Data & Analytics

Data & Analytics

The foundation of successful marketing programs

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Data  |  Quality  |  Hygiene  | Insight  | Analysis

Education Data

MDR’s education market data spans preschool to college to including public libraries with over 300 building-level indicators, more than 400 K-12 job titles, 5,000 college courses, 35 demographic characteristics, and persona selections to help you precisely define your desired audience.

The industry’s best data helps you:

  • Generate highly qualified leads
  • Identify better opportunities
  • Minimize wasteful marketing spend

 Explore Our Education Data Universe

Data Quality

MDR’s time-tested processes for maintaining accurate data in the ever-changing school market takes crucial steps to ensure that you get the most recent, reliable, and accurate available.

Our dynamic data collection and verification process assures you:

  • The most recent school market data – all year long
  • Regular, automated updates from our database to yours

 See What Data Quality Looks Like

Data Hygiene

MDR’s data hygiene services are designed to keep your files up to date and to maximize your marketing spend and results.

Our data hygiene services gain you:

  • A well-tuned, enhanced customer file
  • Savings by removing invalid data
  • Increased response rates and improved performance.

 Find The Right Tools for Data Hygiene

Market Insight

MDR Insight reports and infographics deliver the big picture and give you the real data behind the trends, so you can make timely product development and marketing decisions. You can use this data to create forecasts and strategic plans, and these insights helps you understand the market’s most influential trends and direction.

Our Market Insights help you:

  • Discover important information about the education market
  • Understand factors that influence trends
  • Get indispensable insights to help you make sound business decisions

 Arm Yourself with Real Market Insights

Analysis and Modeling

Your customer data can help identify characteristics of your best-performing customers and expand your market reach.

Analysis and Modeling is your pathway to:

  • Discover high-potential prospects who look like your best customers
  • Mine the wealth of information in your own customer data
  • Build informed business plans
  • Find out what market forces are driving your business

 Get to Know Your Customers

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You consent to Dun & Bradstreet, (D&B) using this data for marketing and analytical purposes, and to D&B emailing you or using an autodialer or pre-recorded voice to text or call you at the number you provide with marketing or other offers. Consent is not a requirement of purchase.