Online marketplace favorably builds brand awareness and site traffic with education community
LINCOLNSHIRE, ILL. (PRWEB) DECEMBER 07, 2017
MDR, a division of Dun & Bradstreet, and Quill.com, an online business and medical product marketplace for small and medium sized businesses and subsidiary of Staples Inc., today announced gold honors in the 2017 MarCom Awards, an international competition administered and judged by the Association of Marketing and Communication Professionals.
Providing busy professionals with every product they need to run their businesses since 1965, the e-commerce company, Quill.com, has been steadily increasing brand awareness in the education community in recent years. Wanting to make a big impact during the 2016-2017 back-to-school season, the company, in partnership with MDR, an education marketing agency and school data expert serving the K-12 marketplace, designed a digital media campaign showcasing some of its most popular products aiming to increase positive brand awareness, engage educators and create referral traffic to their e-commerce site.
“We are excited to receive this recognition for Quill.com’s education resources,” said Jamie Bajgert, marketing manager, Quill.com. “At Quill.com, we strive to provide the teacher and educator community with access to products and content to help them create a positive learning environment in their classrooms.”
Together with MDR, Quill.com nominated the initiative in the Digital Marketing category of the Marketing/Promotion Campaign track of the award program for its engaging and successful digital media campaign during the 2017 back to school season. Leveraging WeAreTeachers, MDR’s online educator community with nearly 2 million Facebook followers, the campaign featured a sponsored article, a short slide show video for social media, online engagement with the WeAreTeachers community and an accompanying bulletin board contest giving teachers the chance to win a shopping spree.
“At MDR, we are committed to partnering with top companies, such as Quill.com, to help them deepen their connection with educators around the country,” said Kristina James, director of marketing, MDR. “We congratulate them for earning this recognition for their campaign to increase educator engagement with their brand.”
For more information about Quill.com’s education resources, visit the Quill web site here.
Quill.com provides busy professionals every product they need to run their small- and medium-size businesses. Delivering an expansive assortment of products like technology, cleaning & breakroom supplies, business furniture, medical supplies, safety products and general office supplies, its singular focus is on meeting the needs of our customers.
Founded in 1956, Quill.com is headquartered in Lincolnshire, IL, and employs more than 500 people and operates 12 state-of-the-art distribution centers. In 1998, Quill.com proudly became part of Staples, Inc. For more information, please visit quill.com, or follow us on Facebook or on Twitter.
MDR, a division of Dun & Bradstreet, is unsurpassed as an education engagement partner. As one of the most trusted names in the education industry for almost 50 years, MDR is a leader in innovative in-school and youth programs for corporations, non-profits, and foundations.
When organizations partner with MDR, they tap into a comprehensive, multi-channel suite of solutions. Access is gained to the creative services and underlying marketing engine utilized by the biggest education brands.
Annually, MDR’s also releases a series entitled, State of the K-12 Market Report. Organizations looking to develop or market products, services and solutions for the education channel should use these reports to learn more or to stay up to date on current funding, landscape and developments.
About MarCom Awards
MarCom Awards, administered and judged by the Association of Marketing and Communication Professionals (AMCP), honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries spanning corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.