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Email Test and Roll

Dramatically increase ROI on your email campaigns when you implement this effective testing technique with your email campaigns. Test and Roll is easy to use and fully integrated with our Email Campaign Manager. Test your email messages while the campaign is in progress to determine which will yield the highest response rate.

How Test and Roll works:

  • Create two emails with different subject lines, images, designs/layouts, offers, or calls to action (it is best to test one variable at a time).
  • Deploy each message to a subset of your campaign list.
  • Determine which message performs better and deploy the balance of the list using the winning message.

Standard A/B split tests are also available—choose a test strategy and start to improve your email ROI.

Testing options are only available on email subscription agreements. Learn more about the benefits of MDR email subscription plans.