We believe that bringing together individuals passionate about education to share ideas, gain insights, and collaborate on the future of education is essential—whether they’re educators, parents, or brands dedicated to demonstrating their commitment to the educational experience.
We look forward to connecting with you soon! Check back often to see where we’ll be next.
To help you keep up with the state of the market we host a variety of live and virtual events throughout the year. We also attend, sponsor, or exhibit at many industry events throughout the year.
Engage for Good’s Cause Talk Radio podcast: Talent Pipelines And Bold Commitments With IBM And MDR
Listen to IBM's Justina Nixon-Saintil and MDR's Natasha Young discuss how IBM plans to tackle their goal to upskill 30 million people globally by 2030 and how MDR’s WeAreTeachers network enables IBM to drive change in the education channel.
To view our past events and associated recordings or slides, please see below.
Past Virtual Events
Tapping into the Education Community – An Inside Look at Insights and Trends for 2021
On October 28, 2020, we hosted an afternoon of insights on the education industry. We presented four 25-minute sessions that walk you through an overview of the school landscape, tips for marketing to educators, best practices for digital marketing, and insights for today’s school buying cycle. Walk-away knowing current:
- School Spending Trends
- Email Performance Trends
- Purchasing Cycle Trends
Ensuring Educational Equity for the 2020-2021 School Year and Beyond
On August 5, 2020, we hosted a webinar with an expert panel that included school leaders and EdTech industry representatives discussing the ways that the COVID-19 crisis has changed our approach to education in this country and new strategies for ensuring that the playing field is level for all students.
Our Panel
David Huber, Principal, South Side Elementary School , CT
Hannah Hudson, Editorial Director, MDR’s WeAreTeachers
Lacey Robinson, CEO & President, UnboundEd
Our Moderator
Lisa Wolfe, Education Communications Consultant
Data-Driven Marketing: Digital Marketing Trends in Education
On June 24, 2020, we hosted a webinar where we shared insights about our Data-Driven Digital Marketing Trends in Education findings. Sean McCloud, MDR Digital Products Manager, reviewed results from thousands of recent digital marketing campaigns with enlightening results.
You’ll gather actionable strategies to:
- Make the most of your multi-channel marketing
- Implement strategies for your marketing plans to increase educator engagement and optimize content
- Analyze your digital campaigns using these findings as a valid benchmark
- Understand the current practices and trends in marketing to the education industry
CARES Act Funding
On June 2, we shared insights about the CARES Act and how you can help schools, districts, and higher ed institutions maximize this funding.
You’ll learn:
- What CARES funds are available
- How those funds can be used
- How to help your customers leverage this funding
- Tips for a go to market strategy
