MDR Continues to Innovate by Guaranteeing Data Quality
New No-Fail Delivery Guarantee provides customers new level of data confidence
SHELTON, Conn. – November 19, 2019 – Today MDR, the education division of Dun & Bradstreet offering full-service school and community engagement to brands and nonprofits, announced a No-Fail Delivery Guarantee for customers using the company’s data for email and direct mail marketing. Data in the education market is known for its high churn rate, with 20 percent of educator contact information changing each school year. MDR is continuing its commitment to innovation by taking the unique next step of guaranteeing the deliverability of specific types of campaigns using its data.
With the No-Fail Delivery Guarantee, MDR’s customers will now get an even larger return on their investment in data by receiving a credit toward a future purchase for each item of undelivered first-class USPS mail. For email, customers will not be charged for any messages undelivered.
“Data quality, coverage and speed have never been more important to our customers,” said MDR General Manager Steve Palm. “MDR’s investments in both research and proprietary technology ensures that our data is constantly being refreshed, verified and updated. Our new No-Fail Delivery Guarantee is intended to cement our commitment to provide our customers high quality and timely data with complete market coverage.”
Data speed and quality are essential ingredients to accelerating success and ROI. MDR’s investments in enhancing institution and school personnel data provide MDR customers the opportunity to optimize their targeting faster and to efficiently maximize their sales and marketing investments. Recently released, MDR CloudSync allows companies to quickly and easily integrate MDR data into their CRM and marketing automation platforms, including Salesforce, Marketo, Pardot and dozens more, to keep their database fresh and current. With this cloud-based tool, companies can use MDR’s unique identifiers to update existing records and identify new business opportunities by refreshing data more frequently and seamlessly.
The company’s investment in MDR AcceleratedData is the latest advancement in data acquisition and verification. The propriety process ensures that data quality and coverage are achieved in a shorter curation window. MDR’s on-staff expert researchers make daily updates to verify more than 7 million teacher names each year, resulting in 93 percent accuracy of contact names and 99 percent accuracy of school names, as validated by Concentrix (formerly Convergys), a leading provider of information management services.
“There’s very little certainty in marketing,” said MDR Marketing Leader Kristina James. “Clean data amplifies sales and marketing efforts by eliminating waste, embracing precision, and improving performance. Our new data guarantee, combined with MDR CloudSync and MDR AcceleratedData, creates sales efficiency and improves marketing ROI for our customers.”
To learn more about MDR’s No-Fail Delivery Guarantee, visit us here.
MDR connects enterprises to the education community with innovative data driven solutions that accelerate marketing and sales success. For more than 50 years, MDR has provided insights and structure to the complexities of the education marketplace through unique institution and personnel data and analytics. Innovative tools, unparalleled services, and deep market knowledge expedites customers go-to-market strategies while delivering critical database hygiene, structure, and linkage to support modern CRM, Marketing Automation, and ERP connectivity. MDR’s marketing services range from content development and marketing agency services to data-driven social and digital advertising solutions. MDR’s recent innovations include AcceleratedData, MDR’s ConnectED Cloud, and the number one media brand for educators, WeAreTeachers.