About MDR

Whether you’re on a mission to build a brand, champion a cause, or make a difference, MDR gives you the know-how to engage with teachers, parents, and students. As a division of Dun & Bradstreet, we are the marketing experts who have connected educators and brands for nearly 50 years.

Brands come to MDR because we know educators. They’re ideal consumers, active purchasers, and powerful community influencers. We not only help you define the right educators to connect with, but how best to reach and engage them through all the right channels. From strategy and planning, to building lists and executing high-impact creative campaigns, to ROI analysis, MDR is the fuel for your marketing engine.

We’ve always been a part of the education conversation, and even started a few of our own. WeAreTeachers, School Leaders Now, WeAreParents, and EdNET are communities that we’ve established where teachers, administrators, and education marketers connect, share ideas, and learn. Be a part of the conversation, gain an audience, and build lasting relationships that help your brand grow.

Marketers, non-profits, consumer brands, and corporate foundations partner with us because when it comes to the education market, MDR made the map. Let us guide your mission.

Our Communities

Join the conversation and help grow your brand on WeAreTeachers, School Leaders Now, WeAreParents, and EdNET, our communities where teachers, administrators, and education marketers connect, share ideas, and learn.

  • Expand your reach on our WeAreTeachers website and social channels specifically for and about teachers.
  • Engage with school leaders and administrators on School Leaders Now.
  • Reach parents on our WeAreParents social channels.
  • Visit the EdNET Conference site to learn more about the industry’s premier networking event to exchange ideas and discuss market trends with industry stakeholders while forging new business relationships through productive networking.

Our Work

See how we’ve helped clients inspire teachers, students, and families with promotions like a free classroom poster to introduce a new learning product line, a giveaway for a non-profit to build awareness, and virtual field trips to help educators teach about nature … and see what our clients have to say about us!

Press and Awards

MDR in the news!  Get the latest company news, research, product and service highlights and employee recognition on MDR.


Interested in joining MDR? As a division of Dun & Bradstreet, we list our job openings in the People & Careers section of the D&B website.

MDR Data Puts Educators Within Reach

There are more than seven million educators in the United States, but brands don’t want to talk to all of them; they want to connect with the right ones for their offering.

Ready to Take Action? Now that you know how MDR does data differently, let us help you target the education market more effectively and confidently than ever before.

Contact Us