MDR Announces New Digital Marketing Tool, Providing Education Marketers With Easy Access to Best-in-Class Data and Campaign Development Tools
MDR ConnectED Reach puts state-of-the art tools for developing and implementing account-based sales and marketing strategies in the hands of education marketers
SHELTON, Conn. – March 12, 2020 – Building on its recent launch of MDR ConnectED Cloud, MDR, a division of Dun & Bradstreet, today announced the MDR ConnectED Reach platform, its next generation digital marketing campaign deployment tool. Now available to early adopters, MDR ConnectED Reach aligns the company’s trusted data with innovative and modern services and tools for managing and creating successful email, social media and digital marketing campaigns.
MDR’s ConnectED Cloud, announced December 2019, is a revolutionary e-commerce platform that provides customers instant access to high quality education data, tools and services. Designed to drive increased performance for sales and marketing leaders, MDR ConnectED Cloud provides unparalleled access to education institution data, personnel contact information and valuable firmographics as well as the ability to create targeted audiences at the click of a button.
Now with the MDR ConnectED Reach platform, MDR customers will be able to quickly and easily access, manage and use their MDR ConnectED Cloud lists, MDR custom audiences and add their own lists and develop campaign creative using drag and drop tools. The MDR ConnectED Reach platform is a sophisticated tool that provides customers with access to all of their campaign assets in one place on the cloud where they can store assets and develop and reuse templates, eliminating the need for additional support. Education marketers can select the audience that they want to reach, create marketing content, design ads and emails, manage their campaign and see their results all in one easy-to-use location.
“Education marketers tell us that targeted email campaigns are the most successful way to reach their intended audiences and generate new business,” said MDR General Manager Steve Palm. “We are continuing to build on the MDR ConnectED Cloud platform with MDR ConnectED Reach to provide them with state-of-the art tools for developing and implementing their account-based sales and marketing strategies. With our growing suite of tools and services, education marketers have access to the industry’s most trusted data combined with innovative tools to ensure positive ROI from their marketing campaigns.”
As the premier sales and marketing data and integrated marketing services organization in the U.S. education market, MDR continues to invest in technology providing customers an advantage and access to unmatched data quality, coverage, speed and connectivity. MDR’s on-staff expert researchers make daily updates to verify more than 7 million teacher names each year, resulting in 93 percent accuracy of contact names and 99 percent accuracy of school names, as validated by Concentrix (formerly Convergys), a leading provider of information management services.
MDR connects enterprises to the education community with innovative data driven solutions that accelerate marketing and sales success. For more than 50 years, MDR has provided insights and structure to the complexities of the education marketplace through unique institution and personnel data and analytics. Innovative tools, unparalleled services and deep market knowledge speed customers go-to-market strategies while delivering critical database hygiene, structure and linkage to support modern CRM, Marketing Automation and ERP connectivity. MDR’s marketing services range from content development and marketing agency services to data-driven social and digital advertising solutions. MDR’s recent innovations include AcceleratedData, MDR’s ConnectED Cloud, and the number one media brand for educators, WeAreTeachers. For more information, visit www.mdreducation.com.