MDR’s Leading Digital Media Brands for Educators See Surge of Growth in Engagement and Traffic
WeAreTeachers and School Leaders Now Reach More Educators Every Day, Including Through the Summer
July 11, 2019, Shelton, CT – With six thriving social media channels and more than 4 million website page views on average each month, MDR’s top-rated digital communities for educators continued to grow across all channels in the first half of 2019.
June saw unprecedented social engagement with 8.6 million engagements* and nearly 90,000 new followers on the WeAreTeachers Facebook, Pinterest, Twitter, and Instagram channels. Teachers come to WeAreTeachers every day through Google and other search engines looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor.
This indicates that the summer is still an opportune time to reach teachers as they are actively browsing the web and engaging on social media even outside of the regular school year.
*engagements = likes, reactions, comments, shares, replies, retweets
Top Performing Content
A wide variety of businesses and causes partner with MDR to reach the vibrant education market, including curriculum and instructional materials, technology, facility management and operations, professional teaching services, insurance, healthcare, consumer products, fire safety, anti-bullying, and much more.
Here are some of the recent top performing content and campaigns from our clients.
Teacher Appreciation Giveaway
In honor of Teacher Appreciation in May, WeAreTeachers hosted a Mega Promotion Giveaway with 10 participating brands. The main giveaway landing page received over 200,000 page views and the related giveaways totaled 120,000 entries. The top 3 client giveaways received over 10,000 entries, and all others received at least 5,000 entries.
Teacher & Parent Guide
Just in time for summer, Lysol partnered with MDR to create Happy & Healthy Summer Guides for teachers and parents. The guides were sent to teachers via direct mail and promoted on social and through email to encourage educators to request the guides. The campaign generated 1.2 million impressions on social, a 3.5% clickthrough rate, and 17,400 guides downloaded from Lysol’s My Healthy Classroom website.
Sponsored Article + Social Promotion
Follett partnered with WeAreTeachers to spread awareness of their new Classroom eFairs program. Their strategic funnel approach included an article, a giveaway, an e-news feature, an Instagram story, and a social retargeting campaign. Overall, the program resulted in over 7,000 leads for Follett, 18,000 page views, and 645,000 social impressions.
Continue Your Outreach During the Summer
Back-to-school season may be months away, but now is the time to create awareness and grow your relationships with educators to ensure your brand is top of mind come the start of the upcoming school year.