Two New MDR Research Reports from the EdNET K-12 Market Series Reveals Rapid Changes in Educational Technology and the Relationship between K-12 Educators and the Education Industry

Educational Technology Trends and Classroom Trends Reports

February 6, 2017, Shelton, CT — Two new MDR research reports from the EdNET State of the K-12 Market Report Series focus on current developments in U.S. public education from two perspectives: district-level technology directors and classroom teachers.

Based on national educator surveys conducted by MDR, both published reports combine external research findings and relevant market data to offer a wealth of practical, actionable advice for providers of education products and services. These reports also describe various aspects of K-12 education with commentaries about issues and trends impacting the industry.

opens in a new windowEducational Technology Trends Report includes comprehensive information about today’s K-12 technology landscape, as well as data on district technology priorities and budget forecasts for hardware, software, teacher training, and tech support. Findings address the context of rapidly changing technology (including instructional content, delivery devices, and enterprise management systems); innovative pedagogy; and external influences (e.g., statewide online assessments and increasing student data privacy and security concerns.)

opens in a new windowClassroom Trends—Teachers as Buyers of Instructional Materials and Users of Technology Report describes the types of materials teachers purchase for their classrooms, the factors that are important in deciding what to buy, and how teachers find—and create their own—instructional materials. The report also covers technology available in their classrooms, digital instructional materials (valued features, as well as roadblocks), and challenges in using apps.

Anne Wujcik, Education Research Analyst for MDR says, “While there are no easy answers to the challenges schools face as they move away from one-size-fits-all solutions to the more adaptive and personalized instruction that technology enables, these reports, both in data and in commentary, will assist education industry executives to identify significant issues and the options to address them. Both reports confirm that schools are firmly on the path to digital conversion, resulting in shifts in the traditional relationships between K-12 educators and the education companies that support them. Any industry professional engaged in strategic planning, product development, marketing and sales, and other K-12 business functions will want to have these reports on hand.”

The 124-page Educational Technology Trends report, which also includes extensive appendices, was written by Anne Wujcik, MDR; Neal Goff, Egremont Associates; and Paula Maylahn, Education Consultant. The 82-page Classroom Trends report was written by Marci Goldberg, K-12 Market Advisors.

From the survey data reported in Educational Technology Trends, findings include:

  • More than two-fifths of districts expect hardware and software budgets to increase (44% and 42% respectively) in 2016-2017.
  • The most widely used classroom technologies are standard projectors (in 73% of districts), interactive whiteboards (64%), and document cameras (60%).
  • The most widely-used personal computing devices are laptops (in 62% of districts), Chromebooks (43%), and tablets (37%).

From the survey data reported in Classroom Trends, findings include:

  • In aggregate, teachers spend an estimated $1.75 billion each year on instructional materials and school supplies from school-provided classroom budgets or out-of- pocket funds.
  • Teachers spend 7 hours per week searching for instructional resources (both free and paid-for) and another 5 hours per week creating their own instructional materials.
  • Instructional materials used most frequently come from the teachers themselves or staff at their school (66%), followed by commercial materials provided by the school (51%).

To order Educational Technology Trends and Classroom Trends (and various other MDR investigative research reports on K-12 education), visit MDR Research Reports, call 1-800-333-8802 or email mdrinfo@dnb.comcreate new email.

About MDR

MDR is an integrated marketing services agency with unique digital, creative, and branding capabilities. For 46 years, MDR leads the industry in helping clients achieve their business goals by connecting with targeted audiences through research and market intelligence, a world class school database and multi-channel digital communities including WeAreTeachers, WeAreParents,, and EdNET.

About EdNET Insight

EdNET Insight is the education industry’s trusted source for information about the current state of the K-12 market and the game-changing trends that impact educators and administrators, as well as the companies and organizations that serve them. Follow on Twitter @EdNETBiz, @MDRBiz and LinkedIn.