The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]
There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products. That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]
Apples, coffee cups, pencils, and rulers: What do these things have in common? Ding, ding, ding — they’re gifts given to teachers every single year. This Teacher Appreciation Week, you can do better by giving teachers something that they’re truly interested in. No matter their district or grade level taught, teachers are running short on […]
Okay, okay, I know what you’re thinking…”Another post on social media marketing to educators and why I need to be doing it.” You’re right! Seriously though, you need to be doing it. I still am shocked at the number of brands who are missing out on reaching teachers, schools and families via social channels. It […]
There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]
It’s a given that teachers are active on social media. We showed you the top posts they engaged with last year, reported educator-related social media trends in the 2018 MDR Digital Trends in the Education Market report, and provided tips for social marketing in this webinar. We recently dug a little deeper on the topic […]
No brainer…social needs to be incorporated into marketing efforts. You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]
I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]
Why is MDR so interested in Gen Z, anyway? Schools are brimming with Gen Z students – those born between the years of 1996 to 2010. Many of our partners are interested in how to engage this new generation with purpose-driven initiatives to support their cause, brand, or workforce. So, MDR wanted to get smart […]
What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]
