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Email Hot Leads
Follow up with your hottest prospects while their interest is fresh!
MDR’s Hot Leads give you the contact information for potential customers while your email campaign is under way. Since these individuals have already seen your marketing message and taken some action, they are a highly profitable group of leads to follow up on as soon as possible.
What Can You Do With Your Hot Leads?
Hot Leads are available with all email campaigns and can be used for all forms of customer follow-up, including phone, fax, direct mail, and email.
How Does Hot Leads Work?
Order and deploy an MDR E-Marketing Campaign as you normally would. Once your campaign reports are ready (about 24 hours after deployment), you will have the option to download your Hot Leads. These will be all the people who have responded to your email campaign up to that point in time.
Once you download your Hot Leads, you can begin following up on your best prospects while they are still HOT!
You will download a file that has the following data for all those who have opened or clicked a link within the email of your current campaign:
MDR Order Number
ECM Campaign ID
MDR Segment ID
Clicked Flag* (if they clicked a link in the email)
Grade Range Code**
A link to your HTML creative in the ECM system
*Clicked Flag indicates (Y or N) if a link in the email was clicked.
**Grade Range Code is the standard MDR Grade Range keycode. Click here for MDR’s Keycode Definition Guide.
***Cell Indicator indicates which deployment the Hot Lead came from:
MAIN = from Main campaign or C cell of Test & Roll
NR1 = from Non-Responder 1 campaign
NR2 = from Non-Responder 2 campaign
NR3 = from Non-Responder 3 campaign
A = from A Cell of Split or Test & Roll campaign
B = from B Cell of Split or Test & Roll campaign
You can use this data in your contact management system, sort it by enrollment or job title, and even view the email creative that was sent to this lead.
Hot Leads Triggers
Now you can get even more value from your Hot Leads with a Hot Leads Trigger email. You provide us with the Hot Leads Trigger messaging, and we’ll automatically deploy your follow-up message to campaign responders, either your opens or clicks…you choose!
Hot Leads Trigger response emails perform extremely well for MDR customers, so it is an effective way to add more value and ROI to your email campaigns.
What If I Decide I Want Hot Leads at a Later Date?
You can always decide to come back and get your Hot Leads at any time after your campaign has deployed; however, we recommend that you get them and start following up sooner rather than later! To download Hot Leads after the fact, simply click the link in your ECM Campaign Notification email and look for the Hot Leads section on the ECM reporting page. If you no longer have your ECM Campaign Notification email, just call your MDR Representative, and they will be happy to take care of it for you.