MDR Webinars

Decoding the School Purchasing Cycle

Align your marketing campaigns to the school buying calendar

In this webinar, you’ll learn about the different stages of the school purchasing cycle, along with the times of year that educators are most likely to engage with your brand's marketing messages. Get ready to look beyond back-to-school season when considering your campaign planning!

You’ll come away knowing:

  • When is the best time of year to get your brand noticed by schools
  • How to align your marketing plan to the buying cycle of schools
  • How to tailor your message for optimal engagement
  • What channels work best during different times of the school year
  • Tips for feeding your funnel all year long

Watch the webinar below or click here to download the presentation.

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