Fueling Your Growth with Smart Data Management
Learn how to collect, clean, model, connect and leverage your customer data
As businesses, we know the importance of correct, complete, and integrated data to drive our marketing performance. So, we’re bringing together three of our top data experts to help define what a high-octane data management program looks like and three steps to get there:
- The basics of data ownership, rights, and who’s in charge of maintenance
- The fundamentals of data governance and essential tools for data hygiene
- Real-world examples of common data integration and data quality pitfalls that we see everyday, and tips for how to avoid them
- How CRM integration and high quality data powers your marketing automation
You’ll also get a preview of our Salesforce Connector tool!