Steve Palm Named MDR General Manager

Education and Marketing Industry Leader Will Accelerate Growth and Innovation

Today MDR, a division of Dun & Bradstreet, announced the appointment of Steve Palm as general manager. An education and marketing industry veteran, Palm brings more than 20 years of experience in strategy, business expansion and innovation to MDR, the leader in connecting corporations, nonprofits and foundations to the education community through an unparalleled ability to reach, engage and activate educators.

Most recently, Palm was CEO and president at NewBay, a provider of information and marketing services in the consumer electronics, entertainment and education markets. Under his leadership, NewBay expanded through innovation, acquisition and new business development, growing its digital, event, content marketing and international offerings to create a market leading, service-focused enterprise.

Prior to NewBay, Palm was group vice president of Scholastic, where he established and led Scholastic Marketing Partners (SMP), a marketing services, data, research and media platform serving education, consumer and government audiences. Under his leadership, SMP expanded into digital advertising, government services, school fundraising and events/conferences.

"I am thrilled to be joining MDR and to work with its talented team to expand the already formidable portfolio of marketing solutions offered," said Palm. "Leading the market through innovation, quality and outstanding service have been hallmarks of MDR since its founding. I look forward to building upon this foundation and further increasing the value we provide to our clients."

"Steve joins us at an exciting time in MDR's 50-year history," said Steve Gatland, vice president, MDR. "Over the last few years, we have greatly enhanced and expanded our offerings, accelerated innovation and invested in our services platform. I look forward to working with Steve to continue our growth, lead our industry and serve the dynamic education community."

Palm will be working from Dun & Bradstreet's headquarters in Short Hills, New Jersey, and MDR's headquarters in Shelton, Connecticut. He can be reached at

About MDR
MDR is a full-service school and community engagement partner. A division of Dun & Bradstreet, MDR is a different kind of integrated marketing services agency that combines rich data with unique digital, creative, and branding capabilities. We’ve been connecting brands through data and marketing services to educators, youth, and parents for 50 years. Reach targeted audiences through our database and digital communities SchoolData, EdNET, WeAreTeachers, WeAreParents, and School Leaders Now. For more information, visit