Brands in the know demand to be first to know when information changes. They need a current, complete, accurate, and granular view of the education market.

MDR ConnectED Cloud

Our ConnectED Cloud ListBuilder online tool lets you:

  • Build your own email and direct mail lists with real-time counts
  • Create your audience with the most precise targeting criteria available
  • Receive automatic notifications when your list has an update
Data  |  Quality  |  Hygiene  | Insight  | Analysis

Education Data

MDR’s education market data spans preschool to college to including public libraries with over 300 building-level indicators, more than 400 K-12 job titles, 5,000 college courses, 35 demographic characteristics, and persona selections to help you precisely define your desired audience.

The industry’s best data helps you:

  • Generate highly qualified leads
  • Identify better opportunities
  • Minimize wasteful marketing spend

Data Quality

MDR’s time-tested processes for maintaining accurate data in the ever-changing school market takes crucial steps to ensure that you get the most recent, reliable, and accurate available.

Our dynamic data collection and verification process assures you:

  • The most recent school market data - all year long
  • Regular, automated updates from our database to yours
  • Data quality certified by 3rd party audit

Data Hygiene

MDR’s data hygiene services are designed to keep your files up to date and to maximize your marketing spend and results.

Our data hygiene services gain you:

  • A well-tuned, enhanced customer file
  • Savings by removing invalid data
  • Increased response rates and improved performance.

Market Insight

Our Market Research services are 100% focused on education to help you discover important information about customers and prospects, your market, the competition, and outside business influencers.

Our Market Insights help you:

  • Minimize the risk of doing business
  • Uncover and identify potential challenges, create benchmarks, and track progress
  • Develop the products that your market needs
  • Identify the right people to target, at the right time, for the right price, and with the right positioning and messages.

Analysis and Modeling

Your customer data can help identify characteristics of your best-performing customers and expand your market reach.

Analysis and Modeling is your pathway to:

  • Discover high-potential prospects who look like your best customers
  • Mine the wealth of information in your own customer data
  • Build informed business plans
  • Find out what market forces are driving your business