MDR’s Digital Community Earns Top Honors for Social Media/Online Community and Website in Prestigious Publishing Awards Program
SHELTON, Conn. – October 15, 2018 – WeAreTeachers, the #1 media brand for educators, is the winner of two 2018 Folio: Eddie Awards in the Custom Content/Marketing category. The digital media brand ran by MDR, the education division of Dun & Bradstreet, earned top honors for Social Media/Online Community and Website, competing against other noteworthy brands, such as Bank of America and Aramco. WeAreTeachers is an online community for educators committed to one of the toughest, most rewarding jobs out there. Its mission is to inspire teachers and help them succeed by sharing practical classroom ideas, the best freebies and giveaways, and teacher-to-teacher advice and humor
The Folio Awards is a prestigious and inclusive awards program in the publishing community. Each year, more than 2,000 entries compete to take home the gold across 200 categories benchmarking excellence in editorial and design.
“We are extremely excited to have the WeAreTeachers media brand earn this prestigious recognition and be in the company of the top digital teams and innovative minds in the publishing community,” said Hannah Hudson, editorial director, WeAreTeachers. “Every day, our writers, editors and designers work to ensure that we are providing educators with the latest teaching news, tips and advice.”
The WeAreTeachers community is always growing, with more than 1.9 million followers on its Facebook pages including WeAreTeachers, WeAreTeachers Reading, WeAreTeachers Deals, Teacher Life, School Leaders Now, and WeAreParents, and nearly 300 million social impressions each month.
Demonstrating WeAreTeachers influence and reach, a back-to-school 2018 article, Lawnmower Parents Are the New Helicopter Parents & We Are Not Here for It, went viral reaching more than 2.5 million readers on the site and starting a national conversation, garnering hundreds of millions of media impressions on national and local outlets such as Megyn Kelly TODAY, USA Today, FOX & Friends, and The New York Times.
WeAreTeachers also works with a huge variety of businesses and causes to reach the vibrant education market, including curriculum and instructional materials, hardware and software, networking, facility management and operations, classroom, gym and playground equipment, professional teaching services, insurance, healthcare, consumer products, fire safety, anti-bullying and much more.
For more information, visit www.WeAreTeachers.com.
About MDR
MDR is a full-service school and community engagement partner. A division of Dun & Bradstreet, MDR is a different kind of integrated marketing services agency that combines rich data with unique digital, creative, and branding capabilities. We’ve been connecting brands through data and marketing services to educators, youth, and parents for nearly 50 years. Reach targeted audiences through our database and digital communities SchoolData, EdNET, WeAreTeachers, WeAreParents, and School Leaders Now. For more information, visit mdreducation.com.
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