‘Tis the season for online shopping, surfing the web, and connecting with friends and family on social media. In fact, Cyber Monday 2018 recorded record sales. The totals are still being calculated, but Mastercard, eBay, and Amazon all reported that their online sales were up. Actually, sales surged for some retailers with Amazon stating that […]
All HR and marketing eyes have turned to Generation Z, which includes those who were born roughly between 1996 and 2010. Most of these children and young adults are still attending school, making them a focal point for companies that are seeing talent shortages for certain jobs. Members of Gen Z are still young enough for […]
Thank you to Modern Restaurant Management for sharing our content! As a business leader, your ideal audience can be hard to identify. The customers who become your loyal brand evangelists might not be the people your marketing plan originally targeted. If you’re operating a restaurant, for example, you might be sitting on top of a […]
Teachers bring the world into their classrooms, so it’s no surprise that they like to get out and see the world in their free time. Each year, about half of all teachers travel internationally, and 83 percent travel domestically. And, they tend to spend more on their vacations than other travelers. (Given the nature of […]
We are proud to announce that our digital media brand for educators, WeAreTeachers, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category! WeAreTeachers earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands in each category, such as Bank of America and Aramco. The Folio Awards […]
Welcome to Fall! I hope everyone wore their white shoes and pants all summer, because the time has come to retire them. It’s official, Summer is over. For those of us who work in the education market, that can only mean one thing: Back to School season is in full swing. In recent years, with […]
This back-to-school season, add teachers to your marketing list. Educators collectively spend $1.6 billion per year out of their own pockets for their classrooms and students, presenting an opportunity for marketers to reach teachers as consumers. What are educators spending money on? Well, not surprisingly, they buy more books than the overall population, but they also buy more […]
The National Cancer Survivors Day Foundation estimates that by 2026, more than 20 million people will be living with cancer or be survivors of cancer. While we frequently talk about dealing with a diagnosis, what it takes to beat the odds, and how to support a friend or family member with a cancer diagnosis, we rarely bring […]
Fall is back-to-school season not just for students, but for all of America. Between students, parents and employees, more than half the nation has regular contact with a school. No other institution comes close. If brands built relationships with all of America’s 7 million educators, they’d also reach the nation’s 54.5 million students and 90 […]
Thank you to Forbes for referencing us in this great article. Millennials and other demographic segments, like Gen Xers and Baby Boomers, demand transparency and authenticity from businesses. If you don’t deliver both — or they discover you’ve been lying to them — you aren’t going to gain or retain their business, according to the “2016 Transparency […]
