PepsiCo recycling initiative encourages K-12 students to become environmental leaders

MDR, a division of Dun & Bradstreet, and PepsiCo today announced gold honors in the 2017 MarCom Awards for PepsiCo Recycle Rally, a free nationwide program that directly benefits K-12 schools and students. The international competition is administered and judged by the Association of Marketing and Communication Professionals.

Launched in 2010, PepsiCo Recycle Rally encourages K-12 students to become environmental leaders by providing valuable incentives and resources to help make recycling easy, fun and rewarding in schools across the country. As one of PepsiCo’s longest running recycling initiatives, more than 5400 schools have participated in the recycling effort with over 109 million plastic bottles and aluminum cans recycled to date, and 1 million in prizes and rewards have been awarded to hundreds of schools through recycling contests and promotions.

“This year’s engagement and sign-up numbers are incredible, and we are honored to receive this recognition for the PepsiCo Recycle Rally,” said Tom Mooradian, manager of environmental sustainability, PepsiCo. “We are thrilled to reach more and more students every year with important environmental messages and to encourage them to be recycling leaders in their communities.”

PepsiCo Recycle Rally, in partnership with MDR, an education marketing agency and school data expert, nominated the initiative in the Corporate Social Responsibility category of the Communications/Public Relations track of the award program for its engaging and successful digital media campaign during the 2016-2017 school year. Leveraging WeAreTeachers, MDR’s online educator community with nearly 2 million Facebook followers, the campaign featured sponsored articles, free printable classroom posters, free lessons and activities to teach kids about recycling, a web portal to track each schools’ recycling progress and a contest.

Aiming to double program sign-ups with new schools and activate registered schools that have not yet recycled, the campaign yielded phenomenal results including kicking off the school year with more than a 50 percent increase in total registered schools.

“At MDR, we are committed to partnering with top companies, such as PepsiCo, to help them deepen their connection with educators around the country,” said Kristina James, director of marketing, MDR. “We congratulate them for earning this recognition for their initiative and continuously encouraging students to be environmental leaders.”

For more information about PepsiCo Recycle Rally, visit the web page here. .

About PepsiCo Recycling
The PepsiCo Recycling initiative, introduced on Earth Day 2010, brings innovative recycling solutions to colleges and universities, K-12 schools, gas stations and popular retail locations across the U.S. with the goal of increasing the national beverage container recycling rate. With programs including Recycle Rally and college and university container collections, and the help of many strategic partners, students and public citizens alike, PepsiCo is well on its way to achieving its goal. To learn more, please visit PepsiCo Recycling here.

About MDR
MDR, a division of Dun & Bradstreet, is unsurpassed as an education engagement partner. As one of the most trusted names in the education industry for almost 50 years, MDR is a leader in innovative in-school and youth programs for corporations, non-profits, and foundations.

When organizations partner with MDR, they tap into a comprehensive, multi-channel suite of solutions. Access is gained to the creative services and underlying marketing engine utilized by the biggest education brands.

Annually, MDR’s also releases a series entitled, State of the K-12 Market Report. Organizations looking to develop or market products, services and solutions for the education channel should use these reports to learn more or to stay up to date on current funding, landscape and developments.

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About MarCom Awards
MarCom Awards, administered and judged by the Association of Marketing and Communication Professionals (AMCP), honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries spanning corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. A complete list of winners can be found on the MarCom Awards website.