WeAreTeachers, the #1 Media Brand for Educators, Sees Explosive Growth
April 29, 2019, Shelton, CT – MDR’s top-rated digital communities for educators saw massive increases across all channels in the first quarter of 2019. The WeAreTeachers social channels continue to forge a path for empowering educators and promoting awareness, advocacy, and collaboration. Monthly website visits skyrocketed to 4.3 million, along with an increase of 142,000 followers on social channels, including a 17% increase in followers on Pinterest.
Brand Recognition Survey Shows High Marks
WeAreTeachers also saw big gains in brand recognition, soaring to 70%. By sharpening our focus on growing our media channels, we are able to further expand brand awareness and partner engagement within the education community.
Top Performing Content
A wide variety of businesses and causes partner with MDR to reach the vibrant education market, including curriculum and instructional materials, technology, facility management and operations, professional teaching services, insurance, healthcare, consumer products, fire safety, anti-bullying, and much more.
Here are some of the recent top performing content from our clients.
Sponsored Article
A large publishing company partnered with WeAreTeachers to promote their sponsored article on unexpected classroom triggers for kids. The post earned more than 200,000 impressions, 27,000 page views, and a 7% engagement rate!
Influencer Network Campaign
An online clothing subscription company leveraged the WeAreTeachers Influencer Network of over 1,000 educators for a Surprise & Delight campaign. They sent 10 teachers a subscription box, waiving the sign-up fee in exchange for them posting about the experience and their new outfits on social media. The promotion reached more than 156,000 teachers through Facebook and Instagram and sewed up 2,000+ clicks to the article on WeAreTeachers.com.
Co-branded Video
Just in time for spring and pool noodle season, a nonprofit healthcare client launched a fun, co-branded video with WeAreTeachers demonstrating how to set up a pool noodle obstacle course in a school gym. The video has more than 217,000 views and has been shared over 3,200 times!
Continue Your Outreach During the Summer
The end of the school year may seem like a distant dream for teachers, but it’s coming up fast. While you work on finishing the year strong, remember that teacher engagement on social channels is very high during the summer months. Use this time as an opportunity to continue to grow your relationships with educators.
