of which nearly $40 billion was allocated for K-12 and higher education. Read More »
We’ve all been paying close attention to the news and our local school communities, following the opening plans. MDR data experts have been capturing when and how school will be in session and which learning models each school will follow. Although, some schools started a little later this year, as of this week, most schools Read More »
Navigating the school buying cycle has always been about syncing your marketing efforts to the beat of the educators’ purchasing journey to avoid missed steps and lost opportunities. With the COVID-19 outbreak changing how we view “school” so drastically these past few months, navigating the upcoming school buying cycle is perhaps the most challenging yet. Read More »
In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, and with, our clients on Read More »
