If your objective is to gain a deep understanding of the education universe…to reach and engage with educators, parents, or students…to make a compelling case for your brand or cause that moves the education audience…or to nurture relationships that foster loyalty and advocacy, then you want capabilities that are ConnectED.

Data & Analytics

Always reach the right person.

Reaching a ‘market of one’ starts with data quality and quantity. A science teacher isn’t a librarian, a district supervisor, or a professor. And high job turnover in education means data currency and speed of access are key. Complete and granular education market data enables accurate targeting. Modeling and analytics reveal new audiences and buyer behaviors and preferences.

With market insights from MDR, you always reach the right person.    

Sales Enablement

Let salespeople sell.

Your team should be making contact, not searching for contact data. Instant access to prospect and customer characteristics empower account-based marketing. Technologies like MDR CloudSync automatically populate CRM systems with the freshest data, freeing salespeople for informed, one-to-one interactions.

Data-driven sales tools from MDR let salespeople sell.

Multi-Channel Activation

Deliver the right content in the right places.

Education is an increasingly noisy marketplace and it’s hard to stand out. It takes multiple impressions across multiple channels to break through. And only relevant messages will capture attention and prompt a response.

MDR helps stand out with the right content in the right places.

Custom Services/Media

Act like a partner, not a provider.

Delivering successful outcomes for students is the priority for educators and they prefer to work with people who share that mission. Speaking their language and addressing their concerns through purpose-build platforms, content, and communities is the way to an educator’s heart and lasting brand loyalty.

MDR’s service and expertise ensure you act like a partner, not a provider.  

MDR Data Puts Educators Within Reach

There are more than seven million educators in the United States, but brands don’t want to talk to all of them; they want to connect with the right ones for their offering.

Ready to Take Action? Now that you know how MDR does data differently, let us help you target the education market more effectively and confidently than ever before.

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