Beyond Back-to-School: The Latest Research on School and Teacher Spending
School spending is big business. Recent MDR research found buying decisions and purchases for school-related products and services isn’t limited to one distinct “back-to-school season.” From budgeting plans and product recommendations to instructional materials and school supplies, classroom teachers are spending their school budgets and out-of-pocket funds all year long. Brands and retailers have an opportunity to build affinity and engagement with educators to get on their radar when making these purchasing decisions.
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