MDR’s WeAreTeachers Exceeds 60 Million Pages Views in 2019, Becoming one of the Largest and Fastest Growing Web Destinations for Teachers

Online community helps companies connect with K-12 educators through unique integration of valued content, superior school and teacher data and unique market insights

SHELTON, Conn. – January 28, 2020 – MDR, a division of Dun & Bradstreet, today announced WeAreTeachers exceeded 60 million page views in 2019, representing a 41 percent growth in traffic, making it one of the largest and fastest growing web destinations for teachers.

WeAreTeachers social media engagement also exploded in 2019 with its channels growing by 26 percent, gaining more than 600,000 new followers across Facebook, Twitter, Pinterest and Instagram.

WeAreTeachers Facebook page garnered 1.5 billion impressions and more than 95 million engagements and Pinterest had 27 million engagements driving more than 3.8 million clicks to its compelling content for educators.

Companies, nonprofits and other organizations, ranging from trusted consumer product and health care brands to education technology and curriculum companies, partner with MDR to develop WeAreTeachers campaigns to engage the education market. Initiatives from well-known brands featured on WeAreTeachers have focused on important topics ranging from the environment and recycling to social emotional learning for teens and elementary math. Through WeAreTeachers, MDR helps clients accelerate their connections to the education community through a unique integration of school data and teacher insights.

“Our team has the privilege of working with partners from leading organizations around the country, including respected brands such as Lysol and the Allstate Foundation, who repeatedly turn to WeAreTeachers for campaigns to support their marketing and corporate social responsibility goals by reaching educators all year long,” said Donnine Souhrada, leader of integrated marketing solutions at MDR. “It’s exciting to see the explosive growth of our online community and its social networks in 2019 and with our new sponsorship, advertising and affiliate partnership capabilities, we look forward to  helping even more partners realize their goals in 2020.”

To grow its capabilities for its current customers and provide even more companies the opportunity to connect with teachers from around the country, MDR is expanding its sponsorship, advertising and affiliate partnership offerings. Now MDR will offer integrated marketing solution bundles for developing integrated marketing campaigns to connect with teachers by leveraging the WeAreTeachers brand combined with digital advertising and email and social media campaigns.

“Congratulations to the WeAreTeachers team for its outstanding success in 2019,” said Steve Palm, general manager, MDR. “This group of industry experts offers MDR’s partners a unique blend of marketing and education experience and knowledge to deploy proven strategies that drive educator engagement to achieve business goals.”

Teachers turn to WeAreTeachers for practical classroom ideas, freebies and giveaways, teacher-to-teacher advice and humor. In addition to providing teachers with valuable tips and insightful articles, WeAreTeachers hosts three Mega Giveaways each year, celebrating teacher appreciation, back-to-school, and giving thanks over the winter holidays. In 2019, more than 230,000 teachers signed up for these giveaways from 21 participating sponsors.

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About MDR

MDR connects enterprises to the education community with innovative data driven solutions that accelerate marketing and sales success. For more than 50 years, MDR has provided insights and structure to the complexities of the education marketplace through unique institution and personnel data and analytics. Innovative tools, unparalleled services and deep market knowledge speed customers go-to-market strategies while delivering critical database hygiene, structure and linkage to support modern CRM, Marketing Automation and ERP connectivity. MDR’s marketing services range from content development and marketing agency services to data-driven social and digital advertising solutions. MDR’s recent innovations include AcceleratedData, MDR’s ConnectED Cloud, and the number one media brand for educators, WeAreTeachers. For more information, visit