MDR Unveils Innovative, E-commerce Platform Accelerating Sales and Marketing Success in the Education Industry
MDR ConnectED Cloud platform combines state of the art data delivery, sales enablement and integration solutions with a modern, mobile e-commerce customer experience
SHELTON, Conn. – December 5, 2019 – In support of its continued commitment to innovation, MDR, a division of Dun & Bradstreet, today unveiled MDR ConnectED Cloud, a revolutionary new e-commerce platform that provides customers instant access to high quality education data, tools and services. Designed to drive increased performance for sales and marketing leaders, MDR ConnectED Cloud provides unparalleled access to education institution data, personnel contact information and valuable firmographics as well as the ability to create targeted audiences at the click of a button. With the new MDR ConnectED Cloud platform, customers will experience an innovative, easy to use—and always on —way to access MDR’s accurate data to efficiently accelerate targeted engagement and conversion across the U.S. Pre-K, K-12 and higher ed marketplace.
“The MDR ConnectED Cloud platform continues MDR’s investment in proprietary tools and services that accelerate the ROI of MDR’s data for our thousands of customers,” said MDR General Manager Steve Palm. “Our goal is simple – provide our customers with the highest quality data and reach capabilities delivered with speed and efficiency through innovative tools and services. As an increasing number of our customers adopt account-based sales and marketing strategies, MDR’s ongoing investments provide critical sales enablement and marketing engagement potential, optimization of CRM and Marketing Automation investments plus important data hygiene and compliance support.”
MDR’s ConnectED Cloud platform is the gateway to three, innovative tools designed to enhance access to, and usage of, MDR’s high quality district, school, and personnel data and insights. These tools are integrated into a single, easy to use platform, providing 24/7, e-commerce access for customers:
- MDR’s MarketView, a recently redesigned, reliable sales enablement tool is now mobile-ready and available through MDR ConnectED Cloud, enables sales professionals with timely and complete firmographics about schools, districts, administrators and teachers, including insights on available funding, test scores and contact data. MarketView drives individual and team sales performance by providing critical information when you need it.
- MDR’s ListBuilder, a self-serve list building tool, allows customers to define their audience by selecting from hundreds of characteristics and attributes. New contacts are added regularly, including 2 million new contact teacher names added in 2018 and 2019.
- MDR CloudSync, a proprietary data integration tool, provides customers with the ability to integrate their MDR sales and marketing lists directly into their platforms, such as Marketo, Salesforce and Microsoft SQL, enabling instant integration into the tools that fuel sales and marketing outreach. MDR CloudSync brings speed to data transfer, allowing MDR customers a competitive advantage and creating significant ROI opportunities.
As the premier sales and marketing data and integrated marketing services organization in the U.S. education market, MDR continues to invest in technology providing customers an advantage and access to unmatched data quality, coverage, speed and connectivity. MDR’s on-staff expert researchers make daily updates to verify more than 7 million teacher names each year, resulting in 93 percent accuracy of contact names and 99 percent accuracy of school names, as validated by Concentrix (formerly Convergys), a leading provider of information management services.
For more information about MDR ConnectED Cloud, visit us here.
MDR connects enterprises to the education community with innovative data driven solutions that accelerate marketing and sales success. For more than 50 years, MDR has provided insights and structure to the complexities of the education marketplace through unique institution and personnel data and analytics. Innovative tools, unparalleled services, and deep market knowledge expedites customers go-to-market strategies while delivering critical database hygiene, structure, and linkage to support modern CRM, Marketing Automation, and ERP connectivity. MDR’s marketing services range from content development and marketing agency services to data-driven social and digital advertising solutions. MDR’s recent innovations include AcceleratedData, MDR’s ConnectED Cloud, and the number one media brand for educators, WeAreTeachers.