Developed With MDR’s Digital Media Brand, WeAreTeachers, Program Reaches Hundreds of Thousands of Teachers and Students
SHELTON, Conn. – November 27, 2018
MDR, a division of Dun & Bradstreet, together with its client, Elmer’s, today announced winning platinum honors in the 2018 MarCom Awards for its campaign for schools, “Create. Learn. Play.” The MarCom Awards are an international competition administered and judged by the Association of Marketing and Communication Professionals.
Following the launch of its new Elmer’s Glow in the Dark Glue, the company aimed to increase teacher and student awareness of the ways math, science, art and other disciplines come to life in the classroom. Elmer’s collaborated with MDR’s award-winning digital media brand, WeAreTeachers, to create fun and educational activities featuring Elmer’s glue and share them with teachers across the country through emails, classroom posters and social media. WeAreTeachers, the number one media brand for educator engagement, is an online community for educators. Its mission is to inspire teachers and help them succeed by sharing practical classroom ideas, the best freebies and giveaways, and teacher-to-teacher advice and humor.
Elmer’s and MDR were recognized in the MarCom Awards for the impressive results of this campaign, which served nearly 2.5 million impressions with the Elmer’s brand to educators, including hundreds of thousands of visits to Elmer’s content on WeAreTeachers.com. Elmer’s now has content tied to educational standards, such as the “Geology Slime Challenge” and “Fractions With Slime,” for use across multiple digital platforms including 10 downloadable classroom activities, classroom posters, a Facebook Live event, Pinterest pins and a social video.
“By partnering with MDR, Elmer’s reached hundreds of thousands of teachers around the country with great ideas for infusing lessons across the curriculum with creativity,” said Kristina James, director of marketing, MDR. “We congratulate them for earning this recognition for investing in resources to bring the power of ‘Create. Learn. Play.’ to students nationally.”
About Elmer’s® Products, Inc.
Headquartered in Columbus, Ohio, Elmer’s Products, Inc., has been providing creative adhesive solutions that support success and turn ideas into reality. By continuing to develop innovative new products, Elmer's has become the trusted brand when it comes to fueling creativity and providing outstanding product performance in the classroom, at home, in the workshop and at the craft table. Elmer's inspires people to create, build and learn for life. For more information, visit www.elmers.com. Follow Elmer’s on Facebook, Twitter, and Pinterest.
About MDR
MDR is a full-service school and community engagement partner. A division of Dun & Bradstreet, MDR is a different kind of integrated marketing services agency that combines rich data with unique digital, creative, and branding capabilities. We’ve been connecting brands through data and marketing services to educators, youth, and parents for nearly 50 years. Reach targeted audiences through our database and digital communities SchoolData, EdNET, WeAreTeachers, WeAreParents, and School Leaders Now. For more information, visit mdreducation.com.
About MarCom Awards
MarCom Awards, administered and judged by the Association of Marketing and Communication Professionals (AMCP), honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries spanning corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. A complete list of winners can be found on the MarCom Awards website here.
