Who We Are

Whether you’re on a mission to build a brand, champion a cause, or make a difference, MDR gives you the know-how to engage with teachers, parents, and students. As the education division of Dun & Bradstreet, we are the marketing experts who have connected educators and brands for over 50 years.

Brands come to MDR because we know educators. They’re ideal consumers, active purchasers, and powerful community influencers. We not only help you define the right educators to connect with, but how best to reach and engage them through all the right channels. From strategy and planning, to building lists and executing high-impact creative campaigns, to ROI analysis, MDR is the fuel for your marketing engine.

We’ve always been a part of the education conversation, and even started a few of our own. WeAreTeachers is a community where teachers, administrators, and education marketers connect, share ideas, and learn. Be a part of the conversation, gain an audience, and build lasting relationships that help your brand grow.

Marketers, non-profits, consumer brands, and corporate foundations partner with us because when it comes to the education market, MDR made the map.

Let us guide your mission to reach educators and get you ConnectED.

Our Communities

Join the conversation and help grow your brand on WeAreTeachers. Our communities are social hubs where teachers, administrators, and education marketers connect, share ideas, and learn.

Our Work

See how we’ve helped clients inspire teachers, students, and families with promotions like a free classroom poster to introduce a new learning product line, a giveaway for a non-profit to build awareness, and virtual field trips to help educators teach about nature … and see what our clients have to say about us!

Making Headlines

MDR is proud of our awesome team members. Get the latest company news, research, product features, service highlights and employee recognition.


Interested in becoming an MDR team member?  As a division of Dun & Bradstreet, we list our job openings in the People & Careers section of the D&B website.  

MDR Data Puts Educators Within Reach

There are more than seven million educators in the United States, but brands don’t want to talk to all of them; they want to connect with the right ones for their offering.

Ready to Take Action? Now that you know how MDR does data differently, let us help you target the education market more effectively and confidently than ever before.

Contact Us