Brands in the know demand a complete, accurate, granular, and current view of the education market. They demand to be first to know when information changes.

 

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Educator Data Quality Matters

Educator data quality matters to education marketers and it’s MDR’s priority. In MDR, our clients have a partner that specializes in data quality, not as a task, but as the core of our business.

There’s No Such Thing as a Free Lunch…or Free Quality Data

If you’re relying on school or district-sourced data, i.e., free data, it may be costing you in lost marketing time and useless leads. That’s because unlike MDR, educators spend their time and resources—rightly so—on student outcomes, not on updating contact information on websites.

A Passion and A Process for Data

MDR’s passion for data shows in our process that takes crucial steps to provide you with the most recent school market data available all year long. Reach the right educators with the right offers and messaging with our dynamic data collection and verification.

Dynamic Data Collection and Verification

Educator Data Changes

Educator data changes across the board—schools, teachers, districts, and grade spans—year-round. MDR is fanatical about data accuracy and currency, updating our database when such changes happen. And, while 65 is a passing grade in school, our dynamic data process delivers data certification scores of 90+ from expert third parties.

Educator Data Changes

MDR’s Data Hygiene Solutions

A well-tuned file will increase response rates, improve performance, and save money. Our Data Hygiene Solutions make that file a reality by removing inaccurate information from your data, and replacing it with new data through:

Educator Delete Database – An MDR exclusive, we identify customers no longer at a school or college, ensuring your messages reach valid contacts.

Smart Merge/Purge™ – A powerful tool that enhances your customer file and other lists so you get the best delivery rate possible.

Teacher Track – Identifies contacts who’ve changed or left schools, and provides new contact information when available.

MDR Data Puts Educators Within Reach

There are more than seven million educators in the United States, but brands don’t want to talk to all of them; they want to connect with the right ones for their offering.


Ready to Take Action? Now that you know how MDR does data differently, let us help you target the education market more effectively and confidently than ever before.

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