Teachers As…

mdr-content-key-educator

The best way to capture the attention, heart and mind of an educator is with relevant and valuable digital content specifically designed for educators. These kinds of resources will keep them coming back for more. As education marketers, we naturally look at our field in the aggregate—as “the market.” While this high-level thinking is important […]

Integrated Marketing illustration

Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet your audience where they are and where they spend time, rather than expecting them to come to you. It takes multiple touches—10 or more—to create brand trust and conversion with educators. Yes, that many touches, […]

Colleagues collaborating

Thanks to The Marketing Scope for publishing us in this great article. Check out this excerpt from our very own Donnine Souhrada below. When it comes to Instagram influencers, you’re likely picturing young celebrities promoting the latest hot trend. But there’s another group that’s spending time exerting influence over young people on social media: teachers. […]

Colleagues collaborating

Thank you to The Marketing Scope for sharing our guest contributed article.  Educators are a band of wise warriors quietly cultivating the minds that will form our future — they’re some of the most valuable people in society. But how often do you think of them as an investable audience when it comes to building […]

Volunteers all hands in

Thanks to ReadWrite for referencing us in this great article. Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call […]

Colleagues in meeting

Thanks to CEOWorld Magazine for referencing us in this great article. Over the last few years, you’ve probably noticed a disturbing business trend for organizations interested in continued growth: Hiring has been getting harder. For the first time, the number of job openings exceeded the number of unemployed workers in the U.S. In order to fill vacant positions […]

mdr-reach-educators-all-year-long

The Numbers Are in and the Numbers Don’t Lie No matter what business you are in, it is important to communicate with your customers and it is even more important to know when to communicate with them. Conventional wisdom has taught us that in the education arena, the first two months of the school year […]

mdr-teachers-as-influencers-marketing

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products. That force is teachers, and when it comes to introducing an offering or a message into a district, brands and […]