September 12, 2019, Shelton, CT – Data changes and churn in the education industry are constant. So much so that since the start of the 2019 new school year alone (August 5), MDR has added nearly 130,000 new educator names to our database. That’s further indication that maintaining a complete, up-to-date school database is critical to ensure you are reaching every one of your potential purchase influencers and buyers.
Fresh names often mean more than just schools adding new teachers; it could also mean teachers changing roles, moving to new schools, or leaving their jobs all together.
MDR has the freshest education data in the industry with updates made every day and thousands of new teacher names available.
Here’s a look at the changes to the K-12 database over the 2018-2019 school year:
- 1,352,207 Names were added
- 1,303,364 Email addresses were added
- 1,415 Schools were added
Keeping pace with this volume of change requires significant investment and resources all year round. Not having complete and accurate data can make or break the success of marketing campaigns.
MDR’s on-staff expert researchers make updates daily to verify more than 7 million teacher names each year, resulting in 93% accuracy of our contact names, as validated by a third-party auditor, Convergys, Inc.
MDR stays on top of changes in districts, schools, and colleges with information on school administrators and leaders, new buildings and contacts, student population, funding sources, technology, and special education data. As a result, you can count on MDR to help you find more new opportunities and get the best ROI on your campaigns.
As educators change the ways they engage with and respond to brand and product offerings, MDR keeps up with industry trends to help keep your brand in the conversation by:
- Providing actionable data up to 8 times faster, accelerating new teacher prospecting and engagement.
- Study and analyze the forces shaping the education market for custom market research programs to help shape your business.
- Connect directly with educators on our leading media brands in the education community.
Fresh data leads to better results. Find out how we can help you get both »