Teachers As…

mdr-reach-educators-all-year-long

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

mdr-teachers-as-influencers-marketing

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products.  That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]

mdr-change-education

There’s a perception that nothing ever changes in education. After all, there’s a very good possibility that the schools in your town are more than 40 years old. However, even though the structures look the same, it’s a very different story when you look inside. If those old, familiar walls could talk, here are a […]

2018 Top Social Content for Teachers

No brainer…social needs to be incorporated into marketing efforts.  You should be posting frequently and following brands and influencers as well as taking advantage of boosting and social advertising. One reason is that 75% of teachers reported visiting a social network within the last month, according to MDR’s Teachers as Consumer Study findings, with Facebook […]

2018 best teacher content

I know I’ve said it before, but will remind you again: teachers spend more time online than the general population does, which means that finding material online, whether it’s news, job support, or classroom materials is something they do multiple times a day, every single day. While “Content is King” may be a cliché, it’s […]

Gen Z FAQs: How to Win and Influence Youth In 2019 And Beyond

What’s the deal with Generation Z? What makes them different from other generations? We recently hosted our second webinar on the topic of engaging Gen Z. If you missed the first webinar, “A Conversation with Gen Z,” you’ll want to listen to the recording, as it sets the stage for the discussion on how to […]