A Focus on Performance
Fine-Tune Your Audience with Student and School Performance Data
MDR’s School and Student Performance Data helps you reach an audience based on school and student performance metrics. Whether you're looking to reach high schools with a high percentage of college-bound seniors, schools with AP programs, or districts receiving ESSA funds, we’ve got you covered.
Performance Selects
ESSA Data (coming soon!): The Every Student Succeeds Act (ESSA) requires states to use their accountability systems to include indicators of student achievement in order to hold schools accountable for student performance. Schools will be identified by need of improvement in two categories:
- Comprehensive Support and Improvement (CSI)
- Targeted Support and Improvement (TSI)
MDR will be offering customers the ability to select districts and schools that have been identified by those ESSA designations.
Advanced Placement: Advanced placement, honors, or accelerated courses are those which are taught in high schools and are equivalent to certain college level courses. Advanced placement courses and testing permit students to omit certain basic courses from their college program.
College-Bound Students: Focus on districts or schools by the percentage of high school seniors planning on attending a 2- or 4-year college.
Gifted and Talented Programs: These programs offer enrichment and acceleration to students with high aptitude. Enrichment can include additional information about a subject while acceleration programs advance the student through the standard curriculum faster than normal.
International Baccalaureate: Schools and districts belonging to the International Baccalaurate (IB) organization offer a challenging curriculum for students to develop the intellectual, personal, emotional and social skills to live, learn and work in a rapidly globalizing world.
Test Scores: The selections are based on the percentage range of students at or above state proficiency goals for grades 3 through 8 in reading, math, writing and science. Note: this data is available on data leases only, not individual list selections.
