The first few months of the 2020–2021 school year have been more than a bit “unusual.” However, in the run-up to Thanksgiving and the winter holidays, it is quite clear that we have much to be thankful for — even in the midst of what can sometimes feel like chaos. At MDR, we are pausing […]
What’s moving the needle in sales and marketing these days? Complete, Accurate, and Fresh Data. The definition of data quality is changing, largely because today’s education sales and marketers are using data as high-octane fuel for sophisticated activation strategies, like: Personalization Account-Based Marketing Customer Data Platforms Programmatic Advertising Defining Buyer Personas Identifying Lookalike Audiences Marketing […]
By Guest Contributor Lacey Robinson, President and Chief Executive Officer of UnboundEd Lacey Robinson is president and CEO of UnboundEd. To hear more from her, watch our webinar, Ensuring Educational Equity for the 2020-2021 School Year and Beyond. School looks different this year, and so could our instruction. COVID-19 continues to expose the unhinged, weathered, […]
By Guest Contributor Lisa Wolfe Back-to-school 2020-2021 is like nothing any of us has ever experienced before. Everyday there seems to be new developments as school calendars are evolving, instructional models are changing, and new concerns for student, teacher and staff safety arise. And all the while, educators are striving to ensure educational equity for […]
Calling back-to-school 2020-2021 “extraordinary” is an understatement. As a result of the COVID-19 pandemic, school leaders are grappling with making decisions about the best way to deliver learning to their communities’ students, changing school calendars and, above, all ensuring the safety of students, teachers and staff. They are also facing new demands on their budgets […]
Heading back to school is always an exciting time for teachers, students and, of course, parents. School supplies and new clothes are purchased, teachers spend time setting up their classrooms and planning lessons for the new year, and everyone looks forward to seeing friends and colleagues. This year is different. As our country’s nearly 4 […]
By Guest Contributor David Huber, Principal, South Side Elementary School, Connecticut This guest blog post is the first in a series by David Huber, principal of South Side Elementary School, in Bristol, Connecticut. Huber reflects on the impact of the COVID-19 crisis on learning in his school and district and the long-term changes that will […]
By Guest Contributor David Huber, Principal, South Side Elementary School, Connecticut This guest blog post is the third in a series by David Huber, principal of South Side Elementary School, in Bristol, Connecticut. Huber reflects on the impact of the COVID-19 crisis on learning in his school and district and the long-term changes that will […]
By Guest Contributor David Huber, Principal, South Side Elementary School, Connecticut This guest blog post is the second in a series by David Huber, principal of South Side Elementary School, in Bristol, Connecticut. Huber reflects on the impact of the COVID-19 crisis on learning in his school and district and the long-term changes that will […]
In June, Sean McCloud, MDR Digital Products Manager, hosted a webinar to review the enlightening results from our 2020 Data-Driven Digital Marketing Trends in Education report. The report is a comprehensive study of the online habits of educators and is compiled from thousands of digital marketing campaigns we deploy for, and with, our clients on […]
