Get Actionable Education Market Insight to Increase Your ROI

Today’s challenging education and business climate demands more sophisticated and data-driven sales and marketing solutions.

Affinity Modeling helps you understand what drives your customers to buy and takes the guesswork out of segmentation. When you identify what drives your customer buying behaviors, you can, with superior accuracy, choose the best-performing customer segments to drive new customer engagement, conversions, and sales.

Use Affinity Modeling to:

  • Improve return on prospect campaigns
  • Increase customer retention and loyalty
  • Develop more successful cross-sell and up-sell opportunities
  • Find new areas to grow/expand in the education market
  • Track results, evaluate, and analyze responses to uncover trends

Affinity Modeling is:

  • Built on the MDR universe. Your customers are compared against MDR’s comprehensive database to identify prospects that resemble your best-performing customers.
  • Affordable. A fraction of the cost of traditional statistical modeling, Affinity Modeling offers custom, cost-effective education market segmentation for less.
  • More predictive. Based on statistics. Affinity Modeling analyzes hundreds of MDR data variables, thousands of campaign records, and your customer results to deliver concrete and more predictable insight into customer buying behaviors.

Ready to get started? Call TODAY: 800-333-8802

Interested? Simply give us a little information about yourself below and we’ll be in touch! Questions? Contact us at 800-333-8802 or mdrinfo@dnb.com – we’re here to help.

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Interested in this great modeling solution?  Simply give us a little information about yourself in the form above and we’ll be in touch! Questions? Contact us at 800-333-8802 or mdrinfo@dnb.com – we’re here to help.