MDR AcceleratedData and MDR CloudSync provide fast-track updates to actionable sales and marketing intelligence
MDR, a division of Dun & Bradstreet, announced two new innovations, MDR AcceleratedData and MDR CloudSync, designed to dramatically accelerate access to its K-12 sales and marketing intelligence and deliver actionable new teacher data to its customers. These new innovations represent a significant increase in investment by MDR, designed to provide market leading solutions and align with today’s popular account-based marketing (ABM) and sales enablement strategies.
MDR AcceleratedData speeds the collection, compilation and quality control of actionable new teacher data, providing customers with the opportunity to connect earlier in the school year and ahead of other companies marketing and selling to schools. MDR CloudSync allows companies to quickly and easily integrate MDR data into their platforms to keep their database fresh and current. With this cloud-based tool, companies can use MDR’s unique identifiers to update existing records and identify new, refreshing data as frequently as twice per month.
“MDR has been the hallmark for quality and quantity in education data for more than 50 years. Today, we are adding ‘speed’ to our value proposition,” said Steve Palm, general manager, MDR. “Our investment in these new technologies provide our customers with actionable data up to 8 times faster, accelerating new teacher prospecting and engagement.”
MDR’s AcceleratedData speeds up its proprietary Data Acquisition and Verification process that uses technology and data scientists to ensure quality and coverage. MDR’s on-staff expert researchers make updates daily to verify more than 7 million teacher names each year, resulting in 93 percent accuracy of contact names and 99 percent accuracy of school names, as validated by third party auditor, Convergys, Inc.
“With our new investments in technology, MDR’s market intelligence provides our customers with fast access to actionable information, giving them a competitive advantage to fast track their go to market outreach by allowing them to personalize and target their outreach to the education market,” said Kristina James, director of marketing, MDR.
For more information, visit https://www.mdreducation.com/capabilities.
MDR is a full-service school and community engagement partner. A division of Dun & Bradstreet, MDR is a different kind of integrated marketing services agency that combines rich data with unique digital, creative, and branding capabilities. We’ve been connecting brands through data and marketing services to educators, youth, and parents for 50 years. Reach targeted audiences through our database and leading digital communities WeAreTeachers and School Leaders Now. For more information, visit mdreducation.com.