MDR’s Leading Digital Media Brands Keep Educators Engaged All Year Round
WeAreTeachers and School Leaders Now Educator Communities Continue to Grow
October 10, 2019, Shelton, CT – With more than 4 million website page views on average each month and 200,000 engagements every day, MDR’s top-rated digital communities for educators continued to grow across all channels in Q3 2019.
September saw unprecedented social engagement with 11.2 million engagements* and nearly 63,000 new followers on the WeAreTeachers Facebook, Pinterest, Twitter, and Instagram channels, and School Leaders Now Facebook and Twitter channels. Teachers come to WeAreTeachers every day through Google and other search engines looking for practical classroom ideas, freebies and giveaways, and teacher-to-teacher advice and humor.
This indicates that the beginning of the school year is an opportune time to reach teachers as they are actively browsing the web and engaging on social media.
*engagements = likes, reactions, comments, shares, replies, retweets
Top Performing Content
A wide variety of businesses and causes partner with MDR to reach the vibrant education market, including curriculum and instructional materials, technology, facility management and operations, professional teaching services, insurance, healthcare, consumer products, fire safety, anti-bullying, and much more.
Here are some of the recent top performing content and campaigns from our clients.
Back-to-School Mega Giveaway
WeAreTeachers hosted a mega giveaway in August and September with prize packages from 7 exclusive partners. 74,645 total teachers entered the contests, giving those brands access to a huge audience to engage with throughout the rest of the school year. The promotion garnered nearly 150,000 page views to the WeAreTeachers contest page and 1.1 million impressions on social media.
Free Downloadable Teacher Guide
Voyager Sopris Learning wanted to be positioned as both a champion for teachers and a resource for social-emotional learning. They partnered with MDR to create a free downloadable guide “How to Build Connections Between You and Your Students” with practical tips for teachers to build relationships with their students, starting on day one of school. The guide was promoted on WeAreTeachers, receiving more than 240,000 social impressions and resulting in a 23% conversion rate.
Restock Your Classroom Giveaway
WeAreTeachers and Staples.com launched a giveaway for teachers to win $500 worth of supplies to restock their classrooms. The relatable headline made the contest a huge hit with teachers, driving 38,000 page views and 23,000 entries.
As we enter the information gathering and research phase of the school purchasing cycle, which is typically from November to April, districts will be gathering more detailed information about how they will support existing programs or launch new initiatives for the upcoming year. Educators will be browsing websites to examine sample lesson plans, seeking out introductory offers, and exploring professional development offerings.
Education marketers should be using a multi-channel approach to reach educators and get on their short-list of vendors for when it comes time to make purchasing decisions.
