MDR’s best-in-class education data includes teachers, administrators, librarians, daycare directors, and other education professionals to give you a holistic view of ALL key decision makers in the industry. Our comprehensive, accurate, and current database covers the entire education market from preschool through college to public libraries.
K-12 Market
Choose from over 5 million educators—principals, teachers, and district-level administrators—by name or job title. MDR updates school and educator information throughout the school year, including building-level selections in public, private, and Catholic schools; regional centers; county centers; or districts and dioceses.
College Market
MDR provides data on all two- and four-year colleges and universities in the U.S., including all main and branch campuses. We contact these institutions several times during the year so you have the most complete and up-to-date information for teaching faculty, department chairs, administrators, librarians, and specific courses.
Plus, detailed demographic and personal data and buyer selects.
Early Childhood Market
Early childhood education is a $12 billion market that is expected to continue growing and that represents a relatively untapped opportunity for marketers. We offer data on day care centers and chains, directors, special programs, funding, and more to help you effectively reach early childhood educators in schools and day care centers.
Library Market
The library market is made up of several subsets—each serving a unique set of patrons. Public libraries are developing an innovative set of services for their communities, including online-ready reference services, book clubs, story time, and general public services. School libraries are playing larger roles in curriculum support, professional development, and technology integration. And academic libraries are developing innovative new ways to serve traditional, distance, part-time, and lifelong students.
Educators at Home
Educators take their work home and are most active online after school hours. This is a golden opportunity to connect with them on their time, and as a person not just a teacher. MDR’s unique, proprietary matching process allows us to link Educators at Home to a K-12, higher education, public library, or day care institution, allowing targeting of educators by any MDR selection, such as job title, college course code, household demographics, and buyer selections.
